Brand Launching Event

1. Launching Proposal
Maserati Levante

2. Prologue

3. The Levante SUV embodies the enduring, intrepid and
endlessly progressive spirit of Maserati – and it’s part of a
story that dates back over 100 years. Maserati has a
history of naming its cars after the world’s most famous
winds. It started in 1963 with the legendary Mistral. Then
came the Ghibli, the Bora and the Khamsin. And now the
Levante joins the Maserati hall of fame.
With the GranLusso, the styling and trim are more focused
on luxury. With the GranSport, it’s more about directly
engaging dynamics. Each offers important new advanced
driver assistance features, a significant power boost for
the Maranello-built V6 petrol engine and an innovative
new power steering system.
A new journey has begun – with the Maserati of SUVs.
ABOUT MASERATI LEVANTE

4. The addition of a SUV vehicle to the Maserati range will bring a
fresh new perspective on the brand.
The company, symbolized by its trident logo, has managed to
create
a really distinctive and unique SUV car. Its message is
unmistakable:
Levante is the Maserati of SUVs, with which the brand is ready to
write another significant chapter in its history.
The events will:
- Show Levante’s sporty, powerful and elegant personality.
- Consolidate its target audience, increasing the brand’s authority.
- Initiate and develop product awareness and sales.
- Create new contacts.
LAUNCH ACTIVATIONS
Concept and Goals

5. EVENT DEVELOPMENT
Arrival, Registration , Immersion ( Maserati Experience )
Guests enter the event location to find a cinema-style set up.
A large screen is positioned at the back of the hall and lounge sitting
is positioned on either side of a long carpet.
Upon arrival in the hall, guests are served welcome drinks from an
Italian Food Experience desk on the opposite side of the hall.
Event:
- The hall remains dark. The Master of Ceremonies welcomes guests
and recounts how it all began.
- The Master of Ceremonies leaves the scene and the hall is left dark,
as it awaits the arrival of the orchestra.
- The orchestra starts playing as the Levante movie begins.
A journey into Maserati’s DNA:
The movie is not just a product film, but an engaging and
emotional documentary that discloses the origins of Levante and the
idea behind it.
A set of frames that, through evocative images, speak of heritage,
lifestyle, sports performances, excellence

6. VENUE

7. Mood Board

8. VEHICLE
ALL ROAD

9. THE RUTHLESS
INSIDE THE LUXURIOUS

10. BEAST
TAME
THE
Levante Reveal

12. Levante Reveal
#tame the beast
Full sensory experiences
Audio experiencesVisual experiences
Guests will enjoying premium sound
experience; including andezzz live
performances, powered by Bowers and
Wilkins,
Emotion - desire to owned it
Good food & wine
Aroma therapy by lampe berger
Visual will strongly associated toward
Maserati brand identity that sporty,
powerful and elegant
Event
Strategy
An Immersive event experiences

13. TheKey
Attribute
Sporty
Lavish
Elegant
Outdoor
preferences
Powerful
1’st Class
Hospitalities
Versatile
Italian
Taste

14. THE
JOURNEY
ACCREDITATION FOOD EXPERIENCE FILM EXPERIENCE LEVANTE WORLD
Registration
Wall of fame
VR Experience
Saxophone
Cocktail Party
Music by Departure People
MC Hospitalities
Introducing Levante Reveal the Levante
Music
FIRST DELIVERY
1’st Owner Ceremony
ACCREDITATION FOOD EXPERIENCE FILM EXPERIENCE LEVANTE WORLD
Registration
Wall of fame
VR Experience
Saxophone
Lunch
DJ Playback
MC Hospitalities
Introducing Levante Reveal the Levante
Music
Media Launch
VIP Launch
10 am – 1 pm
7 pm – 10 pm

15. IMPLEMENTATION

16. GUEST ARRIVE AT THE LOBBY HOTEL

17. Guest Registration
On the registration desk the guest are
possible just simply mention their
name to registration officer , and the
officer will guide them into ballroom
they have only just showing and
scan their invitation to getting
access
On Site - Registration
Their QR code will be sent to
them trough their EDM
invitation
1
2
Pre - Registration

18. Foyer Activity
Solo saxophonist will playing cozy & up beat
music to enlighten the ambience , The
elegant ambiences will be set on this area
Canapé & welcome drink
will be serve, all guest will
be mingle and playing VR

19. all guest will be mingle, take some
photos at the photo wall

20. Fog Screen will be placing at entrance point of the
ballroom / foyer , the multimedia content will be following
the Levante concept that mysterious & Lavish
Fog Screen Gate

21. The cocktail party will conduct in
exclusive way , MC will mingled into
the crowd

22. Guest will be enjoying their first class
hospitalities includes food and
champagne

23. Andezzz is a well-known musician, producer and DJ, based in Jakarta and definitely made a name
for him in the national and international dance scene. He also Co-Founder of SOVA (Get Ready
Records) duo electronic jazz trendsetter since 2003 until now. ANDEZZZ have had a strong run after
he own a digital record label Laxity Recordings (2013) and actively making his own production and
regularly release tracks style from Nu Disco, Soulful, Deep to House until now.
Currently ANDEZZZ is a Music Director at Cloud Lounge, Jakarta with his famous music concep and
since 2015 he featuring guest DJ and sharing deck with them, likes Stephane Pompougnac, Stu
Ojelay, Shit Robot, Jimpster, Jamie Lewis, Faze Action, Martin Ikin, Grant Nelson, Mr. V, Terrence
Parker, Aaron Ross and not to mention many Top DJ’s from Indonesia. ANDEZZZ has a unique style
every time at his show and his set will seduce you for dancing all night long. Definitely ANDEZZZ is
one of the most respected DJ in the House scene in Indonesia.
DJ Director
Live PA- Sax

24. Galih Montana is a well-known magician, by
combining magic with technology Galih
Montana from indonesia brings magic to the
next level with his creativity that combined
with technology and that what makes him
different from others.
Techno Illusionist

25. Unveiling
The Levante
The box will projecting
an immersive graphic
that hypnotized the
audience, the story are
the beast trapped on the
box, roaring, want to
unleash
1
and the box will fly
suddenly moving
into car display area,
it will controlled by
drone
2
the box will moving
into car display, all
kind of Levante
feature and
performance are
visualized by video
projection , then
Levante will reveal
through audience
3
This session will be held by techno illusionist ( Galih Montana )

27. First
Delivery
If possible 10 first buyer on the spot
will eligible to own leather bag / key
chain by ermenegildo zegna ( TBD )

28. Floor Plan & Design

38. Collateral

41. Totem

42. Bottle Wrap

43. THANK YOU