This is a program coming to McMinnville, OR this next year. We are looking for sponsors, volunteers, and community involvement. We will PAINT THE TOWN YELLOW this next May!

1. Powered by:
May 9, 2015
...empower youth to have a dream
and pursue it.

2. Contact Us:
Nathan Knottingham
Phone: (503) 472 6196
nknottingham@mcminnville.org
EMPOWERING YOUTH
Powered by:
MAY 3rd 2015
2
About the Event
Welcome to Lemonade Day, where we are changing the trajectory of
McMinnville, NW Oregon and our country, one lemonade stand at a time by
teaching kids to start, own, and operate their very own business.
America was built on the work and success
of small businesses. Entrepreneurs take
risks believing that they can accomplish
their dreams if they work hard, take
responsibility, and act as good stewards of
their resources. Today’s youth share that
optimism, but lack the life skills, mentorship,
and real-world experience necessary to be
successful.
Lemonade Day is FREE to youth. It is a
step-by-step program that walks students
from a dream to a business plan, while
teaching them the principles required to start
and run their own company... a lemonade
stand! Inspiring kids to work hard and make
a profit, Lemonade Day also teaches them
to spend some, save some, and share some
by giving back to their community.

3. Contact Us:
Nathan Knottingham
Phone: (503) 472 6196
nknottingham@mcminnville.org
EMPOWERING YOUTH
Powered by:
MAY 3rd 2015
3
Launched in Houston, Texas in
2007, Lemonade Day has
grown from 2,700 kids in one
city to 202,000 kids in 36 cities
across America and
Canada. With the help of
partners like Google,
Lemonade Day will bring this
entrepreneurial experience
and vision to 1 million kids in
100 cities across America,
sparking entrepreneurship and
empowering youth in a way
that’s never been done to this
scale.
A National Event

4. Contact Us:
Nathan Knottingham
Phone: (503) 472 6196
nknottingham@mcminnville.org
EMPOWERING YOUTH
Powered by:
MAY 3rd 2015
4
Social Media Presents
With 1.5 million people on
various social media
platforms in our area we
make a concentrated
effort to promote the
Lemonade Day program
through smart campaigns.
“Lemonade Day was
AWESOME. Our kids did
excellent. Made enough to
pay back their investors
(mom and dad) and still
made enough to share with
St. Judes, and still have
some to spare.”
- Heather Mathews

5. Contact Us:
Nathan Knottingham
Phone: (503) 472 6196
nknottingham@mcminnville.org
EMPOWERING YOUTH
Powered by:
MAY 3rd 2015
5
Participant Demographic
Children ages 8-11 years old are the largest and
most active demographic.
“The kids had a great
time and there were
many lessons
learned. A few of the
kids have decided to
continue in the
summer. Over all, a
great experience.”
- Krysti Coursey
Demographics of Salem, Oregon, 2014,
our closest Lemonade Day Neighbor

6. Contact Us:
Nathan Knottingham
Phone: (503) 472 6196
nknottingham@mcminnville.org
EMPOWERING YOUTH
Powered by:
MAY 3rd 2015
6
Parent / Mentor Demographic
While Lemonade Day focuses on youth, women between the
ages of 25-44 are the key demographic that engage with the
program and its sponsors.
WOMEN
MEN
Demographics of Salem, Oregon 2014 Facebook advertising

7. Contact Us:
Nathan Knottingham
Phone: (503) 472 6196
nknottingham@mcminnville.org
EMPOWERING YOUTH
Powered by:
Sponsor Benefits
MAY 3rd 2015
7
McMinnvile Sponsorship Opportunities
Logo/tag in radio, print and TV ads
Logo on pop-up banner @ registration events
Logo/tag in press releases
Sponsor Insert included in their city backpacks (insert provided by sponsor)
Opportunity to host lemonade stands @ company site(s)
Company name listed on home page of LD web site
$3,000 $1,500
VIP invitations to kick-off and wrap-up events
Sponsor posting on social media sites
Special invitation on tour bus
Sponsor insert included in their city backpacks (insert provided by sponsor)
Logo on LD Backpacks and materials
Rights to include special offers in email blasts to participants
Main Squeeze Lemon Drop
$500
Seedless
$750
Fresh Squeeze
x3 x2 x1
McMinnville

8. Launch Party - Every Lemonade Day starts with a celebration
Workshops - Help walk mentors through the curriculum
Build Day - Help participants build their lemonade stand
Bag Pick Up Incentive - Offer a prize for picking up materials
Results Incentive - Offer a prize for turning in results
Photo Contest - Offer a prize for best Lemonade Day photo
Rally - Host a final celebration the evening of Lemonade Day
Lemonade Stand of the Year - Award our key participant
Contact Us:
Nathan Knottingham
Phone: (503) 472 6196
nknottingham@mcminnville.org
EMPOWERING YOUTH
Powered by:
MAY 3rd 2015
8
Customizable Experiences
Lemonade Day is a program with many events within it.
You can take advantage of these opportunities to
showcase your company:

9. May 9, 2015
THANK YOU
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