Lean Startupのシート

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T N

フォーマット
② 課題

④ 解決策

の高い課題３つ

つまで

•顧客の抱えている優先度

•課題を解決する方法を３

③ Unique Value
Proposition

•他社より優れている要素

•顧客に対するユニークな
説得力あるメッセージ

High Level Concept

代替手段

わかりやすいフレーズで

代替手段

⑧ 主要指標

•サービス提供の固定費と変動費

•顧客流入元情報

⑥ 収益の流れ
•収益源

•顧客とはお金を払ってく

れる人

•理想的な顧客、問題を抱

⑤ 顧客流入元

•サービス成長の指標

① 顧客セグメント

アーリーアダプ
ター

•顧客へのサービス説明を

•現在顧客が使用している

⑦ 費用構造

⑨ 競合優位性

えている。大方代替手段を
持っている

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