SMM is crucial for businesses as it increases brand awareness, enhances customer engagement, enables targeted advertising, provides cost-effectiveness, offers real-time feedback, drives website traffic, fosters competitive advantage, and provides valuable insights.

1. SOCIAL MEDIA
MARKETING
TRAINING COURSE
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2. Topics :
● Introduction of SMM
● Importance of SMM in Today’s World
● Social Media Platforms
● Advantages & Disadvantages
● Strategy Creation
● Advertising and Influencers Marketing
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3. INTRODUCTION OF SMM
Social media marketing utilizes social media
platforms to connect with your audience to build
your brand, increase sales, and drive website traffic.
It involves publishing great content, listening to and
engaging your followers, running social media
advertisements, and analyzing results to refine your
strategy.
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4. Importance of SMM in Today’s World
The importance of Social Media Marketing (SMM) in today's
world cannot be overstated. Here's why:
Audience Reach: Social media platforms have billions of active
users worldwide, providing businesses with unparalleled
access to potential customers.
Brand Awareness: SMM allows businesses to increase their
brand visibility and reach a wider audience through engaging
content and interactions.
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5. Customer Engagement: Social media provides a direct
channel for businesses to engage with their audience,
build relationships, and address customer inquiries or
concerns in real-time.
Targeted Advertising: SMM platforms offer advanced
targeting options, allowing businesses to reach specific
demographics, interests, and behaviors with their
advertising campaigns.
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6. Social Media Platforms
● Facebook : 2B Monthly Active User
● Instagram : 1B Monthly Active User
● X : 300M Monthly Active User
● LinkedIn : 700M+ Members
● Youtube : 2B Logged-in Monthly User
● Pinterest : 400M+ Monthly Active User
● Snapchat : 200M Monthly Active User
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7. Advantages of SMM
1. Increased brand awareness
2. Enhanced customer engagement
3. Targeted advertising
4. Cost-effectiveness
5. Real-time feedback
6. Increased website traffic
7. Competitive advantage
8. Valuable insights
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8. Disadvantages of SMM
1. Time Consuming
2. Negative feedback
3. Over-dependence
4. Algorithm Changes
5. Platform Limitations
6. Privacy Concerns
7. Competition
8. Return on Investment (ROI) Uncertainty
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9. Strategy Creation
Strategy creation in Social Media Marketing (SMM)
involves setting clear goals, understanding the target
audience, selecting appropriate platforms, planning
engaging content, scheduling posts, engaging with the
audience, utilizing advertising, measuring performance,
and optimizing strategies for success.
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10. Advertising
Social media advertising involves paid promotions on
platforms like Facebook, Instagram, Twitter, LinkedIn, and
others. It allows businesses to target specific demographics,
interests, and behaviors with their ads, ensuring that they reach
the right audience. Social media ads come in various formats,
including sponsored posts, carousel ads, video ads, and Stories
ads.
Advertising on social media enables businesses to increase
brand awareness, drive website traffic, generate leads, and
boost sales through targeted campaigns.
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11. Influencer Marketing
Influencer marketing involves collaborating with individuals
who have a significant following and influence on social
media platforms. Influencers can help businesses reach
their target audience authentically and endorse products or
services through sponsored content, reviews, or
recommendations.
Influencers come in various categories, such as celebrities,
macro-influencers, micro-influencers, and nano-influencers,
based on their follower count and niche.
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12. THANK YOU
FOR YOUR APPRECIATION
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