Evaluating Message

1. EVALUATING
MESSAGE AND
IMAGE

2. LEARNING OUTCOMES
1. Evaluate multimodal texts critically to enhance
receptive (listening, reading and viewing) skills.
2. Apply critical reading in evaluating and images.
3. Convey ideas through oral, audio-visual, or web-
based presentations.

3. Grammar Activity

4. IDENTIFY ALL THE NOUNS.
1. My brother wants to play with us.
2. Let me have a look at your puppy.
3. The taxi broke down.
4. The boys are playing noisily.
5. She is hanging out the clothes to dry.

5. 6. My father likes to swim.
7. She won a trophy in a competition.
8. I like to ride on a camel.
9. Do birds eat meat?
10. He went to visit his uncle.

6. 11. The members of the council (join, joins) the activity of
the barangay.
12. The dog (chase, chases) the cat.
13. The women who went to the meeting (was, were) bored.
14. Both (do, does) a good deal of work around the office.
15. Each (do, does) a great job in the success of a company

7. EVALUATING TEXT
AND IMAGES

9. •1. What is the message?
•2. What is the purpose of the message?
•3. How is the message conveyed by the text
and/or image?
•4. Who is the target audience of the
message?

10. • Make a slogan based on this image

11. EVALUATING TEXTS AND IMAGE
• It is essential because of proliferation of
information resources and rapid technological
change.
• With the advent of a digital environment or the
Internet, most of the information in unfiltered
making its authenticity, validity, and reliability
questionable.

12. CRITICAL READER
•The goal of critical reading is to examine not
only what message is conveyed but also how
the message is conveyed as well as its
purpose, target audience, and other ways of
presenting it.

13. QUALITIES OF A CRITICAL READER
• interprets the text by writing notes.
• determines and analyzes the organizational
pattern (compare-contrast, cause-effect, description,
narration, definition, or persuasion) of the text.
• distinguishes facts from opinion.

14. QUALITIES OF A CRITICAL READER
• evaluates the author’s credibility by checking
on his/her credentials or academic and
scholarly background.
• evaluates the source of the text and image.
• reads with an open mind.

15. MULTIMODALITY
• Is a fairly new concept in the general academic
setting, but powerful tool in light of digital and
multicultural communication.
• A text or output is considered multimodal if it used
two or more communication modes to make meaning.
• Images and Text

17. GENERAL GUIDE
QUESTIONS IN
EVALUATING A TEXT

18. SOURCE
• What is the source?
• When was the text published?
• Is the source reliable?

19. CONTEXT
•What is the context of the
text?

20. CONTENT
• What is the message?
• What is the purpose of the message?
• How do you think the audience might be
affected the way the text is written?

21. AUDIENCE
•Who is the target audience?
• What information is provided that give
you the idea about the target audience
of the text?

22. AUTHOR
•Who is the author?
•What are the credentials of the author?
• What is the author’s purpose of writing
(informational, persuasive, or
entertainment)?

24. GENERAL QUESTIONS IN
EVALUATING AN IMAGE

25. The following are examples of
ineffective multimodal text.

30. EXAMPLES OF GOOD
MULTIMODAL TEXT OR
IMAGE

33. POST ASSESSMENT

34. • What is the message of
the text/ image?
• What is the purpose of
the image?
• Who is the target
audience?

35. • What is the message
of the text/ image?
• What is the purpose
of the image?
• Who is the target
audience?

36. •Interpret the
message of the
text and/ or
image.

37. • Interpret the
message of the
text and/ or
image.