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International Journal of Marketing, Financial Services & Management Research________________________ ISSN 2277- 3622
Vol.2, No. 5, May (2013)
Online available at www.indianresearchjournals.com
100
LIFE INSURANCE FRAUD – RISK MANAGEMENT AND FRAUD
PREVENTION
MS DHARA JITENDRA CHUDGAR*;
DR. ANJANI KUMAR ASTHANA**
*ASSISTANT PROFESSOR,
PH.D. RESEARCH SCHOLAR,
L.J. INSTITUTE OF MANAGEMENT STUDIES,
AHMEDABAD, GUJARAT,
**DIRECTOR,
UDAYBHANSINHJI REGIONAL INSTITUTE OF CO-OPERATIVE MANAGEMENT,
GANDHINAGAR, GUJARAT,
_____________________________________________________________________________________
ABSTRACT
Insurance fraud is one of the most serious problems threatening viability of insurance companies.
Insurance frauds are driving up the overall costs of insurers and premiums for policyholders. It
encompasses a wide range of illicit practices and illegal acts. Insurance companies have
witnessed increase in the number of fraud cases since couple of years. Risk Management has
been acquiring monumental importance in insurance industry. Insurance business is of dynamic
nature that puts an additional onus on risk management. So insurance companies need
comprehensive risk management strategies that involve fraud risk assessment and fraud
prevention. The purpose of this study is to analyze various types of life insurance frauds, assess
the risks associated with these frauds and finally frame an ideal risk management strategy to
curtail or minimize the frauds associated with life insurance. The existing literature on life
insurance fraud is used to explore the fraud risk management and internal control system of
various organizations.
KEYWORDS: Insurance Fraud, Fraud Risk Management, Fraud Prevention Mechanism
_____________________________________________________________________________________
Introduction
Insurance fraud is one of the most serious problems facing insurers, insurance consumers and
regulators. Its existence not only increases the cost of insurance, but also threatens the financial
strength of insurers and negatively affects the availability of insurance. Insurance fraud
encompasses a wide range of illicit practices and illegal acts involving intentional deception or
misrepresentation. The industry has witnessed an increase in the number of fraud cases in the last
couple of years. Organizations are realizing that frauds are driving up the overall costs of
insurers and premiums for policyholders, which may threaten their viability and also have a
bearing on their profitability. Hence, companies need a more vigorous fraud management
framework. Larger insurers, which spend more on the investigation and settlement of claims and
on medical exam and inspection fees, are better at detecting fraud.
International Journal of Marketing, Financial Services & Management Research________________________ ISSN 2277- 3622
Vol.2, No. 5, May (2013)
Online available at www.indianresearchjournals.com
101
Risk Management in Life Insurance
Risk Management has been acquiring monumental importance, especially over the last few
years, globally. Apart from the conventional areas that one has in mind with regard to risk
management, there is just no end to the challenges that emerge afresh from hitherto unknown
areas. It is this dynamic nature of business that puts an additional onus on risk management
being thoroughly comprehensive. The corporate world has been gearing itself up for these new
challenges; and their risk management strategies have been demonstrating the adoption of a
wider coverage of business activity. As a natural corollary, the risk management strategies of
insurers would also need to take a fresh look at how they are geared up for eventualities.
Risk Management is the process of measuring or assessing risk and then developing strategies to
manage the risk (George, 2003; Harringtion and Niehaus, 2004). Risk in life insurance could be
associated with sales, underwriting, medical network, claims, operations and finance. Risk
management is needed because of increasing instances of Fraud, to have a framework in place to
battle risk and fraud issues, enhances company image, acts as a deterrent to frauds by its very
existence and acts as a safety net for the Organization.
There are four directions for managing risk given in Figure 1
Figure 1
Four directions in Managing Risk
Risk can be managed by transferring the risk to another party which can be done by way of
reinsurance. Reinsurance means the insurance is purchased by an insurance company (insurer)
from another insurance company (reinsurer). Both the companies will enter into reinsurance
agreement which contains the conditions upon which the reinsurer would pay the insurer‟s
losses. The reinsurer is paid a reinsurance premium by the insurer and the insurer issues
insurance policies to its own policyholders. Second is avoiding the risk which means cancelling
the policy if the same sounds to be suspicious. It is better to cancel the policy than to deal with
high risk profiles. Third is reducing the negative effect of the risk means that a thorough
investigation is done before issuing the policy. This will authenticate the information and will
automatically reduce the negative effect of the risk. Fourth and last way of managing risk is
accepting some or all of the consequences of a particular risk which means that sum assured
should be reduced to the extent of risk.
International Journal of Marketing, Financial Services & Management Research________________________ ISSN 2277- 3622
Vol.2, No. 5, May (2013)
Online available at www.indianresearchjournals.com
102
Fraud risk assessment
Life insurance Company‟s commitment to fraud control will be met by identifying opportunities
for fraud, and implementing risk avoidance, prevention and minimisation procedures in day to
day operations.
Principles
1. Fraud Risk is discussed openly and constructively at all levels to promote a positive risk
management culture. Integrity, independence, and accountability are at all times visible
and demonstrable. Management has responsibility for managing fraud risk; and the fraud
risk management strategy is focused on outcomes, which assist the business to achieve
their objectives. Fraud risk is assessed in the context of potential value (creation and
destruction) and brand impact.
2. Procedures must be in place to monitor activities and safeguard assets, particularly in
high risk areas. These must be reviewed and updated on a regular basis, the
recommended period being annually.
3. Appropriate authorization policies for transactions must be established and maintained.
4. Investigation of fraudulent and corrupt activity must be followed in all cases by a review
of controls to ensure that existing controls are enhanced to reduce future vulnerability.
Where appropriate, changes will be made to investigation and internal audit testing,
training materials and policies and procedures.
5. During system development, maintenance and enhancement, due consideration must be
given to ensuring adequate fraud risk control mechanisms are incorporated within the
system and associated procedures.
6. Investigation records, which are capable of identifying trends in fraudulent and corrupt
activity, must be maintained.
Bali, S. et.al, (2010) revealed the findings that there have been increased incidences of fraud over
the last one year. According to the survey report, there are various types of insurance frauds,
which occurs in all the areas of insurance, e.g., as claims and surrenders, fake documentation,
misselling, collusion between parties, etc. Today, when India‟s insurance industry is working
toward reducing costs, one of its main focus areas to control or reduce costs is by proactively
arresting fraud, which can be achieved through an effective Fraud Risk Assessment (FRA)
program i.e. Effective policy holder and vendor due diligence process, Effective claims
validation, Mystery shopping, i.e., gathering market intelligence relating to tied and corporate
agents, brokers, etc., Channel reviews pertaining to tied agency, banc assurance and tele calling,
Contract compliance reviews including review of advertising expenses, Intellectual Property (IP)
compliance, etc., Effective fraud analytics and electronic dashboards.
Baradhwaj, C. (2011) discussed various types of frauds. Customer related frauds could take place
by submitting false documents at the proposal stage, misrepresentation on health, family history,
occupation, etc in the proposal form, money laundering, fake claims by submitting fake claim
documents. Distributor related frauds could take place by submitting false/forged documents and
information, misappropriation of funds, issue of fake receipts/policies and lastly employee
related frauds were discussed.
International Journal of Marketing, Financial Services & Management Research________________________ ISSN 2277- 3622
Vol.2, No. 5, May (2013)
Online available at www.indianresearchjournals.com
103
Gupta, A., & Venugopal, R. ( 2011) revealed the fact that in USA, the cost of insurance frauds
was more than 100 billion USD in the year 2003 working out to 950 USD per family. In 2001,
73 percent of the US Property & Commercial insurers rated fraud as a serious problem - 4.6 on a
scale of 5. In U.K. the fraud is in excess of four million pounds per week. The yearly figures are
one billion pounds. In Canada, it is 1.3 billion Can Dollars. Survey done by India forensic
revealed the fact that the insurance industry is losing close to Rs.15000 Crores every year. That
is almost 9 percent of revenues of an insurance company. This clearly indicates the seriousness
of the problem. According to a PwC Survey, more than a third of Indian companies do nothing
about the frauds. 32 percent of the fraudsters (internal) are simply warned/ transferred
/reprimanded. 28 percent are dismissed. 60 percent are criminally charged/civil action taken.
Mostly the fraudster is a person who has a long standing relationship with the victim company.
31 percent are Agent-hackers, 19 percent are external suppliers, 15 percent top and middle
management; and 8 percent are customers.
Rose, S. (2008) discussed about many faces of insurance fraud and also highlighted the key
techniques for detecting and preventing fraud. Another technique explained in the paper is
predictive modelling which means to use data mining tools to build models to produce fraud
prosperity scores. Tseng & Shih (2012) conducted a study and the results indicated that
insurance coverage affected ethical judgment and perceived fairness, and ethical judgment and
perceived fairness related to the false representation. Perceived fairness is related to ethical
judgment (the more people feel it is fair to cheat, the higher propensity they have to deem the
cheating as ethical). Holm, E. (2010) discussed a case study on how florida agent was charged
with Insurance Fraud. Perri, F. S. (2011) conferred white collar crimes.
Types of Fraud
Thus from the literature review available and experience the types of fraud can be broadly
divided as follows:
Internal Fraud: Internal frauds are those perpetrated against a company or its policyholders by
agents, managers, executives, or other employees.
External Fraud: External frauds are directed against the company by individual or entities as
diverse as medical providers, policy holders, beneficiaries, vendors and career criminals.
An internal fraud often involves theft of proprietary information, improper relationships with
vendors or consultants involving conflicts of interest, diversion of policyholder or company
funds by employees, use of confidential information for investment purposes, intentional
misrepresentation by agents to prospective customers about the characteristics or future
performance of company products and any other unethical activity that might put the business
interest at risk. External fraud can involve such schemes as fraudulent automobile, life, health or
disability claims, the use of tax-advantaged insurance products for concealing the origins of
illicit funds, or the negotiation of counterfeit checks. Internal frauds are those perpetrated against
a company or its policyholders by agents, managers, executives, or other employees.
International Journal of Marketing, Financial Services & Management Research________________________ ISSN 2277- 3622
Vol.2, No. 5, May (2013)
Online available at www.indianresearchjournals.com
104
Typical fraud categories
There are three major parties involved in perpetrating life insurance fraud. One is the internal
employees or the agents of the company, second is the policyholder i.e. the customers and third
is not direct fraud but indirect fraud i.e. involvement of doctors. Figure 2 depicts the types of
fraud committed by the perpetrators
Figure 2:
Types of Frauds
Some types of fraud is explained below for better understanding
International Journal of Marketing, Financial Services & Management Research________________________ ISSN 2277- 3622
Vol.2, No. 5, May (2013)
Online available at www.indianresearchjournals.com
105
Category Case Study
Misrepresentation-Misrepresentation of critical
information relating to profile (includes
incorrect income, educational qualification,
occupation, etc)
Proposal form mentioned that the client had a
shop in the market, investigations revealed that
the client was a vegetable vendor sitting on the
foot path
Forgery/ Tampered Documents: Forging the
customer‟s signature in any document /
proposal or any supporting document
Client staying in Nagpur, working as a
surgeon, counter signature required on the
application form for some corrections, form
comes back within one hour; Signature was
forged by the advisor, who was client‟s
brother.
Bogus Business: Proposal Forms submitted for
nonexistent customers (bogus business)
In one location the Sales Manager had logged
in a proposal of a nonexistent client
Cash Defalcation: Delayed Deposit of
Premium
Advisor had collected the premiums from the
customer and had not deposited the same for
almost a month, it came to the insurer‟s notice
when the customer was sent the lapsed letter,
and was complaining. Later advisor deposited
the cash. He said he used the cash as he had a
financial problem.
Misselling : Product Misinformation – Selling
Practice wherein the complete, detailed and
factual information of products is not given to
the Customer: Incomplete / Incorrect
representation on: Guaranteed Returns, Rider
Features, Charges, Linked Product vs.
Endowment etc., Facility of Top-up vs.
Regular premium, Premium Holiday
Customer was not told about the administrative
charges, a customer was given a cover of 1lakh
and premium was 5lakhs. This was a clear case
of misselling as even the facility of a Top Up
was not explained to the client
Pre Signed Forms: Obtaining pre signed blank
forms and filling up of the ACR/CCR without
actually physically seeing the client/ satisfying
oneself about the client.
SM had not met the customers , proposal form
mentioned that customers were working in an
electronic agency , however in reality they
were working in a Tabela (Cow Shed)
Nexus: Doctor‟s nexus means he getting
involved with other perpetrators in committing
life insurance fraud
Doctor gave clean medical reports. Influenced
the Doctor to conceal information,
alternatively coercing the Doctor to submit
report without conducting Tests
International Journal of Marketing, Financial Services & Management Research________________________ ISSN 2277- 3622
Vol.2, No. 5, May (2013)
Online available at www.indianresearchjournals.com
106
According to the India forensic research, the Insurance Sector in India loses Rs 30401 Crore in
the year 2011 due to frauds. In other words every insurance company loses 9 percent of its
revenues to the frauds. Figures indicating such loss are listed in Table 1
Table 1 – Total Premium and Insurance fraud 2011
Total Revenue – Premium Insurance fraud
INR-
Billion
US $
Billion INR-Billion
US $
Billion
3500 70 304 6.16
Insurance fraud is 9% of its total revenue
Source : Indiaforensic- Premier Organisation in forensic accounting education. (2012). 6th
Annual Anti Fraud Conference . Fraud express.
Life insurance sector contributes maximum to the frauds i.e. 86 percent which is more than 6
times of General Insurance which contributes 14 percent as given in Table 2
Table 2 - Comparison of Fraud in Life and Non-life Insurance
Insurance Fraud Percentage INR-Billion
Types of Life Insurance Fraud 86% 261
1 Misselling 36% 94
2 Fake Documentation 33% 86
3 Others 31% 81
General Insurance 14% 43
1 Falsification of documents 70% 30
2 Other fraud 30% 13
Source : Indiaforensic- Premier Organisation in forensic accounting education. (2012). 6th
Annual Anti Fraud Conference . Fraud express.
70 percent of the total frauds committed in the general insurance sector are of the nature of
falsification of the documents. Medical Bills / Certificates top the list with 31 percent followed
by Driving License (16 percent) and FIR (13 percent) which is actually a government document.
It is depicted in Table 3
International Journal of Marketing, Financial Services & Management Research________________________ ISSN 2277- 3622
Vol.2, No. 5, May (2013)
Online available at www.indianresearchjournals.com
107
Table 3 – Distortion of documents in General Insurance
Source : Indiaforensic- Premier Organisation in forensic accounting education. (2012). 6th
Annual Anti Fraud Conference . Fraud express.
Fraud Prevention
Holmes, S. A.,et.al (1999) concluded that insurance industry was more careful than other
industries with regard to internal control systems in order to reduce the effect of fraud. Auditors
of insurance industry could detect only customer fraud and not even a single case of insurer fraud
was detected by them. Insurer fraud was detected either through suspicion or through internal or
outside complaint. The schemes used by insurer fraud perpetrators were simpler, affecting fewer
accounts and involving fewer violations of internal control mechanisms, than those of other
industries. Insurers were also more likely to act against their employees for fraud compared to
other industries. Internal whistle-blowing in other organizations compared to insurance industry
was strong. Significant differences were observed in the formal fraud investigation in case of
insurance industry compared to financial and other industries. Insurers rely on outside
examination where as financial and other industries rely on internal investigation. Insurer and
other financial institution wanted criminal prosecution of their employees compared to other
industries. Anonymous (1997) in coalition against insurance fraud conducted a study which was
designed on understanding the customer's perception on unethical behavior and suggested
various measures to curtail insurance fraud such as-proper scrutiny of applications, proper
investigation of claims and rejecting false claims or application.
Derrig, R. A. (2002) revealed that the fundamental problem for insurers coping with both fraud
and systemic abuse was to devise a mechanism that efficiently sorts claims into categories that
require the acquisition of additional information at a cost. Measurement, detection, and
deterrence of fraud were advanced through statistical models, intelligent technologies were
applied to informative databases to provide for efficient claim sorts, and strategic analysis was
applied to property-liability and health insurance situations. Hunsoo Kim, W. J. (2006) conferred
a multi-line insurance fraud recognition system in Korea to prevent fraud. Morley et al.(2006)
and Tajudeen (2009) also discussed on control of insurance fraud on.
Major contribution in falsification of documents for General Insurance Fraud
Percentage INR-Billion
Medical bills certificate 31% 9
Driving license 16% 5
FIR 13% 4
Others 40% 12
International Journal of Marketing, Financial Services & Management Research________________________ ISSN 2277- 3622
Vol.2, No. 5, May (2013)
Online available at www.indianresearchjournals.com
108
The Ideal Risk Management Strategy encompasses the following:
1. Validation of current Processes: Current processes and operations need a validation. This can
be done with the help of a rigorous and efficient internal audit team. The objective of the
audit is to assess the adequacy of controls that the company has put in place to reduce the
risks and exposures, associated with the function, to an acceptable level. Specifically, the
audit should assess
Existence and effectiveness of management controls, processes and system controls/access
controls to mitigate Financial, Compliance, Market, Operational, Fraud and
Misrepresentation risks involved in Risk Management Function.
Adequacy and existence of policies and procedures and its application
Compliance with applicable laws and regulations
Effectiveness and efficiency of the existing procedures and suggest improvements to them
2. Assessment of current People: Proper screening of new entrants if not done then the same
should be done for the current employees of the organization. Appropriate reference check of
the employees will help the organization that all the employees are free from integrity.
3. Identification of vulnerable areas and creating risk benchmarks: The key technique for
detecting frauds are rules and red flags that means one should identify definite patterns and
highlight all the activities that look doubtful, database searching i.e. share data with other
database subscribers to widen claims investigations, exception reporting which means to
create Key Performance Indicator (KPI) - claims benchmark and report all the events that
exceed claims benchmarks.
4. Formulating a Risk policy: A dedicated risk department will help to formulate a risk policy.
One of the risk policies should be to conduct periodic risk reviews. Risk reviews means
inspection or assessment of branches done by the risk team. This will help to understand the
weak internal control system of the organization. Risk team should build in risk triggers
across all processes and then should continuously monitor risk index.
5. Set up communication channels to sensitize employees on risk, values and ethics: This can be
done with the help of risk sensitization training sessions to the sales personnel. Case studies
should be discussed in the training sessions and steps taken for malpractices should be
discussed. This will create and spread awareness of unethical practices which will indirectly
help the organization to reduce frauds.
6. Counsel the sales personnel and agents to provide complete details relating to the income and
occupation and visit the customer and solicit information before giving the life
advisor/employee certification report. They should maintain sanctity of the confidential
report and the employee certification report. They should disclose all product features and
should display high levels of integrity and ownership.
International Journal of Marketing, Financial Services & Management Research________________________ ISSN 2277- 3622
Vol.2, No. 5, May (2013)
Online available at www.indianresearchjournals.com
109
Conclusion
Increasing number of life insurance frauds not only increases the costs of the companies but also
lead to inflated premium. Therefore it is very much necessary to have a proper risk management
framework in order to curtail or minimize life insurance frauds. Life insurance Company‟s
commitment to fraud control will be met by identifying the opportunities for frauds and
implementing risk avoidance, its prevention and procedures for its minimisation in the day to day
system of operations. The study revealed that frauds can be prevented by formulating a risk
policy; identifying vulnerable areas, creating risk benchmarks, complying with applicable laws
and regulations, effectiveness and efficiency of the existing procedures and their continual
improvement.
References
Anonymous in Indiaforensic- Premier Organisation in forensic accounting education, (2012),
“6th Annual Anti Fraud Conference” , viewed 13 January 2012, http://www.fraudexpress.com
Anonymous in Coalition against insurance fraud 1997, „Four Faces:Why some Americans do –
and do not –tolerate insurance fraud‟, viewed 8 December 2011,
http://www.insurancefraud.org/four-faces.htm
Bali, S., Singh, A., Parekh, A., Indge, R., & Torpey, D 2010, „Fraud in insurance on rise Survey
10-11‟, viewed 12 January 2011,
http://www.ey.com/Publication/vwLUAssets/Fraud_in_insurance_on_rise
Baradhwaj, C 2011, „Arresting the trends‟, IRDA ,vol.9, no.6, pp. 29-35.
Derrig, R. A 2002, „Insurance Fraud‟, The Journal of Risk and Insurance ,vol. 69, no.3, pp.271-
287.
George, E 2003, Principles of risk management and insurance, Pearson Education ,Delhi.
Gupta, A & Venugopal, R 2011, „Tightening the grip- on insurance frauds‟, IRDA ,vol. 9, no.7,
pp. 17-27.
Harringtion, S. E & Niehaus, G. R 2004. Risk Management and Insurance, Tata Mc Graw Hill
Publishing Company,New Delhi.
Holmes, S. A., Todd, J. D., Welch, S. T., Welch, O. J., & Holmes, S. A. 1999, „Insurer
vs.Insurance Fraud:characteristics and detection‟, Journal of Insurance Issues ,vol. 22, no.2, pp.
103–124.
Holm, E 2010,. „Florida agent is charged with insurance fraud‟, Wall Street Journal.
Hunsoo Kim, W. J 2006, „A multi-line insurance fraud recognition system:A Government-Led
approach in korea‟, Risk Management and Insurance Review ,vol. 9, no.2, pp.131-147.
Morley, N. J, Ball, L. J & Ormerod, T. C 2006, „Insurance fraud detection‟, Psychology, Crime
& Law .
Rose, S 2008, „Combating Insurance Claims Fraud How to recognize and reduce opportunistic
and organized claims fraud‟, viewed 12 June 2012, www.sas.com.
Perri, F. S 2011, „White‐Collar criminals: The „kinder, Gentler‟ Offender?‟ , Journal of
Investigative Psychology and Offender Profiling, pp. 217-241.
Tajudeen Olalekan Yusuf, A. R 2009, „Control of insurance fraud in Nigeria: an exploratory
study‟, Journal of Financial Crime, pp. 418-435.
Tseng, L.-M & Shih, M.-F 2012, „Consumer attitudes toward false representation‟, Journal of
Finanicial Crime , vol. 19, no. 2, pp. 163-174.

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Life insurance fraud

  • 1. International Journal of Marketing, Financial Services & Management Research________________________ ISSN 2277- 3622 Vol.2, No. 5, May (2013) Online available at www.indianresearchjournals.com 100 LIFE INSURANCE FRAUD – RISK MANAGEMENT AND FRAUD PREVENTION MS DHARA JITENDRA CHUDGAR*; DR. ANJANI KUMAR ASTHANA** *ASSISTANT PROFESSOR, PH.D. RESEARCH SCHOLAR, L.J. INSTITUTE OF MANAGEMENT STUDIES, AHMEDABAD, GUJARAT, **DIRECTOR, UDAYBHANSINHJI REGIONAL INSTITUTE OF CO-OPERATIVE MANAGEMENT, GANDHINAGAR, GUJARAT, _____________________________________________________________________________________ ABSTRACT Insurance fraud is one of the most serious problems threatening viability of insurance companies. Insurance frauds are driving up the overall costs of insurers and premiums for policyholders. It encompasses a wide range of illicit practices and illegal acts. Insurance companies have witnessed increase in the number of fraud cases since couple of years. Risk Management has been acquiring monumental importance in insurance industry. Insurance business is of dynamic nature that puts an additional onus on risk management. So insurance companies need comprehensive risk management strategies that involve fraud risk assessment and fraud prevention. The purpose of this study is to analyze various types of life insurance frauds, assess the risks associated with these frauds and finally frame an ideal risk management strategy to curtail or minimize the frauds associated with life insurance. The existing literature on life insurance fraud is used to explore the fraud risk management and internal control system of various organizations. KEYWORDS: Insurance Fraud, Fraud Risk Management, Fraud Prevention Mechanism _____________________________________________________________________________________ Introduction Insurance fraud is one of the most serious problems facing insurers, insurance consumers and regulators. Its existence not only increases the cost of insurance, but also threatens the financial strength of insurers and negatively affects the availability of insurance. Insurance fraud encompasses a wide range of illicit practices and illegal acts involving intentional deception or misrepresentation. The industry has witnessed an increase in the number of fraud cases in the last couple of years. Organizations are realizing that frauds are driving up the overall costs of insurers and premiums for policyholders, which may threaten their viability and also have a bearing on their profitability. Hence, companies need a more vigorous fraud management framework. Larger insurers, which spend more on the investigation and settlement of claims and on medical exam and inspection fees, are better at detecting fraud.
  • 2. International Journal of Marketing, Financial Services & Management Research________________________ ISSN 2277- 3622 Vol.2, No. 5, May (2013) Online available at www.indianresearchjournals.com 101 Risk Management in Life Insurance Risk Management has been acquiring monumental importance, especially over the last few years, globally. Apart from the conventional areas that one has in mind with regard to risk management, there is just no end to the challenges that emerge afresh from hitherto unknown areas. It is this dynamic nature of business that puts an additional onus on risk management being thoroughly comprehensive. The corporate world has been gearing itself up for these new challenges; and their risk management strategies have been demonstrating the adoption of a wider coverage of business activity. As a natural corollary, the risk management strategies of insurers would also need to take a fresh look at how they are geared up for eventualities. Risk Management is the process of measuring or assessing risk and then developing strategies to manage the risk (George, 2003; Harringtion and Niehaus, 2004). Risk in life insurance could be associated with sales, underwriting, medical network, claims, operations and finance. Risk management is needed because of increasing instances of Fraud, to have a framework in place to battle risk and fraud issues, enhances company image, acts as a deterrent to frauds by its very existence and acts as a safety net for the Organization. There are four directions for managing risk given in Figure 1 Figure 1 Four directions in Managing Risk Risk can be managed by transferring the risk to another party which can be done by way of reinsurance. Reinsurance means the insurance is purchased by an insurance company (insurer) from another insurance company (reinsurer). Both the companies will enter into reinsurance agreement which contains the conditions upon which the reinsurer would pay the insurer‟s losses. The reinsurer is paid a reinsurance premium by the insurer and the insurer issues insurance policies to its own policyholders. Second is avoiding the risk which means cancelling the policy if the same sounds to be suspicious. It is better to cancel the policy than to deal with high risk profiles. Third is reducing the negative effect of the risk means that a thorough investigation is done before issuing the policy. This will authenticate the information and will automatically reduce the negative effect of the risk. Fourth and last way of managing risk is accepting some or all of the consequences of a particular risk which means that sum assured should be reduced to the extent of risk.
  • 3. International Journal of Marketing, Financial Services & Management Research________________________ ISSN 2277- 3622 Vol.2, No. 5, May (2013) Online available at www.indianresearchjournals.com 102 Fraud risk assessment Life insurance Company‟s commitment to fraud control will be met by identifying opportunities for fraud, and implementing risk avoidance, prevention and minimisation procedures in day to day operations. Principles 1. Fraud Risk is discussed openly and constructively at all levels to promote a positive risk management culture. Integrity, independence, and accountability are at all times visible and demonstrable. Management has responsibility for managing fraud risk; and the fraud risk management strategy is focused on outcomes, which assist the business to achieve their objectives. Fraud risk is assessed in the context of potential value (creation and destruction) and brand impact. 2. Procedures must be in place to monitor activities and safeguard assets, particularly in high risk areas. These must be reviewed and updated on a regular basis, the recommended period being annually. 3. Appropriate authorization policies for transactions must be established and maintained. 4. Investigation of fraudulent and corrupt activity must be followed in all cases by a review of controls to ensure that existing controls are enhanced to reduce future vulnerability. Where appropriate, changes will be made to investigation and internal audit testing, training materials and policies and procedures. 5. During system development, maintenance and enhancement, due consideration must be given to ensuring adequate fraud risk control mechanisms are incorporated within the system and associated procedures. 6. Investigation records, which are capable of identifying trends in fraudulent and corrupt activity, must be maintained. Bali, S. et.al, (2010) revealed the findings that there have been increased incidences of fraud over the last one year. According to the survey report, there are various types of insurance frauds, which occurs in all the areas of insurance, e.g., as claims and surrenders, fake documentation, misselling, collusion between parties, etc. Today, when India‟s insurance industry is working toward reducing costs, one of its main focus areas to control or reduce costs is by proactively arresting fraud, which can be achieved through an effective Fraud Risk Assessment (FRA) program i.e. Effective policy holder and vendor due diligence process, Effective claims validation, Mystery shopping, i.e., gathering market intelligence relating to tied and corporate agents, brokers, etc., Channel reviews pertaining to tied agency, banc assurance and tele calling, Contract compliance reviews including review of advertising expenses, Intellectual Property (IP) compliance, etc., Effective fraud analytics and electronic dashboards. Baradhwaj, C. (2011) discussed various types of frauds. Customer related frauds could take place by submitting false documents at the proposal stage, misrepresentation on health, family history, occupation, etc in the proposal form, money laundering, fake claims by submitting fake claim documents. Distributor related frauds could take place by submitting false/forged documents and information, misappropriation of funds, issue of fake receipts/policies and lastly employee related frauds were discussed.
  • 4. International Journal of Marketing, Financial Services & Management Research________________________ ISSN 2277- 3622 Vol.2, No. 5, May (2013) Online available at www.indianresearchjournals.com 103 Gupta, A., & Venugopal, R. ( 2011) revealed the fact that in USA, the cost of insurance frauds was more than 100 billion USD in the year 2003 working out to 950 USD per family. In 2001, 73 percent of the US Property & Commercial insurers rated fraud as a serious problem - 4.6 on a scale of 5. In U.K. the fraud is in excess of four million pounds per week. The yearly figures are one billion pounds. In Canada, it is 1.3 billion Can Dollars. Survey done by India forensic revealed the fact that the insurance industry is losing close to Rs.15000 Crores every year. That is almost 9 percent of revenues of an insurance company. This clearly indicates the seriousness of the problem. According to a PwC Survey, more than a third of Indian companies do nothing about the frauds. 32 percent of the fraudsters (internal) are simply warned/ transferred /reprimanded. 28 percent are dismissed. 60 percent are criminally charged/civil action taken. Mostly the fraudster is a person who has a long standing relationship with the victim company. 31 percent are Agent-hackers, 19 percent are external suppliers, 15 percent top and middle management; and 8 percent are customers. Rose, S. (2008) discussed about many faces of insurance fraud and also highlighted the key techniques for detecting and preventing fraud. Another technique explained in the paper is predictive modelling which means to use data mining tools to build models to produce fraud prosperity scores. Tseng & Shih (2012) conducted a study and the results indicated that insurance coverage affected ethical judgment and perceived fairness, and ethical judgment and perceived fairness related to the false representation. Perceived fairness is related to ethical judgment (the more people feel it is fair to cheat, the higher propensity they have to deem the cheating as ethical). Holm, E. (2010) discussed a case study on how florida agent was charged with Insurance Fraud. Perri, F. S. (2011) conferred white collar crimes. Types of Fraud Thus from the literature review available and experience the types of fraud can be broadly divided as follows: Internal Fraud: Internal frauds are those perpetrated against a company or its policyholders by agents, managers, executives, or other employees. External Fraud: External frauds are directed against the company by individual or entities as diverse as medical providers, policy holders, beneficiaries, vendors and career criminals. An internal fraud often involves theft of proprietary information, improper relationships with vendors or consultants involving conflicts of interest, diversion of policyholder or company funds by employees, use of confidential information for investment purposes, intentional misrepresentation by agents to prospective customers about the characteristics or future performance of company products and any other unethical activity that might put the business interest at risk. External fraud can involve such schemes as fraudulent automobile, life, health or disability claims, the use of tax-advantaged insurance products for concealing the origins of illicit funds, or the negotiation of counterfeit checks. Internal frauds are those perpetrated against a company or its policyholders by agents, managers, executives, or other employees.
  • 5. International Journal of Marketing, Financial Services & Management Research________________________ ISSN 2277- 3622 Vol.2, No. 5, May (2013) Online available at www.indianresearchjournals.com 104 Typical fraud categories There are three major parties involved in perpetrating life insurance fraud. One is the internal employees or the agents of the company, second is the policyholder i.e. the customers and third is not direct fraud but indirect fraud i.e. involvement of doctors. Figure 2 depicts the types of fraud committed by the perpetrators Figure 2: Types of Frauds Some types of fraud is explained below for better understanding
  • 6. International Journal of Marketing, Financial Services & Management Research________________________ ISSN 2277- 3622 Vol.2, No. 5, May (2013) Online available at www.indianresearchjournals.com 105 Category Case Study Misrepresentation-Misrepresentation of critical information relating to profile (includes incorrect income, educational qualification, occupation, etc) Proposal form mentioned that the client had a shop in the market, investigations revealed that the client was a vegetable vendor sitting on the foot path Forgery/ Tampered Documents: Forging the customer‟s signature in any document / proposal or any supporting document Client staying in Nagpur, working as a surgeon, counter signature required on the application form for some corrections, form comes back within one hour; Signature was forged by the advisor, who was client‟s brother. Bogus Business: Proposal Forms submitted for nonexistent customers (bogus business) In one location the Sales Manager had logged in a proposal of a nonexistent client Cash Defalcation: Delayed Deposit of Premium Advisor had collected the premiums from the customer and had not deposited the same for almost a month, it came to the insurer‟s notice when the customer was sent the lapsed letter, and was complaining. Later advisor deposited the cash. He said he used the cash as he had a financial problem. Misselling : Product Misinformation – Selling Practice wherein the complete, detailed and factual information of products is not given to the Customer: Incomplete / Incorrect representation on: Guaranteed Returns, Rider Features, Charges, Linked Product vs. Endowment etc., Facility of Top-up vs. Regular premium, Premium Holiday Customer was not told about the administrative charges, a customer was given a cover of 1lakh and premium was 5lakhs. This was a clear case of misselling as even the facility of a Top Up was not explained to the client Pre Signed Forms: Obtaining pre signed blank forms and filling up of the ACR/CCR without actually physically seeing the client/ satisfying oneself about the client. SM had not met the customers , proposal form mentioned that customers were working in an electronic agency , however in reality they were working in a Tabela (Cow Shed) Nexus: Doctor‟s nexus means he getting involved with other perpetrators in committing life insurance fraud Doctor gave clean medical reports. Influenced the Doctor to conceal information, alternatively coercing the Doctor to submit report without conducting Tests
  • 7. International Journal of Marketing, Financial Services & Management Research________________________ ISSN 2277- 3622 Vol.2, No. 5, May (2013) Online available at www.indianresearchjournals.com 106 According to the India forensic research, the Insurance Sector in India loses Rs 30401 Crore in the year 2011 due to frauds. In other words every insurance company loses 9 percent of its revenues to the frauds. Figures indicating such loss are listed in Table 1 Table 1 – Total Premium and Insurance fraud 2011 Total Revenue – Premium Insurance fraud INR- Billion US $ Billion INR-Billion US $ Billion 3500 70 304 6.16 Insurance fraud is 9% of its total revenue Source : Indiaforensic- Premier Organisation in forensic accounting education. (2012). 6th Annual Anti Fraud Conference . Fraud express. Life insurance sector contributes maximum to the frauds i.e. 86 percent which is more than 6 times of General Insurance which contributes 14 percent as given in Table 2 Table 2 - Comparison of Fraud in Life and Non-life Insurance Insurance Fraud Percentage INR-Billion Types of Life Insurance Fraud 86% 261 1 Misselling 36% 94 2 Fake Documentation 33% 86 3 Others 31% 81 General Insurance 14% 43 1 Falsification of documents 70% 30 2 Other fraud 30% 13 Source : Indiaforensic- Premier Organisation in forensic accounting education. (2012). 6th Annual Anti Fraud Conference . Fraud express. 70 percent of the total frauds committed in the general insurance sector are of the nature of falsification of the documents. Medical Bills / Certificates top the list with 31 percent followed by Driving License (16 percent) and FIR (13 percent) which is actually a government document. It is depicted in Table 3
  • 8. International Journal of Marketing, Financial Services & Management Research________________________ ISSN 2277- 3622 Vol.2, No. 5, May (2013) Online available at www.indianresearchjournals.com 107 Table 3 – Distortion of documents in General Insurance Source : Indiaforensic- Premier Organisation in forensic accounting education. (2012). 6th Annual Anti Fraud Conference . Fraud express. Fraud Prevention Holmes, S. A.,et.al (1999) concluded that insurance industry was more careful than other industries with regard to internal control systems in order to reduce the effect of fraud. Auditors of insurance industry could detect only customer fraud and not even a single case of insurer fraud was detected by them. Insurer fraud was detected either through suspicion or through internal or outside complaint. The schemes used by insurer fraud perpetrators were simpler, affecting fewer accounts and involving fewer violations of internal control mechanisms, than those of other industries. Insurers were also more likely to act against their employees for fraud compared to other industries. Internal whistle-blowing in other organizations compared to insurance industry was strong. Significant differences were observed in the formal fraud investigation in case of insurance industry compared to financial and other industries. Insurers rely on outside examination where as financial and other industries rely on internal investigation. Insurer and other financial institution wanted criminal prosecution of their employees compared to other industries. Anonymous (1997) in coalition against insurance fraud conducted a study which was designed on understanding the customer's perception on unethical behavior and suggested various measures to curtail insurance fraud such as-proper scrutiny of applications, proper investigation of claims and rejecting false claims or application. Derrig, R. A. (2002) revealed that the fundamental problem for insurers coping with both fraud and systemic abuse was to devise a mechanism that efficiently sorts claims into categories that require the acquisition of additional information at a cost. Measurement, detection, and deterrence of fraud were advanced through statistical models, intelligent technologies were applied to informative databases to provide for efficient claim sorts, and strategic analysis was applied to property-liability and health insurance situations. Hunsoo Kim, W. J. (2006) conferred a multi-line insurance fraud recognition system in Korea to prevent fraud. Morley et al.(2006) and Tajudeen (2009) also discussed on control of insurance fraud on. Major contribution in falsification of documents for General Insurance Fraud Percentage INR-Billion Medical bills certificate 31% 9 Driving license 16% 5 FIR 13% 4 Others 40% 12
  • 9. International Journal of Marketing, Financial Services & Management Research________________________ ISSN 2277- 3622 Vol.2, No. 5, May (2013) Online available at www.indianresearchjournals.com 108 The Ideal Risk Management Strategy encompasses the following: 1. Validation of current Processes: Current processes and operations need a validation. This can be done with the help of a rigorous and efficient internal audit team. The objective of the audit is to assess the adequacy of controls that the company has put in place to reduce the risks and exposures, associated with the function, to an acceptable level. Specifically, the audit should assess Existence and effectiveness of management controls, processes and system controls/access controls to mitigate Financial, Compliance, Market, Operational, Fraud and Misrepresentation risks involved in Risk Management Function. Adequacy and existence of policies and procedures and its application Compliance with applicable laws and regulations Effectiveness and efficiency of the existing procedures and suggest improvements to them 2. Assessment of current People: Proper screening of new entrants if not done then the same should be done for the current employees of the organization. Appropriate reference check of the employees will help the organization that all the employees are free from integrity. 3. Identification of vulnerable areas and creating risk benchmarks: The key technique for detecting frauds are rules and red flags that means one should identify definite patterns and highlight all the activities that look doubtful, database searching i.e. share data with other database subscribers to widen claims investigations, exception reporting which means to create Key Performance Indicator (KPI) - claims benchmark and report all the events that exceed claims benchmarks. 4. Formulating a Risk policy: A dedicated risk department will help to formulate a risk policy. One of the risk policies should be to conduct periodic risk reviews. Risk reviews means inspection or assessment of branches done by the risk team. This will help to understand the weak internal control system of the organization. Risk team should build in risk triggers across all processes and then should continuously monitor risk index. 5. Set up communication channels to sensitize employees on risk, values and ethics: This can be done with the help of risk sensitization training sessions to the sales personnel. Case studies should be discussed in the training sessions and steps taken for malpractices should be discussed. This will create and spread awareness of unethical practices which will indirectly help the organization to reduce frauds. 6. Counsel the sales personnel and agents to provide complete details relating to the income and occupation and visit the customer and solicit information before giving the life advisor/employee certification report. They should maintain sanctity of the confidential report and the employee certification report. They should disclose all product features and should display high levels of integrity and ownership.
  • 10. International Journal of Marketing, Financial Services & Management Research________________________ ISSN 2277- 3622 Vol.2, No. 5, May (2013) Online available at www.indianresearchjournals.com 109 Conclusion Increasing number of life insurance frauds not only increases the costs of the companies but also lead to inflated premium. Therefore it is very much necessary to have a proper risk management framework in order to curtail or minimize life insurance frauds. Life insurance Company‟s commitment to fraud control will be met by identifying the opportunities for frauds and implementing risk avoidance, its prevention and procedures for its minimisation in the day to day system of operations. The study revealed that frauds can be prevented by formulating a risk policy; identifying vulnerable areas, creating risk benchmarks, complying with applicable laws and regulations, effectiveness and efficiency of the existing procedures and their continual improvement. References Anonymous in Indiaforensic- Premier Organisation in forensic accounting education, (2012), “6th Annual Anti Fraud Conference” , viewed 13 January 2012, http://www.fraudexpress.com Anonymous in Coalition against insurance fraud 1997, „Four Faces:Why some Americans do – and do not –tolerate insurance fraud‟, viewed 8 December 2011, http://www.insurancefraud.org/four-faces.htm Bali, S., Singh, A., Parekh, A., Indge, R., & Torpey, D 2010, „Fraud in insurance on rise Survey 10-11‟, viewed 12 January 2011, http://www.ey.com/Publication/vwLUAssets/Fraud_in_insurance_on_rise Baradhwaj, C 2011, „Arresting the trends‟, IRDA ,vol.9, no.6, pp. 29-35. Derrig, R. A 2002, „Insurance Fraud‟, The Journal of Risk and Insurance ,vol. 69, no.3, pp.271- 287. George, E 2003, Principles of risk management and insurance, Pearson Education ,Delhi. Gupta, A & Venugopal, R 2011, „Tightening the grip- on insurance frauds‟, IRDA ,vol. 9, no.7, pp. 17-27. Harringtion, S. E & Niehaus, G. R 2004. Risk Management and Insurance, Tata Mc Graw Hill Publishing Company,New Delhi. Holmes, S. A., Todd, J. D., Welch, S. T., Welch, O. J., & Holmes, S. A. 1999, „Insurer vs.Insurance Fraud:characteristics and detection‟, Journal of Insurance Issues ,vol. 22, no.2, pp. 103–124. Holm, E 2010,. „Florida agent is charged with insurance fraud‟, Wall Street Journal. Hunsoo Kim, W. J 2006, „A multi-line insurance fraud recognition system:A Government-Led approach in korea‟, Risk Management and Insurance Review ,vol. 9, no.2, pp.131-147. Morley, N. J, Ball, L. J & Ormerod, T. C 2006, „Insurance fraud detection‟, Psychology, Crime & Law . Rose, S 2008, „Combating Insurance Claims Fraud How to recognize and reduce opportunistic and organized claims fraud‟, viewed 12 June 2012, www.sas.com. Perri, F. S 2011, „White‐Collar criminals: The „kinder, Gentler‟ Offender?‟ , Journal of Investigative Psychology and Offender Profiling, pp. 217-241. Tajudeen Olalekan Yusuf, A. R 2009, „Control of insurance fraud in Nigeria: an exploratory study‟, Journal of Financial Crime, pp. 418-435. Tseng, L.-M & Shih, M.-F 2012, „Consumer attitudes toward false representation‟, Journal of Finanicial Crime , vol. 19, no. 2, pp. 163-174.