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I N T R O D U C T I O N T O
E N T R E P R E N E U R S H I P
L E C T U R E 1 .
M I C H A E L J U A N - J A K A R TA S M A R T C I T Y
D E F I N I T I O N ( S )
• Sanusi (1994), Entrepreneurship can be defined as the value
which applied on the behaviour which create resources,
driving force, goals, tactics, tips, processes,and result.
• Prawiro (1997), Entrepreneurship is the value which is needed
to create and develop a business.
• Zimmer (1996), Entrepreneurship is the application process of
creativity and innovation to solve problems and finding
opportunities to improve the business lifes.



(Rusdiana, 2018, p.45)
K E P U T U S A N M E N T E R I K O P E R A S I D A N P E M B I N A A N
P E N G U S A H A K E C I L N O M O R 9 6 1 / K E P / M / X I / 1 9 9 5
“ Entrepreneurship defined as the enthusiasm,
attitude, behavior and ability of a person to handle
a business or an activity which aim is to search,
create, and apply new ways of technology,
working, and products which increase internal
efficiency to provide better service and obtain
large amount of profit. “
In addition,
The term Entrepreneur refer to the person who did
their own business with all abilities that they have
(Munawaroh, Rimiyati, and Fajarwati, 2016, p.6)
P U R P O S E O F E N T R E P R E N E U R S H I P
• 1) Increase high quality entrepreneur,
• 2) Realizing the ability and stability of entrepreneurs in
develop the people’s welfare,
• 3) Civilize the spirit, attitude, behavior, and entrepreneurship
ability on the capable, reliable, and superior community, and
• 4) Grow a strong entrepreneurship awareness and
orientation to the community 



(Munawaroh, Rimiyati, and Fajarwati, 2016, p.6)
B E N E F I T S O F E N T R E P R E N E U R S H I P
•Opportunity to done self-determination.
•Opportunity to create change
•Opportunity to achieve a maximize potential
•Opportunity to gain profits.
•Opportunity to play an active role in the community and get
recognition for their efforts.
•Opportunity to done things which is liked by the
entrepreneur.



(Munawaroh, Rimiyati, and Fajarwati, 2016, p.6-7 quoted Zimmer, et al., 2008)
(Antara Sultra, 2018) (merdeka.com, n.d.)
S T O R I E S A B O U T E N T R E P R E N E U R
M I N I S T E R O F F I S H E R I E S I N
I N D O N E S I A ; O W N E R O F
P T. A S I P U D J I A S T U T I
AV I AT I O N
C A N A D I A N I N F O R M AT I O N
T E C H N O L O G Y F I G U R E ,
F O U N D E R O F R I M
S M A L L B U S I N E S S I N I N D O N E S I A
• Different types of SMEs in Indonesia (Merina, 2016) :
Livelihood Activities, Micro Enterprise, Small Dynamic
Enterprise, and Fast Moving Enterprise
E X A M P L E S
• Usaha Dagang Bandar Mirna (Merina, 2017) - 

Exporting Groupers ( Ikan Kerapu )
• Pempek Candy (Suryadhi, 2016) -

Success, pastly create SMEs only.
R E F E R E N C E S
Academic
Stokes, D., Wilson, N. and Mador, M. (2010). Entrepreneurship. Hampshire, UK: South-Western/Cengage Learning EMEA.
(https://books.google.co.id/books?id=5Rrvr37Rlk4C&printsec=frontcover#v=onepage&q&f=false)
Munawaroh, M., Rimiyati, H. and Fajarwati, F. (2016). Kewirausahaan untuk Program Strata 1. [ebook] Yogyakarta: Percetakan Muhamammadiyah "Gramasurya."
Available at: http://repository.umy.ac.id/bitstream/handle/123456789/3495/KEWIRAUSAHAAN.pdf?sequence=1 [Accessed 6 Nov. 2018].
Rusdiana, D. (2018). Kewirausahaan Teori dan Praktik. 2nd ed. [ebook] Bandung: CV Pustaka Setia. Available at: http://digilib.uinsgd.ac.id/8783/1/Buku
%20Kewirausahaan%20Teori%20dan%20Praktek.pdf [Accessed 6 Nov. 2018].
Non Academic
Tribunnews.com. (2018). Kisah Perjalanan Hidup Susi Pudjiastuti, Pernah Jualan Perhiasan Demi Modal Usaha - Tribunnews.com. [online] Available at: http://
www.tribunnews.com/nasional/2018/07/15/kisah-perjalanan-hidup-susi-pudjiastuti-pernah-jualan-perhiasan-demi-modal-usaha [Accessed 17 Oct. 2018].
Antara Sultra. (2018). Perjalanan Menteri Susi Pudjiastuti raih ijazah SMA [online] Available at: https://sultra.antaranews.com/nasional/berita/726602/perjalanan-menteri-
susi-pudjiastuti-raih-ijazah-sma?utm_source=antaranews&utm_medium=nasional&utm_campaign=antaranews [Accessed 17 Oct. 2018].
Merina, N. (2017). 10 UKM Indonesia yang Sudah Tembus Pasar Global. [online] GOUkm.id. Available at: http://goukm.id/10-ukm-indonesia-tembus-pasar-global/
[Accessed 18 Oct. 2018].
Pempek Kita. (n.d.). Apa itu pempek ?. [online] Available at: http://www.pempekkita.com/apa-itu-pempek/ [Accessed 18 Oct. 2018].
Viva. (2018). Profil Susi Pudjiastuti - VIVA. [online] Available at: https://www.viva.co.id/siapa/read/77-susi-pudjiastuti [Accessed 17 Oct. 2018].
merdeka.com. (n.d.). Profil - Mike Lazaridis - merdeka.com. [online] Available at: https://www.merdeka.com/mike-lazaridis/profil/ [Accessed 17 Oct. 2018].
Ayuwuragil, K. (2018). Kemenkop UKM: 3,79 Juta UMKM Sudah Go Online. [online] CNN Indonesia. Available at: https://www.cnnindonesia.com/ekonomi/
20171115161037-78-255819/kemenkop-ukm-379-juta-umkm-sudah-go-online [Accessed 18 Oct. 2018].
Merina, N. (2016). Apa Itu UKM & UMKM ? perbedaannya dan definisi UKM, UMKM & Startup. [online] GoUKM.id. Available at: http://goukm.id/apa-itu-ukm-umkm-
startup/ [Accessed 18 Oct. 2018].
Suryadhi, A. (2016). Cerita Pempek Candy: Berawal dari Gerobak Kini Ekspansi Online. [online] detikinet. Available at: https://inet.detik.com/telecommunication/
d-3194916/cerita-pempek-candy-berawal-dari-gerobak-kini-ekspansi-online [Accessed 18 Oct. 2018].

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Lecture 1. Introduction to Entrepreneurship

  • 1. I N T R O D U C T I O N T O E N T R E P R E N E U R S H I P L E C T U R E 1 . M I C H A E L J U A N - J A K A R TA S M A R T C I T Y
  • 2. D E F I N I T I O N ( S ) • Sanusi (1994), Entrepreneurship can be defined as the value which applied on the behaviour which create resources, driving force, goals, tactics, tips, processes,and result. • Prawiro (1997), Entrepreneurship is the value which is needed to create and develop a business. • Zimmer (1996), Entrepreneurship is the application process of creativity and innovation to solve problems and finding opportunities to improve the business lifes.
 
 (Rusdiana, 2018, p.45)
  • 3. K E P U T U S A N M E N T E R I K O P E R A S I D A N P E M B I N A A N P E N G U S A H A K E C I L N O M O R 9 6 1 / K E P / M / X I / 1 9 9 5 “ Entrepreneurship defined as the enthusiasm, attitude, behavior and ability of a person to handle a business or an activity which aim is to search, create, and apply new ways of technology, working, and products which increase internal efficiency to provide better service and obtain large amount of profit. “ In addition, The term Entrepreneur refer to the person who did their own business with all abilities that they have (Munawaroh, Rimiyati, and Fajarwati, 2016, p.6)
  • 4. P U R P O S E O F E N T R E P R E N E U R S H I P • 1) Increase high quality entrepreneur, • 2) Realizing the ability and stability of entrepreneurs in develop the people’s welfare, • 3) Civilize the spirit, attitude, behavior, and entrepreneurship ability on the capable, reliable, and superior community, and • 4) Grow a strong entrepreneurship awareness and orientation to the community 
 
 (Munawaroh, Rimiyati, and Fajarwati, 2016, p.6)
  • 5. B E N E F I T S O F E N T R E P R E N E U R S H I P •Opportunity to done self-determination. •Opportunity to create change •Opportunity to achieve a maximize potential •Opportunity to gain profits. •Opportunity to play an active role in the community and get recognition for their efforts. •Opportunity to done things which is liked by the entrepreneur.
 
 (Munawaroh, Rimiyati, and Fajarwati, 2016, p.6-7 quoted Zimmer, et al., 2008)
  • 6. (Antara Sultra, 2018) (merdeka.com, n.d.) S T O R I E S A B O U T E N T R E P R E N E U R M I N I S T E R O F F I S H E R I E S I N I N D O N E S I A ; O W N E R O F P T. A S I P U D J I A S T U T I AV I AT I O N C A N A D I A N I N F O R M AT I O N T E C H N O L O G Y F I G U R E , F O U N D E R O F R I M
  • 7. S M A L L B U S I N E S S I N I N D O N E S I A • Different types of SMEs in Indonesia (Merina, 2016) : Livelihood Activities, Micro Enterprise, Small Dynamic Enterprise, and Fast Moving Enterprise
  • 8. E X A M P L E S • Usaha Dagang Bandar Mirna (Merina, 2017) - 
 Exporting Groupers ( Ikan Kerapu ) • Pempek Candy (Suryadhi, 2016) -
 Success, pastly create SMEs only.
  • 9. R E F E R E N C E S Academic Stokes, D., Wilson, N. and Mador, M. (2010). Entrepreneurship. Hampshire, UK: South-Western/Cengage Learning EMEA. (https://books.google.co.id/books?id=5Rrvr37Rlk4C&printsec=frontcover#v=onepage&q&f=false) Munawaroh, M., Rimiyati, H. and Fajarwati, F. (2016). Kewirausahaan untuk Program Strata 1. [ebook] Yogyakarta: Percetakan Muhamammadiyah "Gramasurya." Available at: http://repository.umy.ac.id/bitstream/handle/123456789/3495/KEWIRAUSAHAAN.pdf?sequence=1 [Accessed 6 Nov. 2018]. Rusdiana, D. (2018). Kewirausahaan Teori dan Praktik. 2nd ed. [ebook] Bandung: CV Pustaka Setia. Available at: http://digilib.uinsgd.ac.id/8783/1/Buku %20Kewirausahaan%20Teori%20dan%20Praktek.pdf [Accessed 6 Nov. 2018]. Non Academic Tribunnews.com. (2018). Kisah Perjalanan Hidup Susi Pudjiastuti, Pernah Jualan Perhiasan Demi Modal Usaha - Tribunnews.com. [online] Available at: http:// www.tribunnews.com/nasional/2018/07/15/kisah-perjalanan-hidup-susi-pudjiastuti-pernah-jualan-perhiasan-demi-modal-usaha [Accessed 17 Oct. 2018]. Antara Sultra. (2018). Perjalanan Menteri Susi Pudjiastuti raih ijazah SMA [online] Available at: https://sultra.antaranews.com/nasional/berita/726602/perjalanan-menteri- susi-pudjiastuti-raih-ijazah-sma?utm_source=antaranews&utm_medium=nasional&utm_campaign=antaranews [Accessed 17 Oct. 2018]. Merina, N. (2017). 10 UKM Indonesia yang Sudah Tembus Pasar Global. [online] GOUkm.id. Available at: http://goukm.id/10-ukm-indonesia-tembus-pasar-global/ [Accessed 18 Oct. 2018]. Pempek Kita. (n.d.). Apa itu pempek ?. [online] Available at: http://www.pempekkita.com/apa-itu-pempek/ [Accessed 18 Oct. 2018]. Viva. (2018). Profil Susi Pudjiastuti - VIVA. [online] Available at: https://www.viva.co.id/siapa/read/77-susi-pudjiastuti [Accessed 17 Oct. 2018]. merdeka.com. (n.d.). Profil - Mike Lazaridis - merdeka.com. [online] Available at: https://www.merdeka.com/mike-lazaridis/profil/ [Accessed 17 Oct. 2018]. Ayuwuragil, K. (2018). Kemenkop UKM: 3,79 Juta UMKM Sudah Go Online. [online] CNN Indonesia. Available at: https://www.cnnindonesia.com/ekonomi/ 20171115161037-78-255819/kemenkop-ukm-379-juta-umkm-sudah-go-online [Accessed 18 Oct. 2018]. Merina, N. (2016). Apa Itu UKM & UMKM ? perbedaannya dan definisi UKM, UMKM & Startup. [online] GoUKM.id. Available at: http://goukm.id/apa-itu-ukm-umkm- startup/ [Accessed 18 Oct. 2018]. Suryadhi, A. (2016). Cerita Pempek Candy: Berawal dari Gerobak Kini Ekspansi Online. [online] detikinet. Available at: https://inet.detik.com/telecommunication/ d-3194916/cerita-pempek-candy-berawal-dari-gerobak-kini-ekspansi-online [Accessed 18 Oct. 2018].