Presentation made for for Technology Entrepreneurship Venture Lab Stanford online course. If you want more information on the concept or you want to use the trademark, contact me: linkedin.com/in/nledentsov

1. Likeshon
eWardrobe & fashion assistant
Project for technology entrepreneurship venture lab
Stanford online course

2. What is Likeshon
2
likeshon.com 2013 Berlin
1. eWardrobe app
Manually add cloth to
electronic wardrobe
or scan barcodes after
purchase
2. What to wear?
Combines cloth for
everyday outfits
3. What to buy?
Personalized deals and
advises on purchases
4. Share and discuss
Make your wardrobe and
cloth outfits public, share
on twitter, facebook, etc
Presentation, logo and concept: N. Ledentsov Jr.

3. Inspiration: H&M dressing room
3
likeshon.com 2013 Berlin
H&M has a similar „dressing room“ on the website, where one can combine
available on H&M cloth into outfits. All photos are frontal and fit for likeshon.
Many pictures in this presentation were taken from this website for
demonstration purposes.
Presentation, logo and concept: N. Ledentsov Jr.

4. 1. Add cloth to Likeshon
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likeshon.com 2013 Berlin
Add cloth to wardrobe:
1. Category: Top
2. Type: T-shirt without arms
3. Color: green
4. Material: cotton (pro)
5. Black borders (optional)
6. Style: Sport, Outdoor, Home
>> Minimum 3 clicks
Smartphone screen is not big enough to show all details, it is also
complicated to build constructor for all details that can appear.
Users know what they have in their wardrobe and how the items really
look like, but they still need advice on what to wear this time.
Add cloth after purchase:
Scan barcode or QR code, and likeshon will
download a detailed picture of the item and
all its characteristics from internet.
Presentation, logo and concept: N. Ledentsov Jr.

5. 2. What to wear?
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likeshon.com 2013 Berlin
Cloth will be combined into outfits according to it’s style (work,
sport, home, etc), weather (pro) and fashion trends (colors &
materials matching).
• add and remove items manually (+)
• combine items into an outfit (round arrows)
• shuffle single items
• add accessories
•„slide“ gesture will change single item
• share outfit on social networks
• save combinations (outfits)
If user has two or more similar items, either the
difference is not significant, or he decides
himself what to wear based on the impression
from likeshon.
likeshon will also try not to use items from the
last used outfit in the new one.
Presentation, logo and concept: N. Ledentsov Jr.

6. 3. What to buy?
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likeshon.com 2013 Berlin
Every item has a number of “good” combinations where it can be
used (color / material matched or manually created). A purchase offer
can contain number of “good” combinations that the user will have
after purchase of this item and an example, with the new item and
items from his/her wardrobe.
The user can browse different outfits with
this item before buying it, ask his friends fro
advice etc.
Shop will be integrated in the app.
Presentation, logo and concept: N. Ledentsov Jr.

7. 3. Share
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likeshon.com 2013 Berlin
Apart of simple sharing in fb, tw, g+ etc, likeshon will have an integrated blog.
The timeline will links to items, deals or entire outfits and questions.
This how a blog timeline content can look like:
Presentation, logo and concept: N. Ledentsov Jr.

8. Competition & Partners
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likeshon.com 2013 Berlin
No auto combination of cloth; No way to add cloth without photo;
No way to get personalized shopping experience/offers
Combine
Canvas
Combine
Human
Wardrobe
+ tags
Personal
Blog
Fashion
blog
Shop Statistics Calendar Wishlist Rating
Style Tag √ (√) ●●●●
Pose √ (√) √ ●●●●○
StyleBook √ √ √ √ √ √ ●●●●○
Netrobe √ √ √ (√) ●●○
DreamCloset √ √ √ √ ●○
WardrobeAsst √ √ ●●
StyleMe √ (√)
iWardrobe (√) √ √ ●●○
MyFashionAsst (√) √ √ √ ●●●○
Cloth (√) (√) ●●●●○
Tagbrand √ (√) (√) ●●●●●
Stylit (√) √+ √
Likeshon √+ √+ √ √ √+ √ √
http://www.mixmatchme.com/
Presentation, logo and concept: N. Ledentsov Jr.

9. Benefit for online shops
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likeshon.com 2013 Berlin
Not only the quality of the product influences the buying decisions of the
customer, but also the buying experience.
In Likeshon we believe that an electronic wardrobe, that will give users
advices on what to buy, according to their personal cloth collection, will make
the buying experience more engaging and personal.
Customize purchase advices can influence customers behavior and give
additional buying motivation. Such marketing system will not be regarded as
annoying advertizing, but will motivate customer and getting an personalized
offer will be regarded beneficial by the user.
Presentation, logo and concept: N. Ledentsov Jr.

10. New logo concept
Fast & semi-automatic photo processing
through chroma keying
Todo:
Presentation, logo and concept: N. Ledentsov Jr.