This document discusses how to create and evolve a company brand to clearly communicate your market position and image to potential customers. It emphasizes designing branding elements like logos, uniforms and websites that reflect the target market, and using tools like advertising, social media, and trade show participation to build name recognition and associate the brand with the desired market segment. Evolving the brand over time as the market changes is also recommended.

1. Create an Image
Create a Brand

2. Who are you in the market place?
Design
Construction
Maintenance
Residential
Commercial
Special niche

3. Is that message clear to your potential customers?
Advertising
Website
Company image
Associations with other companies
Company culture
How are you communicating this message to the market?

4. What is your company image?
Logo.....let it evolve
Uniforms
Sign writing
Site signs
Web site
Email signature
Quotation presentation material
Does it reflect the market you are aiming for?

5. Evolve your image to suit market
if it turns.
Example #1: Pre GFC print ad.

6. Evolve your image to suit market
if it turns.
Example #2: Post GFC print ad.

7. A brand communicates your market and image without saying so.
Advertising
Editorial
Tag Line to Your Logo
TV Opportunities
Social Media
Brand Association
Garden Shows / Home Shows
Tools to assist in building your brand:

8. Advertising
Print Media
Web advertising

9. Editorial
Media connections......have a story
to tell.
Photography......critically important,
invest in this.

10. Tag Line to Your Logo
“Resort style living for prestigious
properties”
“Experience, service and value is
our difference”
Landscape Solutions: “We get the
job done”

11. TV Opportunities
Build relationships
Be ready for opportunities
Be prepared for the good and
the bad of TV experiences

12. Social Media
Facebook
Twitter

13. Brand Association
Join with other brands who are
where you want to be.
Link in with material suppliers who
operate in a market that you are
aiming for.

14. Garden Shows / Home Shows
Opportunity to be the client and
communicate your market, image and
brand.
Media opportunities.
Warning.......be aware of the costs and
confirm if it is worth spending for your
situation.