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The customer is willing to buy from ME! 
Growth Hypothesis 
I have the ability to build it 
Hypotheses 
I can reach the customer community 
The customer is willing to pay 
Customer base will grow 
Value Hypothesis 
Capability Hypothesis 
My product is needed
Ideas 
Product 
Data 
Target to Spin at your Maximum Speed! 
Build 
Measure 
Learn
Lean startup simulation using snowflakes
Lean startup simulation using snowflakes
Lean startup simulation using snowflakes
Lean startup simulation using snowflakes
Lean startup simulation using snowflakes
Lean startup simulation using snowflakes
Lean startup simulation using snowflakes

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Lean startup simulation using snowflakes

  • 1.
  • 2.
  • 3. The customer is willing to buy from ME! Growth Hypothesis I have the ability to build it Hypotheses I can reach the customer community The customer is willing to pay Customer base will grow Value Hypothesis Capability Hypothesis My product is needed
  • 4. Ideas Product Data Target to Spin at your Maximum Speed! Build Measure Learn