SlideShare a Scribd company logo
Leading an Open Source
Community at a large Enterprise
Jonas Rosland
Open Source Community Manager
{code} by Dell EMC
@jonasrosland
Open Source at Dell EMC
– Contribute to Meaningful Open Source (OSS) projects
– Develop and Support our Own Projects
– Drive Awareness
– Participate in relevant community projects
– Act in the interest of building a community
{code} by Dell EMC is a group of passionate open
source engineers and advocates working to build a
community through contribution, engagement and
technical solution leadership.
Platinum Sponsor
Open Source at EMC – The beginning
FIFI
• Freedom
• Innovation
• Flexibility
• Integration
https://www.flickr.com/photos/garryknight/30412785095
https://www.flickr.com/photos/opensourceway/6554314981
http://maxpixel.freegreatpicture.com/Centering-Direction-Arrows-Inside-Middle-Center-1426322
US
https://commons.wikimedia.org/wiki/File:Giving_a_gift.jpg
The {code} Community
A knotty puzzle may hold up a scientist for a century,
when it may be that a colleague has the solution
already and is not even aware of the puzzle that it
might solve.
- Isaac Asimov, The Robots of Dawn
Even proud and healthy individualism has its
drawbacks. The greatest minds – working singly, even
for centuries – cannot progress rapidly if they refuse to
communicate their findings.
- Same author, same book, same page
The {code} Community comes to life
We are a worldwide community
Picture from the community site
codedellemc.com/community
Community initiatives
Identify internal and external developers
• Individuals who have created and published projects
• Projects that augment Dell EMC products
• Promote the individuals and their projects
DevHigh5
Promoting work by employees,
partners and customers which
augments Dell EMC products
97 projects have been
shepherded through DevHigh5
Identify internal and external open source
advocates
• Individuals who are well known in the industry
• They lead conversations around next-gen software-
based infrastructure
• They create content, blog, speak at conferences and
more
• Focused effort on promoting their work
The {code} Catalyst program
An ecosystem of innovative
open source advocates,
developers and project
managers across company
boundaries
The {code} Catalyst program
26 individuals from 7 countries working at Docker, Red Hat,
VMware, Intel, Sirius, Acquia, IBM, Codeship, Rancher, Mesosphere,
BlockBridge, BT, Pivotal, Dell and Dell EMC
{code} Assemblies
Community involvement
Community-driven projects
• 97 projects have been shepherded through the
DevHigh5 program since 2014
• The majority are still in ongoing development
Open source projects from the {code} team
The {code} Community contributes back
The {code} Community gives back
The {code} Community gives back
The community’s effect on business
• Customer views of Dell EMC has changed
• The community approaches us with new ideas, code and
documentation
• Community involvement with our projects leads to both
customer and community success
• New and interesting partners want to collaborate
• Changed view of open source within Dell EMC
In summary, community building takes time
• To grow a community you need to understand its members
• Remove barriers – open and safe platforms for discussion
• Encourage participation
• Make contributing easy, interesting and rewarding
• Connect on a personal level, both online and offline
#CodeOpen
Thank you
#CodeOpen
Leading an Open Source community at a large Enterprise - Jonas Rosland - Open Source Summit Japan 2017

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9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
 

Leading an Open Source community at a large Enterprise - Jonas Rosland - Open Source Summit Japan 2017

Editor's Notes

  1. Add talking points to each point OSS projects: Docker, Mesos, Kubernetes, Cloud Foundry
  2. August 2014, we started a new initiative within then EMC entirely focused on open source with a goal of making EMC involved in open source in new and interesting ways
  3. Why would EMC be interested in participating in open source? We want to give our users the freedom of choice, the means of innovation, the flexibility to change things and the ability to integrate our products and projects easily into their existing environments.
  4. Since we wanted to lead the company into open source, we had to do some digging first to see what already existed
  5. We looked at how open source was being used within our company It was mostly using open source and not giving back to the community, which is fine for most businesses but we wanted to do more
  6. We also found several employees who were giving back to the open source community on both office hours and their own time. This is where it gets interesting.
  7. We wanted a way to communicate with employees and others in the open source space that we knew were interested in collaborating with us.
  8. That’s the reason we started our Slack team called the {code} Community. We wanted it to be an open place for discussions around anything open source, both within and outside the company. We made sure anyone could join in the conversation, and by opening it up we quickly saw an influx of employees, partners, customers and even competitors.
  9. In late 2015, an internal team at then EMC for a project called RackHD joined us, and brought with them a big influx in new members and messages. So much in fact that by early 2016 we saw that we reached 10,000 messages per week, essentially giving us a scrollback/backlog of just a week. This of course didn’t really work since we wanted to be able to point back to earlier discussions when questions arose about issues, projects, ideas etc. So after a brief period of negotiation we saw the need and benefit of paying for the great service Slack was giving us, and in return we got unlimited message retention and integrations. Yay! Since the beginning we’ve always been completely open, allowing anyone to join be it partners, customers or competitors.
  10. During our initial search for open source feelows within the company we found several already open sourced projects that were published on GitHub. We created an initiative called the DevHigh5 program, to promote work by employees, partners and customers which augments Dell EMC products. We set up guidelines for what a project should look like, with information about licensing, documentation, code quality and usability. This initiative proved to be a great way to reach out to people interested in open source and get them involved early on in our {code} Community.
  11. The {code} Catalyst program is focused on promoting thought leading members of the open source community by creating a candid dialogue between open source advocates, developers and project managers across company boundaries. Our goal is to create an ecosystem of innovative open source advocates who lead and advance emerging technology to support software-based infrastructures. According to Merriam-Webster, a catalyst is a substance that increases the rate of a reaction, spurring rapid change. With a catalyst, reactions occur faster because they require less activation energy and often only tiny amounts of the catalyst are needed. Based on this definition we see the {code} Catalysts as influential advocates of open source. They educate others on projects they are involved in, engage in conversations to advance software-based infrastructure and share real-life experiences with other members of the larger {code} Community.
  12. 14 people invited, 12 accepted, 2 have not responded 7 of the 12 are outside Dell EMC
  13. As a community we also see the value of our members getting to know each other on a personal level, which is why we started the {code} Assemblies: Get-togethers with industry veterans and newcomers, enjoying each others company and discussions ranging from containers to broken database schemas to finding love.
  14. AKA getting value out of the community