The document focuses on dark segmentation and key growth brands like Excellence. It suggests driving category growth by bundling Excellence with complimentary offerings such as milk blocks, share bags, and chips. The numbers at the start could refer to sales targets or growth percentages.

10. 3.000 4.900 6.600 10.000

12. Focus on dark
segmentation;
especially on key growth brands
including Excellence.
Look to drive category growth
through bundling Excellence with
other complimentary offerings;
Milk blocks, share bags & chips.