The document provides information about Legalex, an exhibition and conference for the legal profession in the UK. It details what Legalex is, statistics from 2015, the conference schedule, a visitor marketing plan, who should exhibit, and exhibitor packages. Legalex is designed to help legal businesses learn about new technologies and services, and features 100 exhibitors, 100 seminars and workshops, and over 2,000 visitors annually.

1. ACCOUNTANCY
MARKETING TIPS
AND TOOLS
1ST CLASS
CLIENT
SERVICE
INN
SO
SO
INNOVATION
THE BUSINESS BEHIND LAW
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11-12 MAY 2016 | ExCeL LONDON
SUPPORTED
BY
MEDIA
PARTNER

2. What is Legalex?
2015 Vital Statistics
Conference Schedule
Visitor Marketing Plan
Who Should Exhibit?
Package & Cost
Contents
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3. “This event’s brilliant for the industry”
Dave Coplin - Microsoft’s Chief Envisioning Officer
“I want to go back and tell others”
Legalex Visitor
“It’s a great way to access a whole host of
people very quickly in a very interesting space”
Viv Williams CEO 360 Legal Group
“We’ve had so much fun exhibiting at
LegalexShow and we’ve met some fantastic
people over the past 2 days. Exciting times
ahead! #Legalex”
@thelinkappHQ
“Looks like it’s been another fantastic day at @
LegalexShow! Great to see so much positivity
in the legal sector #Legalex”
@LabrumsStAlbans
“The fact that we’re here has enabled us to get
our message across to people we would never
have normally come into contact with.”
UWMAccountants
It’s the largest exhibition and conference of its kind and every aspect is
designed to assist the visitor to run, grow and prepare their legal business
now and in the future. Every supplier and every seminar is designed
to inspire, educate and sell your products to key buyers from the legal
profession.
There are about 11k legal businesses in the UK which generate over
£26bn into the UK economy. It has been estimated that firms will spend
11% of revenue generated on back office functions and systems meaning
nearly £3bn a year is available to suppliers who are in front of key decision
makers. We want to work with you to showcase the latest innovation
and technology available to the profession in such a way that allows
the visitors to easily understand and ultimately to get them to buy your
products and services.
2/3 of our 3,000 visitors work in practice and 1/3 are working in-house or
in the public sector. We are seeing an increasing interest from in-house
legal professionals looking to streamline their workflow and deliver on
KPIs set by the business.
We work with suppliers to maximise your opportunity to generate
incredible ROI’s while also influencing one of the UK’s most prestigious
and historic professions. The legal profession is so rife with change and
having run Accountex (sister show of Legalex) for the last 4 years I can
assure you that we are only just setting out on this journey. All legal
professionals will be reviewing their systems looking to move into the
cloud, generate new revenue streams, win more business and to ensure
they are compliant when doing this.
By joining Legalex you are becoming part of the largest gathering of
professionals who are looking for the next big change and are wanting to
be ahead of the curve.
All seminars attended at Legalex qualifies the visitor to claim CPD points
thanks to our partner CPDUK. If you have an educational seminar then
you should apply to deliver it at Legalex.
Times of great disruption bring
with them great opportunity.
What Is
Legalex?
Put simply, Legalex is
“The Business Behind Law”.
The team at PRYSM Professional and I will work with you to ensure that
when the event arrives you are ready to hit the ground running. Becoming
an exhibitor will give you access to our social media channels, delegate
(prospect) acquisition experts and collective marketing power.
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4. 100EXHIBITORS
100SEMINARS & WORKSHOPS
2235VISITORS
NONE243
201 - 500295
11 - 50487
1001 - 10,00049
1 - 10800
501 - 100058
51 - 200262
10,000+42
54% 26% 20%
VISITOR SPLIT
IN PRACTICE PUBLIC IN HOUSE
NUMBER OF EMPLOYEES
2015 Vital Statistics
Where Are
The Delegates From?
Who Attends Legalex?
Compliance Officers
Paralegals
Barristers
Practice Managers
Senior, Managing & Named Partners
CEO’s
Secretaries
PA’s
Chambers Directors
MD’s
Marketing Directors
IT Directors
SCOTLAND 1%
OVERSEAS 1%
NORTH EAST 2%
NORTH WEST 4%
MIDLANDS 8%
SOUTH EAST 18%
WALES 2%
LONDON 54%
SOUTH & SOUTH
WEST 10%
Every year visitors attend from further and further
afield. As the show grows so does the buzz that
surrounds it. Naturally with the show being
held in London there is a biased towards local
professionals attending the event.
The event is open to all but is aimed at decision makers and proactive forward thinking individuals working
in the legal profession.

5. Keynote Theatre
Boasting a 10ft screen and over 100 seats
the keynote theatre covering a myriad of
topics and subjects.
The Law Society
Theatre
Each year the law society bring some of
the most up to date and relevant topics to
Legalex.
Technology Theatre
One of the hottest topics in the legal
profession right now is technology
and how this can change the way we
work. Cloud and mobile technology are
receiving a lot of attention
Practice
Management Theatre
Designed specifically for key decision
makers, practice managers and
influencers about how they can change
and adapt their business. How to
implement new processes, pricing and
ideology to drive change into their
business
Hot Topics Theatre
Do you have some insight into what
challenges face the profession in the next
couple of years. Present on your are of
expertise and engage with an audience
thirsty for knowledge.
Compliance Theatre
While everything is changing the legal
profession adopting new ways of working
and new systems it is paramount that the
business remains complaint throughout.
Tax Theatre
Tax is always moving and there are
increasing needs for the legal profession
to understand how tax impacts their
clients and day to day work.
Conscious Marketing
Conscious will be offering a plethora
of useful masterclasses to help legal
businesses become better at marketing.
The show has been designed
specifically to give legal
professionals the latest
knowledge, inspiration and
education required to be
ahead of the curve, improve
their businesses and develop
themselves.
2015 boasted 11 content rich
theatres, each with their own
unique focus on the most
relevant and pressing topics
from the legal profession.
The speaker line-up at Legalex
is second-to-none, offering a
wide range of experts, thought
leaders and innovators from
across the globe. The aim of
Legalex is for this enviable
rostrum of speakers to inspire,
educate, provide answers
and to reaffirm the latest
examples of best practice for
our delegates.
Those of our exhibitors who
are known for leading the way
in their field and are fortunate
enough to be given
the opportunity to speak
at Legalex are given the full
support of our marketing team
to promote their seminar. It is
a phenomenal opportunity to
not only influence the industry
but to also attract some of the
most relevant press coverage
that you’re likely to find on the
UK Legal scene.
Conference
Schedule
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8
2
3
4
5
THEATRES
PANEL SESSIONS
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Next year we are introducing some panel
sessions which will take place at the end of
the days. Each of these will comprise of 3
or 4 experts in their respective field being
available to the audience for questions and
discussions on the topics most important to
the profession.
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6. Visitor
Marketing
Plan
We have worked closely with
supporters and Marketing
partners to ensure that Legalex is
the go to event every year for the
profession. Look at our incredible
line up of marketing.
The above is a guide to the marketing carried out on our events and is subject to change and alteration as new partnerships are
formed and evolved.
PARTNERS & SUPPORTERS NETWORK OF
EXHIBITORS
DELEGATE SALES
SOCIAL MEDIA
We know that not all companies
have either the time or the man
power to do everything that they
would like to do with regard to
marketing efforts. Which is why for
the last 2 shows Legalex has offered
to make up to 200 calls on behalf
of exhibitiors who take advantage
of this incredible service. These can
be made to sales leads, existing
clients and the people they would
most like to invite to the show -
with a 75% success rate on calls
this is a powerful route to market.
LEGALEX APP
2015 saw the launch of Legalex’s first App which
is available free on either google play or the app
store.
This is not just a show app but is also packed with
useful tools for use back in the office while also
keeping them updated with everything Legalex.
Exhibitors all work together at our events
to bring along as many visitors as possible.
Invite all your existing clients to the event to
see you and avoid them receiving this free
CPD packed event from a competitor.
Using the reach, prestige, knowledge and influence
that our Partners and Supporters bring to the event
means that all our exhibitors benefits from the
power of their marketing efforts. Tens of thousands
of accounting professionals are contacted via our
Supporters throughout the year and especially in
the build up to the event these include:
360 Legal Group
ARK Group (Part of Wilmington Plc)
Checkaprofessional.com
Conscious Solutions
DX
ILFM
ILSPA
Law Society Gazette
Leeds & Yorkshire Law Society
Microsoft
Modern Law Magazine
SPG
The CPD Certification Service (CPDUK)
Totally Legal
We love being connected with our exhibitors and
visitors alike. We use our extensive professional
network to reach as many visitors to advertise our
exhibitors products, services and presence at the
show. Just include us in your posts using:
@Legalexshow and/or #Legalex
EMAIL
CAMPAIGNS
Still one of the most effective channels at our
disposal is e-mail marketing and we work
closely with supporters, marketing partners
and exhibitors to maximise our market
exposure.
DIRECT MAIL
With so much protection in businesses
monitoring e-mail and website traffic it is
paramount to not forget how we used to do
things and so every year Legalex still prints and
sends tens of thousands of direct mail pieces
promoting the event.
VIDEO
Video is one of the most powerful
marketing tools available to any business
and we encourage all our exhibitors to
produce content for us to share with our
audience on the website and social media
channels.
Our Total Marketing
Reach Is +150,000
Legal Professionals
INDUSTRY SPECIFIC
PRESS
Conveyancing Focus
Claims Magazine
Law Society Gazette
Managing Partner
Modern Law Magazine
Solicitors Journal
NATIONAL
NEWSPAPERS
The Times
The Guardian
The Financial Times
Metro
The Daily Telegraph
The Independent
London Evening
Standard
INDUSTRY PRESS
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7. >> Software & IT
>> Outsource Solutions
>> Recruitment
>> Training & Professional
Development
>> Marketing
>> Compliance
>> Financial and Accountancy
>> Media & Publishers
>> Business Services
>> Lifestyle Products
Who
Should
Exhibit?If you have a product or service aimed at the legal
professional then you need to be part of Legalex.
This is where the discussions are taking place to
shape the profession of tomorrow and its open to
everyone. Engage face - to face with the most pro-
active and forward thinking legal professionals and
show them how you can benefit them and or their
business.
By Exhibiting At
Legalex You Will Be
Able To:
>> Promote and sell your product or
service to the profession.
>> Raise your profile in a
competitive market
>> Collect and categorise high
quality leads and generate sales.
>> Check out what your competitors
are up to.
>> Host educational sessions and
answer queries from potential
customers
>> Present successful case studies
alongside satisfied customers
>> Network with the media, your
customers and other exhibitors
Exhibitors At This
Event Include The
Following Sectors:
But Don’t Take Our Word For It, Here’s
What The Exhibitors Had To Say…
When asked how he felt Legalex 2015 went he simply said “If
Carlsberg did Legal Shows”
- DAN HODGES, CONSCIOUS SOLUTIONS, HEAD OF MARKETING
“A well-attended event with a great mix of seminars covering
invaluable topics. We are glad to have attended and
wholeheartedly recommend it.”
- DPSSOFTWARE
“We thought Legalex 2015 was excellent this year – more
stands, more traffic, a good, busy atmosphere & we had an
extremely hectic two days on the stand with lots of interest.
Perfect! Without doubt it was a most worthwhile investment
for us.”
- JOHN KILMARTIN, HEAD OF MARKETING, HERA INDEMNITY.
Modern Law Magazine were delighted to exhibit at LegalEx
this year, the event provided a great opportunity to network
with those in the industry and meet potential new clients.
- MARTIN SMITH - BDM - MODERN LAW
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8. Package
And
Cost
There are countless marketing benefits directly related to having
a stand at Legalex over and above the obvious powerful benefits
of face to face marketing to over 3000 legal professionals at the
event itself.
Our price of £435* plus VAT a square metre has not changed since
we launched and you can put your business in front of a pre-
qualified audience that have made the effort to attend this event
to search for the latest products, services and strategies to take
their business forward into the 21st century.
Package Includes:
> A Shell Scheme Stand
> A Dedicated Page On Our
Website (With Social Media
Amplification)
> An Entry Into Our Show Guide.
Space Only Stands
Space only stands are just that
and give you a blank canvas to
create something special within
that area.
£415 plus VAT per square metre for
space only
Shell Scheme
Stands
Shell scheme stands are fully
carpeted and walled. Stand
inclusive of fascia name board
and stand number.
£435 plus VAT per square metre for
shell scheme stands
*space only is available from £415 per m2
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>> There are numerous sponsorship
opportunities, all designed to offer you
maximum brand exposure, for instance
branding the official show carrier bags or
sponsoring the network cafe.
>>
>> Anything and everything is open to discussion
and we would welcome the opportunity to
work with you to find a solution to your brand
exposure aims.
>> > Your stand at the show
will give you access to
meet legal professionals
face-to-face. This is your
space to personalise with
your branding to stand
out from the crowd and
use to demonstrate the
power of your product or
service to the visitors.
>> > You will be given your
own page on the website to
promote your products and
seminar slots. Your page can
include up to 500 words,
product image, company
logo, stand number, link to
your website and also links
to your Twitter, LinkedIn and
Facebook profile pages.
>> > You will receive a 75-
word listing including
your contact and website
details in the official event
show guide. It is sent in
hard copy to the 5,000 pre-
registered visitors three
weeks in advance of the
event and also emailed
digitally to over 200,000
legal proffesionals via our
supporters, partnersand
exhibitors.
>> > We have a dedicated
member of staff for our
social media channels,
who will work with
you to promote your
product or service to
our followers through
Facebook and Twitter.
Stand Website Show Guide Social Media
Legalex Sponsorship
Opportunities
INCLUDED IN THE PACKAGE FOR EVERY STAND
“Convey your message with clarity and stand
out from your competition”

9. Legalex is brought to you by Prysm Professional Limited, a company
registered in the United Kingdom, with registered number 07468833 and
with its registered office at Suite 6C Whitefriars, Bristol, BS1 2NT.
To enquire about exhibiting or sponsorship
opportunities, please call Tom King
- Event Director on 01179 902005 or email
tom.king@prysmgroup.co.uk
If you sell products or
services to the Legal
profession, you cannot
afford to miss Legalex.