YouthMEDIA is a blog promotion network that helps young bloggers get discovered and increase traffic to their blogs. It works by allowing bloggers to add their blog to the YouthMEDIA network, which then promotes their profile across other bloggers' sites. This exposure from the widget drives new visitors and comments to members' blogs. It also occasionally features paid ads, providing an opportunity for bloggers to earn money. The story of Lina illustrates how joining YouthMEDIA helped transform her blog from a small personal site to one with many new friends and visitors after just a few months as a member.