This document describes a lean startup method called "Mouse Trap" for getting user feedback on a product or prototype. It involves setting up two rooms - one for moderating and one for users to experience the product. Users provide feedback anonymously on post-it notes in different colors to indicate issues, likes, feature requests and solutions. The whole team observes to learn about the user experience and identify ways to improve the product.
How to re-frame business problems to customer-centric opportunity spaces that drive value. Design thinking is your shortcut to customer empathy. A good understanding on how this method could help you identify real customer problems and unmet needs is essential. Moreover we will share techniques and tools that you can implement directly after this crash course. Start inventing the future.
Codebase orienteering, how to gain confidence with an unknown codebaseMauro Murru (brainrepo)
ecoming familiar with a codebase could be overwhelming, and its effectiveness is often one of the key differences between a senior and a junior developer. Is there a strategic way to do it? To answer this question, we have to touch on psychological topics like the fear of the unknown, the unknowns mapping and the cognitive load theory. With this broader frame in mind, we will convert some "code search techniques" or "git exploring tricks" into bricks of a more systematic approach.
Intuition & Use-Cases of Embeddings in NLP & beyondC4Media
Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/2LZgiKO.
Jay Alammar talks about the concept of word embeddings, how they're created, and looks at examples of how these concepts can be carried over to solve problems like content discovery and search ranking in marketplaces and media-consumption services (e.g. movie/music recommendations). Filmed at qconlondon.com.
Jay Alammar is VC and ML Explainer at STVcapital. He has helped tens of thousands of people wrap their heads around complex ML topics. He harnesses a visual, highly-intuitive presentation style to communicate concepts ranging from the most basic intros to data analysis, interactive intros to neural networks, to dissections of state-of-the-art models in Natural Language Processing.
How to Offend and Insult People in Your Open Source CommunitiesGina Likins
The tone and tenor of conversations in a community is a large part of whether a community succeeds, yet that’s often a hard concept to model and understand. Using a humorous approach, I’ll demonstrate behaviors that create a hostile community (and by contrast, those that create a welcoming community).
We’ll look at the “Defcon Insult Scale for Conversations” (the DIScon level), from mildly insulting to abusive, and at key signifiers of each level.
This talk can be viewed online at http://youtu.be/r7g2ukRfvxk?t=3h25m
Design Bounties: Adventures in Recruiting New Free Software NinjasMáirín Duffy
Keynote given at Software Freedom Day Boston in 2012. Talks about how the Fedora Design team came up with a process to recruit new designers to their team. Outlines a specific method of doing this.
How to re-frame business problems to customer-centric opportunity spaces that drive value. Design thinking is your shortcut to customer empathy. A good understanding on how this method could help you identify real customer problems and unmet needs is essential. Moreover we will share techniques and tools that you can implement directly after this crash course. Start inventing the future.
Codebase orienteering, how to gain confidence with an unknown codebaseMauro Murru (brainrepo)
ecoming familiar with a codebase could be overwhelming, and its effectiveness is often one of the key differences between a senior and a junior developer. Is there a strategic way to do it? To answer this question, we have to touch on psychological topics like the fear of the unknown, the unknowns mapping and the cognitive load theory. With this broader frame in mind, we will convert some "code search techniques" or "git exploring tricks" into bricks of a more systematic approach.
Intuition & Use-Cases of Embeddings in NLP & beyondC4Media
Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/2LZgiKO.
Jay Alammar talks about the concept of word embeddings, how they're created, and looks at examples of how these concepts can be carried over to solve problems like content discovery and search ranking in marketplaces and media-consumption services (e.g. movie/music recommendations). Filmed at qconlondon.com.
Jay Alammar is VC and ML Explainer at STVcapital. He has helped tens of thousands of people wrap their heads around complex ML topics. He harnesses a visual, highly-intuitive presentation style to communicate concepts ranging from the most basic intros to data analysis, interactive intros to neural networks, to dissections of state-of-the-art models in Natural Language Processing.
How to Offend and Insult People in Your Open Source CommunitiesGina Likins
The tone and tenor of conversations in a community is a large part of whether a community succeeds, yet that’s often a hard concept to model and understand. Using a humorous approach, I’ll demonstrate behaviors that create a hostile community (and by contrast, those that create a welcoming community).
We’ll look at the “Defcon Insult Scale for Conversations” (the DIScon level), from mildly insulting to abusive, and at key signifiers of each level.
This talk can be viewed online at http://youtu.be/r7g2ukRfvxk?t=3h25m
Design Bounties: Adventures in Recruiting New Free Software NinjasMáirín Duffy
Keynote given at Software Freedom Day Boston in 2012. Talks about how the Fedora Design team came up with a process to recruit new designers to their team. Outlines a specific method of doing this.
Session slides from Future Insights Live, Vegas 2015:
https://futureinsightslive.com/las-vegas-2015/
You might know the proverb: 'the shoemaker's children go barefoot'. One often neglects those closest to oneself. We, as designers, have some amazing tools and skills, so why is it that we rarely use these skills beyond client work? Why don't we use them to help us in our own work processes, to become better designers; better executors; better collaborators? In this talk, Chen talks about how we can apply our design thinking to solve the problems of our most important clients: ourselves!
Tukang Atap Baja Ringan Melayani Pemasangan Rangka Baja Ringan, Pasang Baja Ringan, Jasa Pemasangan Rangka Baja Ringan MURAH, jasa pasang baja ringan, Aplikator Baja Ringan daerah bogor dan sekitarnya menggunakan Genteng metal berpasir, atap sepandek, atap gogreen.
Kami Salah satu Aplikator Baja Ringan untuk wilayah JABODETABEK melayani pemasangan Rangka Baja Ringan paket dengan atapnya. Harga Mulai Rp.260.000,-/m.
Jika anda ingin mengganti rangka atap rumah anda yang terbuat dari kayu, silahkan hubungi kami, atau jika anda ingin membuat rumah baru menggunakan baja ringan silahkan hubungi kami, atau jika anda ingin membuat kanopi rumah menggunakan baja ringan silahkan hubungi kami.
PT. Rafli Natama
Adress Office : JL.Dr Sumarno No.19 Penggilingan Jakarta
087887330287 atau 081313462267 Call/SMS.
Atau Kunjungi:
www.raflinatama.co.id
Second day of the week two of lectures at Aalto University School of Economics’ ITP summer programme’s Strategy and Experience. https://itp.hse.fi/
Contents: Interaction design, designing for flow, prototyping
Interaction Design for fast-paced StartupsGreg Hochmuth
Talk given at Web 2.0 Expo Berlin: Twice the Speed and Half the Cost - Basics of Interaction Design for Fast-Paced Startups, by Gregor Hochmuth (www.dotgrex.com)
UX 101: The secrets of good (web & mobile) designMary Lan
User experience design is about more than just being pretty. In this presentation, I talk about form and function and provide quick tips for evaluating your own designs and products.
45-60 minute workshop given at LibrePlanet 2010 on getting started with Gimp and Inkscape to create bitmap and vector artwork. Also covers licensing and attribution of sourced images.
Using Design Thinking to Develop Visitor-Centered ExperiencesWest Muse
Presenters:
Dana Mitroff Silvers, Principal and Founder, Designing Insights
Liz McDermott, Managing Editor, Web & Communications, Getty Research Institute
Design thinking is a human-centered process for problem solving and innovation. In this workshop, participants were introduced to design thinking through a hands-on, highly interactive experience. Attendees learned how to apply selected tools and methods of the design thinking framework to museums, including empathy interviewing, problem definition, rapid prototyping, and user testing.
Learning Solutions 2011 #LS2011 presentation on Learner Experience Design. Address what instructional design can learn from Ux (User Experience Design).
This presentation gives a brief overview of user experience design and important principles of user-friendly design. Meant for those just starting in the UX space or looking to improve their knowledge!
Topics covered include:
What is user experience?
Different research techniques: when to do what type of research, how to formulate strong questions
Creating a persona
Problem statements
And more!
Read the presenter's notes to get the full experience.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Session slides from Future Insights Live, Vegas 2015:
https://futureinsightslive.com/las-vegas-2015/
You might know the proverb: 'the shoemaker's children go barefoot'. One often neglects those closest to oneself. We, as designers, have some amazing tools and skills, so why is it that we rarely use these skills beyond client work? Why don't we use them to help us in our own work processes, to become better designers; better executors; better collaborators? In this talk, Chen talks about how we can apply our design thinking to solve the problems of our most important clients: ourselves!
Tukang Atap Baja Ringan Melayani Pemasangan Rangka Baja Ringan, Pasang Baja Ringan, Jasa Pemasangan Rangka Baja Ringan MURAH, jasa pasang baja ringan, Aplikator Baja Ringan daerah bogor dan sekitarnya menggunakan Genteng metal berpasir, atap sepandek, atap gogreen.
Kami Salah satu Aplikator Baja Ringan untuk wilayah JABODETABEK melayani pemasangan Rangka Baja Ringan paket dengan atapnya. Harga Mulai Rp.260.000,-/m.
Jika anda ingin mengganti rangka atap rumah anda yang terbuat dari kayu, silahkan hubungi kami, atau jika anda ingin membuat rumah baru menggunakan baja ringan silahkan hubungi kami, atau jika anda ingin membuat kanopi rumah menggunakan baja ringan silahkan hubungi kami.
PT. Rafli Natama
Adress Office : JL.Dr Sumarno No.19 Penggilingan Jakarta
087887330287 atau 081313462267 Call/SMS.
Atau Kunjungi:
www.raflinatama.co.id
Second day of the week two of lectures at Aalto University School of Economics’ ITP summer programme’s Strategy and Experience. https://itp.hse.fi/
Contents: Interaction design, designing for flow, prototyping
Interaction Design for fast-paced StartupsGreg Hochmuth
Talk given at Web 2.0 Expo Berlin: Twice the Speed and Half the Cost - Basics of Interaction Design for Fast-Paced Startups, by Gregor Hochmuth (www.dotgrex.com)
UX 101: The secrets of good (web & mobile) designMary Lan
User experience design is about more than just being pretty. In this presentation, I talk about form and function and provide quick tips for evaluating your own designs and products.
45-60 minute workshop given at LibrePlanet 2010 on getting started with Gimp and Inkscape to create bitmap and vector artwork. Also covers licensing and attribution of sourced images.
Using Design Thinking to Develop Visitor-Centered ExperiencesWest Muse
Presenters:
Dana Mitroff Silvers, Principal and Founder, Designing Insights
Liz McDermott, Managing Editor, Web & Communications, Getty Research Institute
Design thinking is a human-centered process for problem solving and innovation. In this workshop, participants were introduced to design thinking through a hands-on, highly interactive experience. Attendees learned how to apply selected tools and methods of the design thinking framework to museums, including empathy interviewing, problem definition, rapid prototyping, and user testing.
Learning Solutions 2011 #LS2011 presentation on Learner Experience Design. Address what instructional design can learn from Ux (User Experience Design).
This presentation gives a brief overview of user experience design and important principles of user-friendly design. Meant for those just starting in the UX space or looking to improve their knowledge!
Topics covered include:
What is user experience?
Different research techniques: when to do what type of research, how to formulate strong questions
Creating a persona
Problem statements
And more!
Read the presenter's notes to get the full experience.
Similar to Lean Usability Testing: Don't forget the humans (19)
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
4. ingredients:
two rooms
one wifi network
two computers
some cheap or free software
five participants
your whole team
your product or prototype
five colours of mini post it notes
blu-tack
your eyes & your ears
your brain & your heart
5. Room 1
Cool Bits of Software
MTP/ MVP
Moderator
“Participant” (aka Customer) (you)
9. Add
“Ic a n’t fin d a n im at io n key:
the bu y t o i m p ro ve
b u t t o n” v is i bi li t y
ISSUE LIKE
“ I li k e h o w FEATURE IDEA/
it p re dic t s C o nf us e d REQUEST SOLUTION
w h at I t y p e” b y se c t io n
labe l
17. User 1 User 2 User 3 User 4 User 5
FEATURE IDEA/
ISSUE LIKE REQUEST SOLUTION
18. “Ic a n’t fin d Add
the bu y a n im at io n
b u t t o n” t o i m p ro ve
v is i bi li t y
“ I li k e h o w
it p re dic t s Co n f us e d by
w h at I t y p e” se c t io n l a be l
Editor's Notes
First I want to talk about a few of things that people in the UX field have learned over the years that can help those practising a lean startup approach\n\nThen I’m going to show you a method you can use to get really rich insights into customer behaviour in less than a day and a half and for less than 500 quid. (Or euros).\n
There’s a lot of crossover between Lean Startup and User Centred Design. \n\nOne of the differences that’s always struck me is that Lean Startup places more emphasis on gathering metrics through things like Google Analytics, Website Optimiser, Optimizely, Performable and so on. This is something that many people in the UX world could really do with learning about. \n\nAnd startups love these kinds tools - because they’re cheap (often free) and because they seem to give good solid hard data. Or at least, that’s what it feels like.\n\n
There are literally hundreds of tools out there now that can tell you something about what users did. With stuff like Website Optimiser, Wufoo, SurveyGizmo, Crazy Egg, Clicktale, Chalkmark it feels like you have a lot to work with.\n\nAnd it’s hard to argue against this - the numbers don’t lie, right? Either people clicked on the button or they didn’t, right? Surely that’s all we need to know? \n\nWell, yes, and no. It’s true, you can find out a lot from these tools, and I use them all the time.\n\nBut many times you’re looking at a heatmap or a mouse trail or a conversion funnel that shows me exactly *what* a user did, but you’re still left wondering... WHY?\n\nIt feels a bit like being an archeologist - you’re sifting through these digital artefacts that represent the activities of some long lost user and you’re trying to understand their significance. Why does everybody miss that button? Why aren’t they filling in the form right? What is it about this page that makes everyone drop out?\n\nBasically - what were they thinking? \n\nAnd that’s the big question that will help you to steer your product to success. And sadly - the stats just won’t get you there. \n\nBecause behind every click, every mouse move, every heatmap is a hand, and attached to that hand is a human, and if you don’t understand that human, you won’t make great products. \n\nThis is what Steve Blank means when he says you need to “get out of the building”. Metrics aren’t getting you out of the building. They can become a trap that keeps you at one remove from your customers. What Steve means is: meet your customers, listen to them, watch them. \n\nBest of all - watch them using your product. \n\nNow, in the past, this meant spending a few weeks and a fair amount of cash on planning and running some formal user testing. This could be several weeks and several thousand pounds. \n\nAnd honestly, that’s often time and money well spent - because there’s nothing like seeing the grimaces, sighs, the frustration and curses of people who are simply unable to understand your product. It really forces you to confront the reality inside the minds of your customers - and apart from anything else, it gives you fantastic ideas and real empathy with these people. That should be your secret weapon - not tech, not ideas, but knowing your customers better than the competition does.\n\nAnd for this reason, regular face-to-face customer research is something you should be doing at least twice a month as a matter of course - not just during customer discovery phase, but forever. \n\nAnd before you freak out about the cost - you’re about to see how to do it for under 500 quid and less than a day and a half per round.\n
\n
So you’ve got two rooms. This room is the Testing Room. \n\nYou’ve got a computer in each room, both connected to the same wifi network. \n\nIt helps if both are Macs. \n\nYou’ll be recording what happens on the screen of the computer here, using some cool software called Silverback, which is made by the guys at Clearleft. It’s really simple, and it’ll cost you just 60 bucks, which is a steal.\n\nThe people in the other room will also be watching and for this you’ll be streaming what happens here through to their computer using two neat little bits of software. One is called Soundfly by Abyssoft and the other is called LineIn, by Rogue Amoeba. Both are great little apps which are free, but if you use them, do the decent thing and donate to the guys that wrote them, because they’re both really neat, and they’re starving startups, just like you. \n\nAlso on this computer is your product or prototype. \n\nNow, this could be your Minimum Viable Product, but I suggest you think about this type of testing even before you get to that point. So you might want to think about something even more stripped down - something that has no real functionality, but just represents the interactions that a customer might have with your product. You can call it a “Minimum Testable Prototype”. It’s basically a clickable mockup and you can make it in Keynote or Powerpoint.\n\nNow, we don’t have time to tell you how to write a test plan and how to run a session, so buy yourself a great book by Steve Krug called Rocket Surgery Made Easy. Best 12 quid you’ll spend. \n\nBut you do need to know a bit about finding participants. You should have already thought about your customers and who they are. So now you just need to find some of them and get them to come and test with you. You can do this via friends and family, which will cost you nothing in recruitment fees, but it can take time. So often your best bet is a specialist agency. They’ll take a profile from you and charge you between 30 and 50 quid per person to find the people. It’ll save you time, but do take care to brief them properly or you might get people who aren’t quite what you need.\n\nAlso in the room is you. You will guide the participant through the tasks.\nSo that’s the Testing Room.\n
The second room is the Viewing Room. \n\nThe rest of your team is here. All of them. \n\nThis method works if you stick to rules, and one of the rules is “Everyone participates”. You’ll see why later.\n\nOn the walls of this room you’re going to stick up printouts of each screen involved in each journey you are testing. Print them out as big as you can and stick them onto sheets that are bigger so you can leave a few inches of margin around them.\n\nIt should look like this.\n
\nNow you set up the computer so you can see and hear what’s happening in the Testing Room. You might want some external speakers and a bigger screen (even a projector) if there are more than about 3 of you. \n\nYou are all going to be watching what is happening, and making notes.\n\nHere’s the second rule: When testing is happening, the room is silent. This is learning time. There’s time to discuss what you see later - if you talk now you’ll miss something.\n
You’ll be making notes on mini Post Its, and you’ll be using a different colour for each participant. You’ll see why in a minute.\n\nIn this example, we’ll be using yellow notes for the first participant.\n\n\n\n
When you make notes, you want to capture just one thing on each Post It you use. \n \nDon’t write down everything - choose things that seem relevant or useful. \n\nWrite down good things and bad things, and capture any ideas you have while watching and any suggestions, frustrations or needs that the participants mention.\n\nIf it’s a quote, write quotation marks.\n\nEach time you write a note, stick it onto the page it relates to, close to the area it concerns. If it’s about the whole page, stick it on the border.\n
At the end of the first session, the wall should look something like this. (But with more notes)\n\nYou’ll now spend about 15 minutes doing a quick wrap up of what you all saw. Review the post it notes, make sure all are legible and if there are duplicates, remove all the extras.\n\nThis is just a quick chat. You’ll have a full discussion at the end of the day.\n\n
Here’s what it might look like after the duplicates are removed.\n\nWhen the second participant arrives for their session, the discussion stops, your moderator pops back into the Testing Room, and you ditch the yellow Post It notes in favour of Orange\n
And after that session, you repeat your quick discussion, de-duplicate the post its and move to a new colour.\n\nAnd of course, as the days goes on, it starts to build up like this.\n
\n
\n
After the final session, you’ll have walls that look a bit like these. \n\nYou’ll notice that some areas have lots of different colours - this means it generated a lot of feedback from many different users (could be good, could be bad). \n\nOther areas have a lot of post its of just one colour. This indicates that only one particular user had problems with that area. \n\nThese two different facts can give you a quick start on where to focus your attention. I don’t have time to talk you through how you might manage this discussion, but I’m happy to chat about it afterwards.\n\nBut the main this is to make sure that when you leave the room that evening, you have some clear, actionable decisions about where you will focus your efforts in the coming days.\n\nYour whole team will have been involved in absorbing what your customers think and feel. Your whole team is engaged in collecting nuggets of data that will help them decide where to go next. \n\nAs I said before, this kind of engagement - backed up with a solid metrics - helps build a culture of customer centred thinking in your startup. I recommend it!\n\nAnd that’s it. \n\n\n