2. Objectives
Location
&Timeline
Display
Highlights
1. To maximize exposure for the roving van in areas wherein our CE Caravan is present.
2. To create a sustaining campaign to highlight LG G4 through together with other line up.
3. To support our partners through this sell out activity and flush EOL products.
1. Experience Zone + G4 live dummy kit
2. Roving Van
LG Mobile Philippines
CORPORATE ROAD SHOW (Branding + Sell out)
Location Dealer Date
Tayug or Agoo MemoX June 5-14
Tagbilaran City, Bohol Save and Earn June 28-July 7
Mandaue Cebu RC Goldline July 10-19
Davao City Banana Telecom July 28-August 8
Butuan City Banana Telecom August 14-22
Roxas City TBC September 4 - 13
Bacolod City TBC September 20-29
Angeles, Pampanga TBC October last week
3. Set Up Marketing Activities: Spin and Win, Free Call , Selflie Gesture Shot
Communications in regional dialect for marketing collaterals Experience Zone
Promoter
Highlight
G4 live kit
4. Caravan Set Up CE Truck & Mobile VanCE Area Mobile Area
Set Up together with CE Caravan
5. Objectives
Timeline
Display
Highlights
1. To create a sustaining campaign for LG G4 through roadshow activity and highlight LG G4.
2. To create a small scale but similar look and feel of the LG G4 PH Launch
3. To tap SM Appliance for activation venue .
1. Roadshow: Target roll out- June (TBC)
2. During 3 day payday weekend (Friday to Sunday)
1. LG G4 Experience Zone- Highlight G4’s manual mode capability, unique USP from our flagship model.
2. Photo Gallery- Shots taken by famous local photographer
3. Design Experience Zone- Highlight G4’s aesthetic design.
LG Mobile Philippines
LG G4 : SM ROADSHOW (Branding + Sell out)
Sell out
Program
* Separate discussion of SACI & KAM
Roadshow announcement will be posted in LG SNS Sites with the official hashtag
#LGG4theGreat@SM (hashtag not yet final)
This will be used during the entire roadshow schedule for customers awareness regarding ongoing and
upcoming roadshow with SM Appliance
Others
6. LG G4 Cyberzone Roadshow Activities
1. Highlight G4 (LG’s newest flagship phone) during
SACI Roadshow.
2. Pick a Prize- Customers who purchased any unit
from the roadshow will have a chance to pick an instant prize
(LG freebies / GC ) and discount (TBD with SACI)
Photogra
her’s
Biograph
y
Photo Gallery
Experience Zone Live Unit Kit
Column Stand (within booth area)
7. G4 ROADSHOW
Dealer Roadshow Category Month Week Mall Location Exhibit Area Area SM REMARKS
Fonestyle indoor July July 3-5 SM City BF Paranaque SM Cyberzone 3x3 SGMA Confirmed
Aerophone indoor June June 19-21 SM City Manila SM Cyberzone 5x5 SGMA Confirmed
Aerophone indoor June Aug 28-30 SM City Manila SM Cyberzone 5x5 SGMA Confirmed
Fonestyle indoor June June 19-21 SM City Marikina SM Cyberzone 5x5 NGMA Confirmed
MemoXpress indoor July Sept 18-20 SM City North Edsa SM Cyberzone 5x5 NGMA Confirmed
Fonestyle indoor July July 31-Aug 2 SM Southmall SM Cyberzone 5x5 SGMA Confirmed
MemoXpress indoor Aug Aug14-16 SM Fairview SM Cyberzone 3x3 NGMA Confirmed
Ephone indoor July July 17-19 SM San Mateo SM Cyberzone TBC SGMA Confirmed
Fonestyle indoor July July 3-5 SM City Masinag SM Cyberzone 5x5 NGMA Confirmed
Guanzon indoor June June 12-14 SM City Baguio SM Cyberzone TBC NL Confirmed
PRESNET indoor July July 31-Aug 2 SM City Batangas SM Cyberzone 3x3 SL Confirmed
MemoXpress indoor Aug Aug14-16 SM City Dasmarinas SM Cyberzone 2.5x2.5 SL Confirmed
TIM (Viewers) indoor Aug Aug 28-30 SM City Lucena SM Cyberzone 3x3 SL Confirmed
MemoXpress indoor July July 17-19 SM City Tarlac SM Cyberzone 3x3 CL Confirmed
MemoXpress indoor July July 3-5 SM City Pampanga SM Cyberzone 5x5 CL Confirmed
RC Goldline indoor July July 3-5 SM City Consolacion SM Cyberzone 3x3 VIS Confirmed
MemoXpress indoor June June 12-14 SM Cebu SM Cyberzone 3x3 VIS Confirmed
MemoXpress indoor July July 17-19 SM City Cagayan de Oro SM Cyberzone 3x3 MIN Confirmed
MemoXpress indoor Aug Aug14-16 SM City General Santos SM Cyberzone TBC MIN Confirmed
Wiltelcom indoor July July 3-5 SM City Lanang Premier SM Cyberzone 3x3 MIN Confirmed
SM Cyberzone Confirmed Road Show Schedule
All areas are negotiated to be free of charge
Additional cost are as follows:
Trucking Request and incidental charge
9. STORE CLASSIFICATION POSM IINCLUSION
PLATINUM
(500k Monthly sell out)
PROMOTER,
EX ZONE, LIVE UNIT,
SHOP FRONT + IN STORE
DUMMY UNIT + DUMMY KIT + SPEC SHEET BACK CARDS + FLYER
GLASS PANEL STICKER
BANNER, ACRYLIC TABLE TOP
GOLD
(300K to 500K)
PROMOTER + EX ZONE + LIVE UNIT + SHOP FRONT + IN STORE
DUMMY UNIT + DUMMY KIT + SPEC SHEET BACK + FLYER
GLASS PANEL STICKER
BANNER, ACRYLIC TABLE TOP
SILVER
(300K and below)
IN STORE DISPLAY
DUMMY UNIT +SPEC SHEET BACK + FLYER
ACRYLIC TABLE TOP
1. Current Store Penetration (Operator included) = 941/1342
BACKGROUND: Store Coverage
Platinum Gold Silver Total
Direct 49 52 431 532
Operator 63 107 239 409
112 159 670 941
Breakdown:
Rationale:
1. Based on store monthly sell out.
2. Potential of the mall location (foot traffic)
G4 display penetration
* Basis of our current and future POSM and live unit allocation
10. Objectives
Timeline
Display
Highlights
1. To create awareness for G4 through on ground collaterals for both Pre- Order and Instore Launching.
2. To sustain G4 momentum through roadshow activities in select mall and partner dealers nationwide
1. Pre Order: May 15 – 31, 2015
2. Instore: Target to deploy Week 22 – (Starting May 28 till PH tentative launching June 4, 2015)
3. Roadshow: Target roll out- June (week after launch –TBC mall admin -)
CONCEPT STORE MULTI BRAND OPERATORPRE ORDER
1. Push camera and manual mode feature of G4 through live unit kit to be utilized in concept stores ,
multi brand and select flagship stores of operators
2. Install G4 banners in Cyberzone entrance and exit and other top malls digital areas nationwide.
3. Differentiate In store materials and promoters uniform in concept stores and multi brand.
Trade Marketing: Design and Merchandising Plan
G4 NPI
4. Install G4 Studio to various LG and dealer initiated road show event for consumers G4 camera
experience
Sustaining
Efforts
11. CONCEPT STORE
Live unit Kit, Dummy Kit, Dummy units, Promoter, with LG Uniform,
Acrylic, Banner, Flyer, Paper bags, Spec card, Sticker wrap ups
Dummy kit visual
12. MULTI BRAND
Live unit Kit, Dummy Kit, Dummy units, Acrylic, Flyer, Spec card
Generic promoters uniform
Platinum and Gold Stores
Silver
15. MALL OOH
Locations:
Megamall, Cebu, Lanang, Bacolod, GenSan, Baguio, Dasma, Bacoor,
Calamba, Pampanga,Fairview , Cubao (TBC SM Cyberzone Head Office)
Locations:
Glorietta, Greenhills,
Araneta, Gmall
SM Iloilo, Ayala Cebu
SM North Edsa , Megamall
Fashion Hall
(MC Marcomm and Havas)
OPTION B
16. G4 STUDIO BOOTH
Cut out life standee (interactive pose) of Lee Min Ho, female model, family inside studio booth.
DESCRIPTION QTY COST TOTAL AMOUNT
Fabrication of G4 Studio
including umbrella stand, lightings
and G4 Stand 1 200,000 200,000
Graphics (sticker o Sintra) 1 lot 50,000 50,000
TOTAL 250,000
Roadshow Schedules: TBC c/o Cyberzone
17. Live Demo Kit (with dummy units) Qty
Total 6-8 Capacity Ex zone - Live unit kit 75
Total 4 Capacity and Wall Bay Cabinet 26
G3
BEAT
G3
G3
STYLUS
4 Capacity/ Wall bay / dealer generic ex zone
6-8 Capacity (Rectangle and Round)
G3
G3
STYLUS
LEON
G3
BEAT
MAGNA G3
BEAT
Live Kit Inclusion:
- 1 live unit
- 2 dummy units
(color variant)
- 3D object – subject for
photography
Types of Ex Zones and Planogram
