It's pretty tough to design a great user experience if you don't know the target audience. So when faced with this problem, well-equipped UX designers will turn to one of their favourite tools: the persona.
Personas draw upon the power of narrative and storytelling to shine a bright light on the elusive "user." They're especially effective when based upon primary research methods such as ethnography and in-context interviews. Done poorly, personas are little more
than a futile exercise in creative writing. But done properly, they become powerful representations of your users’ goals, motivations, and behaviours -- and can act as the "north star" for your design decisions.
From my guest lecture at Conestoga College in Kitchener, Ontario, Canada on September 27, 2013.
It's pretty tough to design a great user experience if you don't know the target audience. So when faced with this problem, well-equipped UX designers will turn to one of their favourite tools: the persona.
Personas draw upon the power of narrative and storytelling to shine a bright light on the elusive "user." They're especially effective when based upon primary research methods such as ethnography and in-context interviews. Done poorly, personas are little more
than a futile exercise in creative writing. But done properly, they become powerful representations of your users’ goals, motivations, and behaviours -- and can act as the "north star" for your design decisions.
From my guest lecture at Conestoga College in Kitchener, Ontario, Canada on September 27, 2013.
7. La mobilitat de nens i nenes en els diferents espais dóna a conèixer a tots les vivències d’altres grups. El treball d’altres anys es pot aprofitar.
9. NÚRIA.- Puja. KLAUS.- Sí (ho dibuixa a l’aire amb el dit) LA MESTRA.- Què vol dir que puja? TOTS DOS.- Fa més calor LA MESTRA.- Què vol dir l’home del temps quan diu “les temperatures s’enfilen? NÚRIA.- (Dibuixant a l’aire un camí ascendent) les temperatures pugen KLAUS.- (Ho confirma movent el cap)