1. : 60 COMMERCIAL – LEVI STRAUSS JEANS
STYLE: SOFT SELL
WRITTEN AND PRODUCED
BY SCOTT PRICE
THE CALENDER YEAR WAS1873.
THAT’S WHENLEVI STRAUSS INTRODUCED THE ORIGINAL BLUE JEANS.
A STANDING TRADITION WAS BORN.
NOW TODAY, LEVI JEANSARE DEFINING A NEW CULTURE OF PEOPLE WHO ARE BOLD…
READY TO BE CHALLENGED AND LOOKING TO MAKE THEIR STATEMENT HEARD.
WHEN IT COMES TO JEANS,YOU WANTTHE BEST.
PUTTING ON A PAIR OF LEVI JEANS…WELL, YOUGET THE BEST.
AND JUST BY WEARING LEVI JEANS, YOU COULD BE TELLING THE WORLD THAT THESE JEANSARE
UNIQUE…
AND THAT YOU ARE, TOO.
YOU LOVE THE STYLE…LOVE THE FIT…LOVETHE COMFORT AND YOU KNOW YOU ARE PART OF A
GENERATION THAT ARE CONTINUING ALASTING TRADITION.
AND TRADITION IS SOMETHING THAT SHOULD NEVER BE TAKEN LIGHTLY.
THAT’S WHAT YOU GET WITH THESE JEANS.
1873? I’D SAY A PRETTY DARN GOOD YEAR.
(SLIGHT PAUSE)
BEING WITH THE IN CROWDIS SOMETHING YOU LIKE;
STANDING OUT IN A CROWD IS SOMETHING YOU WANT;
MAKING A STATEMENT IS SOMETHING YOU LOVE.
THE ORIGINALBLUE JEANS…THAT’S LEVI STRAUSS JEANS…
A CONTINUING TRADITION FOR THE NEXT GENERATION.