Tit-bits on how YepMe.com leveraged the association with the King of Bollywood, Shah Rukh Khan, to generate buzz multiple-fold among the fans and bring forth the brand connect subtly with Engaging Content!

1. BIGGESTFANMOMENT
Bringing the Fans closer to the BIGGEST of all STARS in
the UNIVERSE takes the Digital Route this time

2. BRIEF
A word coined for Indian movie enthusiasts
and maniacs for whom movies are a
religion and the stars god
Once in a lifetime comes an opportunity
when the fans gets the chance to be a part
of their favorite star’s career in one way or
the other.
To be immortal.
YEPME is making this dream come true for
5 lucky fans who will meet Shahrukh Khan.
And for 100s of others to be a part of the
movie poster of Shahrukh’s upcoming
movie FAN

3. • Create buzz in the market
around YepMe, SRK and FAN
movie
• Drive Engagement for YEPME
leveraging SRK connect of the
brand
• Creating and Engaging
impulsive buyers to Drive Sales
THE OBJECTIVE

4. Detailed plan was made
to engage audience in a
campaign
Maximum Audience
interaction was the
Aim through an
engaging campaign
A Social campaign
with
Micro-site & Powered by
an Facebook App
OUR STRATEGY

5. Creating a Facebook
powered application to know,
How big of a Fan are you!
ROLL OUT
For Next Few Weeks
Various Publisher & Blogs were
seeded about the activity,
creating a sustaining impact…
Amplified on Twitter
VIA more than 200
Influencers for 15 Days

6. And the News was
seeded in Subtly
through different
Hotspots….

7. More than 20,000 FANS
participated!
And Counting…..

8. AND THE RESULTS
Brand’s
Keyword &
Hashtag trended
for more than
18 Hrs
More than
87,000+
organic
conversations
were triggered
Brand
interactions
increased by
950%
than the usual!
Over 18000
Fans
participated in
less than
48 Hrs