Let’s talk about your value. How can you enhance it? See also the related post on Catherine Gason’s website http://www.catherinegason.com/2012/09/presentation-value/

1. Let’s talk about
your W h ere
is
VALUE
your va
lu
How ca e?
n
enhanc you
e it ?
Multilingual
Marketing www.
catherinegason.
Strategist & com
Virtual Assistant

2. Your value is
the value of your
offer that is perceived
by your target
customers
Remem
be
it is all a r:
b out
percept
ion !

3. your perceived value depends on:
the perceived benefits of your products or services
in relation to the perceived costs of receiving these benefits
performance,
quality,
services,
brand, etc.
perceived perceived perceived
benefits - costs = value
price,
efforts
, risk
a nd c o
s t of
c ha n g e
, etc.

4. your perceived value also depends on:
your competitors’ offers and your customers’ expectations
(before purchasing) and level of satisfaction (after purchasing)
perceived perceived
benefits -
costs
customers’
expectation and =
level of satisfacti compe
on titors’
offers
perceived
value

5. How you can to create more perceived value:
enhance your you need to increase the
perceived benefits or reduce
the perceived costs leveraging
PERCEIVED on marketing variables
VALUE segmentation your
g
targeting marketin
s
positioning leverage
increase branding
perceived marketing-mix
benefits
+ VALUE -
decrease
perceived
costs

6. How can you
enhance your
PERCEIVED
Let’s talk about
it!
Contact me.
www.catherineg
ason.com
VALUE?
catherine@cath
erinegason.com
Multilingual English
Marketing
Français
Strategist &
Virtual Assistant Italiano