The document outlines key do's and don'ts for optimizing hotel websites for mobile users, emphasizing the importance of being mobile-friendly to increase customer engagement and bookings. It advises ensuring sites are mobile-optimized, easy to navigate, and include features like direct booking engines and social sharing options. The overall goal is to enhance the user experience and effectively tell a hotel’s story to the significant population of mobile device users.

1. DO’S AND DON’TS OF TELLING YOUR HOTEL STORY ON MOBILE / 1
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2. #1
Do
Do make sure your mobile-optimized
site automatically detects the travel
shopper’s device and screen size.
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3. #1
Don’t
Don’t assume travel shoppers will
stay on a non-mobile optimized site
while browsing. 61% of mobile
users abandon non-mobile
optimized websites. 1
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4. #2
do
Do understand the difference
between mobile optimized websites
and mobile compatible websites.
Compatible
Optimized
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5. #2
don’t
Don’t just make your hotel website
mobile compatible, optimize it! Be
sure to add features that are specific to
mobile devices.
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6. #3
do
Do make your mobile site “fingertip
friendly” (with features like pinch,
zoom, and swipe).
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7. #3
don’t
Don’t eliminate “fingertip friendly”
features, rendering your mobile
website difficult to navigate. 48% of
mobile users said eliminating
these mobile features made them
assume businesses didn’t care
about their patronage. 2
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8. #4
do
Do make it easy for travel shoppers
to contact you, with features like click
to call and click for directions.
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9. #4
don’t
Don’t assume travel shoppers will
contact you if the information is
difficult to find. 88% of consumers
who search on mobile will call or go
to that business within 24 hours. 3
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10. #5
do
Do include rich media (photos,
videos, and virtual tours) that
automatically reformat to fit the
travel shopper’s device.
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11. #5
don’t
Don’t make travel shoppers swipe,
enlarge or reduce rich media when
using mobile devices.
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12. #6
do
Do include photos and videos
that load quickly.
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13. #6
don’t
Don’t cause speed delays. 57% of
mobile users will leave a site if it takes
longer than 3 seconds to load. 4
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14. #7
do
Do customize your media gallery
for mobile shoppers with
snackable content.
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15. #7
don’t
Don’t make shoppers watch long
videos on mobile devices. The
average adult attention span
today is just eight seconds. 5
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16. #8
do
Do create tablet-friendly media
galleries that optimize differently
than smartphone devices. Travel
shoppers use tablets for browsing
and travel inspiration and expect
your tablet website to automatically
reformat to fit their screen and device.
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17. #8
don’t
Don’t use the same optimized
mobile website for both smartphones
and tablets. Over 80% of consumers
expect a seamless experience with
websites that optimize for the
different devices they’re using,
so they can clearly find the
information they’re looking for. 6
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18. #9
do
Do include a direct booking engine on
every page of your mobile site.
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19. #9
don’t
Don’t use a non-mobile optimized
booking engine. Optimized booking
engines make travel shoppers more
likely to book since they can do so
right on their mobile device.
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20. #10
do
Do include social sharing widgets
to allow travelers to share your
visually-appealing mobile websites.
92% of mobile users share
videos with others. 7
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21. #10
don’t
Don’t make it difficult for travel
shoppers to share your photos
and videos on social media.
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22. #11
do
Do measure bookings that come from
your mobile optimized website.
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23. #11
don’t
Don’t fail to track your mobile
optimization efforts.
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24. Optimizing your hotel website for mobile helps tell your hotel story to a wider
audience, considering more than 60% of consumers use mobile devices to
book hotels. Are you mobile ready?
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25. Are you reaching on-the-go travel shoppers?
Maximize your mobile presence by downloading our
Total Optimization Checklist.
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26. Leo_Slideshare_DoDontMobile_14.0207
SOURCES 1
Google: http://googlemobileads.blogspot.ca/2012/09/mobile-friendly-sites-turn-visitors.html 2
Google: http://www.google.co.uk/think/research-studies/what-users-want-most-from-mobile-sites-today.
html 3
Social Media Today: http://www.socialmediatoday.com/content/importance-local-businesses-being-found-mobile-devices-infographic 4
New Media and Marketing: http://www.newmediaandmarketing.com/a-1-
second-delay-in-webpage-load-time-could-cost-you-2-5-million/ 5
Entrepreneur: http://www.entrepreneur.com/article/232266 6
Expedia 7
eMarketer: http://www.emarketer.com/Article/Nearly-All-Mobile-Video-View-
ers-Mobile-Video-Sharers/1009586 8
Boingo: https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=7&ved=0CEsQFjAG&url=http%3A%2F%2Fwww.boingo.com%2Fblog%2F2014%2F01%2Fu-s-mo-
bile-consumers-looking-and-booking-travel%2F&ei=uwzpU4NFz4vIBPSHgagP&usg=AFQjCNGRtuZieyP8ceFilyE5NUVuJbQahQ&sig2=K87_Ym5-tFLOkym6nvKKDQ&cad=rja
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