My case presentation in Constructive Journalism Conference in Windesheim university, Zwolle, The Netherlands 2.12.2016. See constructievejournalistiek.nl

1. Case
Let’s fix a nursing home
Terhi Upola @terhiu
YLE, The Finnish Broadcasting Company, Helsinki, Finland
Constructive Journalism Conference, Windesheim 2.12.2016

2. The image of old people
in media was faceless.

4. The stories ended
when the change started.

5. We asked:
Propose a nursing home
to be fixed!
→ 150 propositions

6. New mindset
●Happy revolution of elderly care
●Great chance for change
●Let’s do it together!

7. 3 coaches and 4 months
Can an elderly home be better place to live
without extra resources?

8. YES!

9. 1. Current Affairs
“Reality TV”
2.500 elderly homes opened doors for ordinary
people to cheer up the seniors

10. We as
journalists followed
the change
-
but did not try to affect it.

11. 2 tasks for nurses
1.Imagine how do you live when old.
2.List 100 things about your customer.

12. An old man had never spoken in
the elderly home – until he saw this pony

13. This changed:

14. Now inhabitants can
●wake up at 9 am
●eat blue cheese
●go shopping some knitting material
●eat less medicine

15. This changed
in larger scale
1.The serie is used in the nursing education
2.Association of Finnish Local Authorities
published a book about new thinking

16. 3. Still
active
Facebook
group
Nurses and
relatives share
good practises

17. Constructive – Investigative
●Same goal: Change things to better.
●Journalist gives an impulse.
●Constructive starts where investigative
ends.

18. Investigative
Journalists Force to Change.
Constructive
People Want the Change.

19. Let’s fix it together!
Terhi Upola
@terhiu
terhi.upola@yle.fi