This document discusses leveraging Enterprise 2.0 technologies within a company. It addresses getting support from senior leadership, dealing with security and culture issues, choosing a solution, launching a project, and ensuring ongoing usage after launch. The document provides lessons learned and asks questions related to cash required, personnel needed, timeline, and determining if a project was successful.

1. Leveraging Enterprise 2.0 Technologies Kevin McLoughlin Martin Amm

3. applied experience in loyalty marketing Established 1992 Established 2008 Established 1990 Established 1984 Established 2008 Established 1981 (as COLLOQUY Consulting)

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