3. 1. Product Description
Our Product is about to connect the advertisment with the gaming experience
First Game will be "Ink Wars"
4. 1.1 There are two perspectives one can look at our product
Consumer / Gamers perspective
b2b perspective
5. 1.1.1 Consumer / Gamers perspective
Gamer/Consumer will be able to play games and answer questions/surveys while advincing through the games/levels
Gamer/Consumer will be presented a "story" based on the answeres in a "scrap book" or comic style.
Gamer/Consumer can compete with others and save achievements
Top ranked Gamer/Consumers will receive a reward based on the answeres they gave and the product-story line they choose
6. 1.1.2 b2b perspective
BusinessCustomers will gain in more awareness for their ads, positive story based connection between a customized gamer-orientated ad-presentation and the connection between the positiv
next level and the ad related question/survey befor next level.
The personalized ad based story generated from the answers and the game hooks up a solid connection between the product and the gamer
Anonymized Data will generate a good understanding on the perception of the product by gaming people.
7. 2. Technical Solutions
The tecnical level is quite flexible
We can start with a "simple" story based adventure
It could be a sprite based 2D (Angry birds like) shooter (needs some more techies)
Optional it could be 3D shooter
Technical platform is javascript, webGL (maybe a framework like raphael)
8. 3. Budget
The technical team would need approximetelly 5-8 months until releas of the final game and ad environment
Rough estimationfor technical costs :
1-2 Coders with gaming background (one with experience in building high performance algorythms for data analysis)
1-2 Web/App coder with expereince in IOS, Android (dependign on our platform strategy)
1-2 Content/Level Designers
1 Author
1 Webdesigner
9. 4. Why should one buy our service or play the games?
Gamers will have a personalize achievement to share wih others and a unique story (based on their gaming expereince)
Advertisers will gain maximum awareness and positive emotions connected with their product
10. 5.1 InkWars
Level One
3 Clouds dropping constantly words.
Character can be moved left-to-right (higher levels may add obstacles)
Your character has to catch the words in the right orde to generate a story from those words
If you drop/miss a word you will fill a ink pot which, if totaly filed allows you to "write" a missing word.
The best rated storys with the most words will end up as achievment in a virtual "Newspaper"
Competetive elements
11. 5.2 InkWars
Level Two
Words build a growing pyramid (bottom up)
User has to drop "deleting ink" from the top
The remaining words have to make up a story
The best rated storys with the most words will end up as achievment in a virtual "Newspaper"
12. 5.3 InkWars
Level Three
Words are mountet from the ceiling.
User can use a "Ink Gun" to hit the hanging words.
If a word has 5 letters the user has to hit it 5 times until it drops
The words will create a story which has to make sense
The best rated storys with the most words will end up as achievment in a virtu
"Newspaper"
13. 6. Key Propositions
Customizing the ad and gaming experience will connect the advertisement message with the gaming expereince and thus will not perceived as disturbing the game. The hihgeer
levels will be "personalized" based on the gamers answers or interactions
The Core is build uppon a a frame work like environment where we hook up game levels or entire games and connect the different content areas through ad specific questions
or options. Thus we can build up a meta story from the answers and generate a scrap book from those content which itself becomes cool content.
