Presentation to Disaster Management Working Group. Hanoi, Vietnam 02 Dec 2008

2. Social Marketing - iBCC Presented to Disaster Management Working Group

6. What is Social Marketing?

7. Create a Brand Sell a Product

8. social commercial time, effort, social “cost” price apathy, ignorance, skepticism, myths, social norms, media & entertainment competition persons (potentially) practicing target audience behavior-changing social norm product

9. A “brand” is an entity you have a relationship with

12. That could easily be done by me! “ ”

15. Cases

23. 300,000 Circulated 4,000,000 Audience

26. Advertising Behavior Suggestion Spheres suggest connection between healthy family and HWWS Four Junctures Grid visually and verbally reinforces critical HWWS occasions

27. Our TVC - We looked into Vietnamese cultural traditions and adapted a counting song that mothers sing to their young children. The result: an intimate, touching, and emotionally gripping film causing mass audiences to remember our key messages and act upon them.

30. About Leonito / Grey Our Currency is Ideas™

31. Europe, Middle East & Africa Americas Argentina Brazil Canada Chile Colombia Costa Rica Dominican Republic Ecuador El Salvador Guatemala Honduras Jamaica Mexico Nicaragua Panama Peru Puerto Rico Trinidad & Tobago United States Uruguay Venezuela Global Reach • Local Touch 461 offices, 148 cities, 96 countries Romania Russia Saudi Arabia Slovak Republic Slovenia South Africa Spain Sweden Switzerland Turkey Ukraine United Arab Emirates United Kingdom (incl Ireland) Uzbekistan Zimbabwe Europe Middle East Africa Austria Belgium Belarus Botswana Bulgaria Croatia Cyprus Czech Republic Denmark Egypt Estonia Finland France Germany Ghana Greece Hungary Israel Italy Kazakhstan Kenya Latvia Lebanon Lithuania Luxembourg Macedonia Moldova Morocco Netherlands Nigeria Norway Poland Portugal New Zealand Pakistan Philippines Singapore Sri Lanka Taiwan Thailand Cambodia Vietnam Asia Pacific Australia Bangladesh China Hong Kong India Indonesia Japan Korea Malaysia

32. Leonito is part of GREY which handles 1/3 of the top 100 global brands

33. Grey’s Proprietary Research

35. Our Focus – Getting Closer to the Peoples of Asia

37. 18 countries 30 cities Grey’s Asia Pacific Region Sri Lanka Colombo Taiwan Taipei Thailand Bangkok Vietnam Hanoi Ho Chi Minh City Hong Kong Hong Kong India Ahmedabad Bangalore Chennai Kolkatta New Delhi Mumbai Cambodia Phnom Penh Australia Canberra Melbourne Sydney Bangladesh Dhaka China Beijing Guangzhou Shanghai Indonesia Jakarta Japan Tokyo Korea Seoul Malaysia Kuala Lumpur Penang New Zealand Auckland Pakistan Karachi Philippines Cebu Manila Singapore Singapore

38. 55 Staff 17 Staff ho chi minh city hanoi

39. Vietnam Clients

40. public relations brand strategy & advertising direct & interactive design & identity horeca & trade marketing activation & events HoReCa- Hotels, Restaurants, Cafes