The document analyzes the top 10 most followed accounts on Twitter, most liked Facebook profiles, and most viewed YouTube videos. For Twitter, musicians rank highly in followers, with the exception of Barack Obama at number 5. On Facebook, games and entertainers dominate the top liked profiles, with Barack Obama and Starbucks as exceptions. For YouTube, music videos make up the majority of most viewed videos, along with two viral baby videos that are entertaining. The document concludes with marketing takeaways on understanding user engagement for each social media platform.

1. Most
Followed, Liked & Watched
A
Twitter, Facebook, YouTube Analysis
© Resultrix, 2010

2. Twitter Followers
• Among the top 10 most followed, musicians rank high.
• Barack Obama’s rank at no. 5, is the exception.
Followed Followers
7,000,000
Lady Gaga 6,748,887
6,000,000
Britney Spears 6,132,546
5,000,000
Ashton Kutcher 5,925,648
4,000,000
Justin Bieber 5,711,204 3,000,000
Barack Obama 5,650,280 2,000,000
Ellen DeGeneres 5,348,668 1,000,000
Kim Kardashian 5,077,529 0
Tylor Swift 4,412,588
Oprah Winfery 4,406,439
Katy Perry 4,266,133
Point to ponder: Why would you buy a magazine to read celeb gossip, when they volunteer it on
Twitter – the micro celeb (gossip) mag?? Interested in Paris Hilton’s life? Simple! Just become one of
her 2.9mn followers and get real time updates!
Source: pickmore.com

3. Facebook Likes
• The top “likes” are mostly a mix of games, musicians,
actors/entertainers.
• Eight of the 10 most popularly ‘liked’ profiles on Facebook,
are entertainment oriented.
• Barack Obama is yet again an exception, as is Starbucks.
20,000,000
Liked Likes 18,000,000
Zynga Poker 19,440,702 16,000,000
14,000,000
Michael Jackson 12,672,924
12,000,000
Mafia Wars 12,540,270 10,000,000
Facebook 9,737,014 8,000,000
Barack Obama 8,773,340 6,000,000
4,000,000
Family Guy 8,622,916
2,000,000
Vin Diesel 8,514,437 0
Lady Gaga 8,377,202
Starbucks 7,617,258
Megan Fox 7,120,146
Source: insidefacebook.com

4. Watched on YouTube
• There is a clear preference for music videos.
• Two among the 3 non-music videos are viral-goofy baby
videos that are basically just funny and entertaining.
0 50 100 150 200 250 300 350
Video Views (in mn) Justin Bieber 344
Justin Bieber - Baby ft. Ludacris 344
Lady Gaga - Bad Romance 287
Lady Gaga - Bad Romance 287
Charlie bit my finger - again! 235
Charlie bit my finger - again! 235
Shakira - Waka Waka 202
Shakira - Waka Waka (This Time for Africa) 202
Miley Cyrus - Party In The USA 161
Miley Cyrus - Party In The USA 161
Evolution of Dance 153
Evolution of Dance 153
Pitbull - I Know You Want Me 146
Pitbull - I Know You Want Me (Calle Ocho) 146
Hahaha - Small daring boy 140 Hahaha - Small daring boy 140
Eminem - Love The Way You Lie 138 Eminem - Love The Way You Lie 138
Miley Cyrus - 7 Things - Official Music Video 133 Miley Cyrus - 7 Things 133
Source: readwriteweb.com

5. Marketing Takeaways
The value of each of these social media lies in understanding
how/why users engage with them.
• Twitter.
– People choose to follow someone/something.
– Twitter followers take the initiative – they seek out, converse, engage. Even if it is to complain.
• Facebook.
– Users are drawn or enticed to like someone/something through rewards, incentives, third
party offers.
– Facebook is all about sharing with your community (read: friends) – think word of mouth on
steroids.
• YouTube.
– It’s all about hitting that ‘viral’ spot.
– A video is viral if it’s interesting, entertaining and/or engaging enough to share with friends.
– Think refreshing content keeping the audience in mind.
Source: forbes.com; mashable.com