The document provides an overview of the LeadEnrich marketing data management platform. It discusses the challenges that B2B marketers face with disparate and incomplete marketing data from various sources. The LeadEnrich platform aims to address these challenges by providing a single source of truth through automated data cleaning, enrichment, and updates. It connects to multiple data partners and uses techniques like de-duplication, email verification, tagging, and standardization to build comprehensive customer profiles for more effective campaign targeting and engagement.

1. LeadEnrich Overview

2. Need for a Marketing Data Management Platform
• Dumb In-house Marketing Repository: In-house
marketing data with pockets of intelligence spread
across disparate marketing Apps working in isolation,
not making sense at individual capacity
• Unavailing external Data Sources: Access to every
possible data source in market, but huge amount of
efforts required to deep dive and identify the net new
/ relevant data for a campaign.
• Launch Pad Failure: Not being able to target the Right
prospect ant the right time with the right messaging.
• High Data acquisition costs: Huge amount of
investment in the form of time and money
required to get the right data for a campaign
Challenges Faced by a B2B Marketer while planning a Campaign
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3. • Cloud based Marketing Data Management: Plug
LeadEnrich to your marketing technology landscape and
automate your Marketing Ecosystem with updates,
Enrichment, Net New Contacts, unified customer view to
analyze, score and activate your prospects.
• Email Sense: Health Check on your campaign database
without spamming your prospects and add / update
emails with email intelligence.
• Data Enrich: Clean, Enriched and Consistent marketing
repository which you can Slice and Dice to build highly
targeted prospect lists.
• Data Build: Bolster own marketing lists with additional
matching prospects from our ecosystem of best of breed
data sources.
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Clean
Enrich
Update
The Solution
Need for a Marketing Data Management Platform

4. o Incorporated in India (2012) and US (2013).
o 3 Million plus records Enriched and delivered to 25 plus customers via 800 plus projects.
o 4 active platform implementations.
o Ecosystem of 15 plus Data Partners that includes Email Verification, Contact, Company, Social and
Intent Data Sources.
About LeadEnrich
• Single Source of Truth – Access to best
of breed data sources
• Pay only for outcome & not for efforts
• Unmatched accuracy rate with faster
throughput
“ Marketing Data Platform that enables B2B marketers to manage marketing data
effectively to deliver meaningful engagement with prospects and customers.”
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• Data Build
• Data Enrich
• Email Sense
• Cloud Based Data Management Platform
Awards & Recognitions
Key Offerings Core Differentiators

5. Applications – Data Enrich & Data Build
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ContactProfile
First Name
Last Name
Designation
Level
Department
Email id (New)
Email Status
Email Tag
Contact City
Contact State
Country
Phone Number
Type
Contact Tag
LinkedIn Public
Profile
CompanyProfile
Company Name
Industry
Website
Forbes 2000 Rank
Employee (Count)
Employee Range
Revenue(USD Mil)
Revenue Range
Address
City
State
Country
Zip
Boardline
O
R
Target Account List & Key
Contact Profile
Qualification Criteria for
Companies and Contacts
Data Append
Email: jsmith@qedbaton.com
First Name: John
Last Name: Smith
Company Name: QEDbaton
Country: United States
Data Enrich
O
R
Output Data Fields

6. Platform Overview – How it Works
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DataMarketPlace
360 degree
Customer View

7. Key Components of LE Platform
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Marketing Data can come from multiple sources, causing large number of
duplicates & inconsistent data with missing fields.
Our platform identifies duplicates or matching entries & merges them to build
single source of truth and 360 degree customer profiles. The logic to Dedup-
Merge is customize to match clients organizational needs.
Based on a robust logic, our proprietary email verification and append engine
Email Sense generates email ids for targeted domains without spamming mail
box of your prospects.
Without compromising on compliances like CAN-SPAM and Data Privacy
norms, Email Sense gets the right email for each record with guaranteed
delivery.
LeadEnrich Platform connects with multiple data providers to match, verify and
append contact & company data fields. Once marketing data is cleansed, it's
auto Tagged (Level, Department, Geo, Industry, Technology etc.) & Standardized.
The Platform delivers results based on proprietary confidence scoring algorithm
and customer’s benefit with high quality usable data.
Data Aggregation
De-Dup
& Merge
Verification,
Match& Append
Confidence Score,
Tagging &
Standardization

8. 8santosh@leadenrich.com +1 302 750 3775www.leadenrich.com
Lets Get Started !