Franchising allows businesses to expand using other individuals' (franchisees) money and workforce while maintaining brand consistency. The document discusses the history and growth of franchising over time. It also outlines the benefits to franchisors such as lower costs, faster growth, and increased profits and value. Franchising your business requires preparation, research, and having strong systems and processes in place to support franchisees.

1. Len Rainford
The Franchise Specialist

2. Rudyard Kipling
I KEEP six honest serving-men
(They taught me all I knew);
Their names are What and Why
and When
And How and Where and Who.
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3. WHAT is Franchising ?
Wikipedia
“Franchising is the practice of the right to use a firm's
business model and brand for a prescribed period of time”.
Oxford English Dictionary Definition
“Formal permission given by a company to somebody who
wants to sell its goods or services in a particular area”.
• History
• Licensing
• Statistics
• Types
BFA
“The granting of a licence by a franchisor to a franchisee, entitling the franchisee to
trade under the name of the franchisor with ongoing assistance on
a pre-determined basis”.
This is generally known as Business Format Franchising.

4. PUBS – 18th Century
Singer Sewing machines 1860’s
General Motors early 1900’s
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5. Business Format Franchising
1950’s and 1960’s
Coca- Cola / Pepsi
McDonalds
Wimpy
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6. British Franchise Association
formed in1977
Founder Members
• Budget Rent a Car
• Dyno-Rod
• Holiday Inns
• Kentucky Fried Chicken
• Prontaprint
• ServiceMaster
• Wimpy
• Ziebart GB
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7. BFA / Nat West Survey published
January 2014
• 930 Franchise systems in UK – an increase of 11% since 2008
• 4 in 5 systems in UK now UK owned
• 1 in 4 export their business model abroad
• 39,000 franchised units
• 22,400 franchisees (1in 4 run multiple units)
• 561,000 employees
• 80 Sectors
• £13.7 billion contribution to the economy – 20% Growth in 5years
• 92% at least marginally profitable
• 49% quite or very profitable
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8. The Future
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9. WHY ?
Benefits:
• Lower cost – Growth is funded by the money franchisees introduce.
• Speed of growth – not limited by your capital.
• Motivated people with entrepreneurial flare.
• In tune with the local market.
• Increased revenue and profits.
• Increased capital value of the business.
• Return on Investment – the growth in value can represent a big
return for a relatively low cost.
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10. When?
When you have answered 5 questions with a
Yes

11. HOW ?
• Seek advice
• Progress in stages
• Do your research
• Recruit the right people
• Have systems & processes in place
• Join the The Franchise “Your Business” Club

12. WHERE ?
70 Countries
33 have legal regulations
USA, Australia & China the biggest
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13. WHO ?
• If you answered YES to the 5 questions
• If you are motivated by success
• If you are prepared for a new experience
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14. Summary
• Franchising is a tried and trusted format.
• The future of franchising looks good.
• Be prepared for a different experience.
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15. Any Questions?
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16. 9 Month Programme includes Free reports and 1-1 phone calls.
Your 9 month programme is designed to guide you through the process of
franchising your business using tried and trusted methods. Throughout the
programme you will meet industry experts who will share with you invaluable
knowledge and experience. Each month will include -:
• Main Topic
• Talks from industry experts
• Interactive workshop
• Open forum
• Buffet lunch and networking

17. 7 Step Strategy for franchising success is a proven process covering all the
elements of a business format franchise.
• Model & Structure
• Legal Aspects
• Franchise Sales and Recruitment
• Training and Support
• Operations
• Sales and Marketing
• Exit Strategies

18. 7 Point Guarantee We guarantee the following:
• Confidentiality
• Honest Assessment
• Franchise Education
• Personal Approach
• Proven System
• Results
• Success

19. Why join The Franchise “Your Business” Club ?
• Learn all about franchising from industry professionals for a relatively low cost.
• Make new contacts with like-minded business people.
• Gain new insights and invaluable advice to strengthen your brand.
• Address any concerns that you have about franchising.
• 7 step strategy for success.
• Spend half a day working on your business not in it.

20. Benefits
• Help you to understand the key considerations in developing a successful franchise operation.
• Help you to understand how to evaluate your options.
• Help you to decide if franchising is for you.
• Sound professional advice.
• Strengthen your brand.
• Strengthen your bottom line.
• Grow your business quicker.
• Build the capital value of your business.
• Learn how to grow your business into a national brand.

21. Any Questions?
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