Adam Yamada-Hanff is a search engine optimizer and agency owner who has worked in SEO for 3 years and regularly attends conferences to stay updated on the latest trends. He was the winner of an Internet official contest for first prize and Jason Lancaster founded a company called SporkMarketing that specializes in auto parts SEO. People conduct an enormous number of searches every day, with over 40,000 searches per second on Google alone, totaling to 3 billion searches daily and 1 trillion annually, demonstrating people's heavy reliance on search engines.