The audit found that 77% of the 110 law firms are using at least one social media network. LinkedIn was the most used, with 85 firms having a profile, followed by Twitter with 35 firms, and Facebook with 32 firms using it. Usage varied by region, with North America & Latin America and Asia Pacific having the most firms using social media, while Middle East & Africa had the fewest.

1. Global Social Media
Check Up
An audit of 110 law firms
LexisNexis® Martindale-Hubbell® commissioned Burson-Marsteller to compile an international audit of
the use of social media networks by 110 law firms in 22 international cities during April and mid-May 2011.
The audit looked at the presence, levels of activity and community sizes on LinkedIn, Twitter, Facebook,
YouTube and blogs, to quantify engagement levels. Qualitative research was also undertaken to examine
the nature of activity on social media channels and how this differed by region.
Download the full report: www.martindale-hubbell.co.uk/socialmedia
Overall usage of social
77%
media networks
Of the 110 law
firms audited... of audited law firms
are using one or more
social media networks
Overall usage
by network
rk
each netwo
us ing
110 -
law firms
ed
f audit
85
100 -
90 - Num ber o
80 -
S
8
F FIRM
70 -
60 -
35 32 12 9
ER O
N
RATIO
50 - INTEG
NUMB
40 - BLOG
UBE
YOUT
30 - OO K
FACEB NNEL
S
20 - ER IA CHA
TWITT L MED
10 - DIN SOCIA
LINKE
LinkedIn usage - of Twitter usage - of the Facebook usage - YouTube usage -
the 85 firms using 35 firms using Twitter... engagement levels... Usage appears to
LinkedIn... be low...
85 24 12 12
Firms have Broadcast 10 - 100 fans Firms have
10
a profile their own
channel
27 3 100 - 500 fans
1
Own a group Interact
9 8 1,000 plus fans
9
Have chatter
on LinkedIn Parked
answers domains
Parked domains
Number of firms using Do not Do use
social media by region use network network
North America & Latin America Western & Eastern Europe
1
6 14
19 9
35 31
14 31
11
10 14
Middle East & Africa Asia Pacific
4 6
15 15 19 23
16 19
5 5 6 2
Download the full report: www.martindale-hubbell.co.uk/socialmedia