Sharing life moments of users and adding some spice to it gives a perfect platform to blend real-life stories with the Lenovo Brand. #VibeUpMyLife campaign- a first of its kind real-time engagement around a Art-A-Thon on Twitter and Facebook in India was all about adding that spirit of vibing up life with layers Themes like romance, thrill, bling, mischief, masala or just about anything!

1. Lenovo
#VibeUpMyLife
Campaign

3. New state of art product
• Layered phone, a concept similar to Project ARA
• Helping agency – Experience Commerce

4. Introduction
• Sharing life moments of users and adding some spice to it
gives a perfect platform to blend real-life stories with the
Lenovo Brand.
• #VibeUpMyLife campaign- a first of its kind real-time
engagement around a Art-A-Thon on Twitter and
Facebook in India was all about adding that spirit of
vibing up life with layers
• Themes like romance, thrill, bling, mischief, masala or
just about anything!
• The challenge was hosted on the campaign’s dedicated
microsite, www.vibeupmylife.com

6. Strategy
• A 72 hour real-life social media marketing campaign for
customer engagement.
• Audience send snapshots of their lives and challenge
artists to spin it with their choice of layer with.
• Began with a bang, with requests pouring on Facebook
and Twitter. Snapshots were sent to the 10 cool
#VibeUpMyLife artists to vibe up their photo with a layer
of their choice .
• Artists responded with layered art in Real Time and the
best entries with layered responses were featured on the
microsite.
• Lenovo gave away 10 Vibe X2 layered phones to the
most popular entries

7. Strategy Cont’d
• Excitement of the campaign was coupled with intrigue
around the launch of the layered phone.
• Website kept in focus the core idea of being ‘built in
layers’ and showed the progress of the layered phone
being built during the 3 days of the campaign
• Became the first brand to do a Live coverage of
#vibeupmylife on Snapchat .
• As campaign progressed there were real-time showcasing
of updates through SnapChat Stories

8. Art Directors- www.VibeUpMyLife.com
• Ashwini and Kunal two of the brilliant Guest Ad Directors used for the campaign
• People challenged them to layers in their photographs.
• Layered photographs evoked humor and generated huge buss on other social
media platforms like Facebook and Twitter
• SnapChat coverage of artists adding layers were appreciated by audience
• Blogs

9. Lenovo Vibe X2 Campaign In Action
• Below is a video on the VibeUpMyLife campaign of Lenovo
• https://www.youtube.com/watch?v=4IrGwavIq2A
• Art directors adding layers to spice up things in some of the cherished
moments of users who have send their photographs to vibe up
• People love being hooked on to exciting quality content on social
media like interesting appealing visual imagery, challenging content,
and incentives.

10. Blogging
• #VibeUpMyLife campaign provides blogging facilities to users
who can share their experiences and give feedbacks or
suggestions for improvement in the Lenovo X2
• The synergy of the layered phone launch and layering photos
#VibeUpMyFile showed people chatting about the
specifications , camera quality and the layered architecture of
the phone thus creating a community of Lenovo X2 customers
readily
• Chats and discussions were direct ears to the people involved
in developing the Lenovo X2 phone and thus served as an
instant customer connect and feedback.

11. Results
• Campaign sparked conversations around the layered phone on
social and campaign website.
• #vibeupmylife conversations received around 500 entries on
Day 1 . Both Lenovo_in and #vibeupmylife Trended
organically in Mumbai on Twitter on Day 1.
• 3.5M people reached on Facebook of which 80K people
engaged around #VibeUpMyLife content on Facebook. Twitter
earned 585K impressions.
• A whopping 2351 people began their layered journey for the
72 hour Art-a-thon after visiting the microsite.
• More than 10000 people engaged on Twitter and
#vibeupmylife received 3000 mentions on Twitter.

12. Suggestions
• A very unique concept of a layered phone but did not convey
its uniqueness to the people.
• Providing Customer engagement through a customize
designing interface so that people feel a part of the product
specifications.
• Associating specific features with each layer of the phone.
• After the layering of the photograph, ask customers for making
short stories in order to increase customer engagement.
• Exponential chain of sharing: Sharing of the layers across
different social media platforms to enhance the campaign

13. Suggestions(contd.)
• A new campaign asking customers about new layers to be
added to the database and leveraging the suggestions
given by the customers.
• Distributing prize to the customer whose layer is selected
in order to enhance customer involvement.
• A pre-campaign could have been done which would ask
people regarding the features to be included in each layer
and then incorporating the best features among them.