SlideShare a Scribd company logo
Receive competitive quotes from qualified lawyers.
PROBLEM
• There is not enough information available on price, quality and service to
help individuals who need legal support choose the best option.
• Obtaining the right service at good value can be challenging as consumers face
wide variations in the cost of similar services.
• They can also struggle to find enough information to help them identify their
legal need in the first place.
SOLUTION
• An app where users can post their legal job, compare quotes,
choose a lawyer and pay by milestone to:
Shop around
when comparing quotes
Identify their
legal need
when posting their job
Get value for
money
when choosing a lawyer
Proceed with
confidence
when paying by milestone
• An app which operates in all areas of consumer law: Property
& Conveyancing, Family, Wills, Probate & Trusts, Employment,
Disputes, Immigration, Consumer and Personal Injury law.
MARKETVALIDATION
500,000 people use the Law Society’s
“Find a Solicitor” tool per month.
However it is limited to basic details about solicitors and the
different areas of law they cover, and does not assist with
comparison of price, quality and service.
MARKET SIZE
£12BN £3BN
Turnover of Consumer Legal Services in the UK 25% of consumers shop around
Total Available Market Serviceable Available Market
PRODUCT
Post your job Compare quotes Choose a lawyer Pay by milestone
BUSINESS MODEL
We take a 15% commission on each transaction.
Regarding the UK, first phase of deployment:
• If we grab 5% of the £3BN serviceable available market:
15% commission £22,5M revenue
• If we grab 10% of the £3BN serviceable available market:
15% commission £45M revenue
• If we grab 30% of the £3BN serviceable available market:
15% commission £135M revenue
£150M
£300M
£900M
MARKET ADOPTION
by Customers by Lawyers
Partnerships
Provide first 30min free for those who have
been referred to by partners.
Targeted Advertising
Privilege other Digital Comparison Tools and
lucrative property market.
Layered Approach
Approach sole practitioners and small
law firms who are more likely to be
interested in gaining access to a broader client
base without having to incur marketing costs.
For contentious areas, barristers may be
keen to gain access to LAWI’s client base given
that only one in 50 with a problem
approaches a barrister directly.
Targeted Advertising
UK COMPETITIVE LANDSCAPE
Digital ComparisonTool
Corporate Law Consumer Law
Legal Marketplace
COMPETITIVE ADVANTAGE
Transparency
LAWI clearly displays
information on price,
quality and service.
1st to market
LAWI has no direct
competitor.
Ease of use
LAWI introduces a simple,
non-intimidating way
to hire a lawyer.
International
potential
LAWI could be replicated
globally. If done successfully
revenues would be huge.
Market
readiness
Everyone agrees that the
consumer legal services
industry is ripe for
disruption.
Driver of
competition
LAWI will increase
competitive pressures,
including the drive to deliver
better value for money.
Lawyer
incentive
LAWI will be a springboard
for top performing small law
firms and sole practitioners,
allowing them to grow.
Regulators’
backing
The CMA, SRA and Ministry
of Justice have voiced their
willingness to facilitate the
development of comparison
platforms like LAWI.
THANKYOU FORYOURTIME.

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LAWI

  • 1. Receive competitive quotes from qualified lawyers.
  • 2. PROBLEM • There is not enough information available on price, quality and service to help individuals who need legal support choose the best option. • Obtaining the right service at good value can be challenging as consumers face wide variations in the cost of similar services. • They can also struggle to find enough information to help them identify their legal need in the first place.
  • 3. SOLUTION • An app where users can post their legal job, compare quotes, choose a lawyer and pay by milestone to: Shop around when comparing quotes Identify their legal need when posting their job Get value for money when choosing a lawyer Proceed with confidence when paying by milestone • An app which operates in all areas of consumer law: Property & Conveyancing, Family, Wills, Probate & Trusts, Employment, Disputes, Immigration, Consumer and Personal Injury law.
  • 4. MARKETVALIDATION 500,000 people use the Law Society’s “Find a Solicitor” tool per month. However it is limited to basic details about solicitors and the different areas of law they cover, and does not assist with comparison of price, quality and service.
  • 5. MARKET SIZE £12BN £3BN Turnover of Consumer Legal Services in the UK 25% of consumers shop around Total Available Market Serviceable Available Market
  • 6. PRODUCT Post your job Compare quotes Choose a lawyer Pay by milestone
  • 7. BUSINESS MODEL We take a 15% commission on each transaction. Regarding the UK, first phase of deployment: • If we grab 5% of the £3BN serviceable available market: 15% commission £22,5M revenue • If we grab 10% of the £3BN serviceable available market: 15% commission £45M revenue • If we grab 30% of the £3BN serviceable available market: 15% commission £135M revenue £150M £300M £900M
  • 8. MARKET ADOPTION by Customers by Lawyers Partnerships Provide first 30min free for those who have been referred to by partners. Targeted Advertising Privilege other Digital Comparison Tools and lucrative property market. Layered Approach Approach sole practitioners and small law firms who are more likely to be interested in gaining access to a broader client base without having to incur marketing costs. For contentious areas, barristers may be keen to gain access to LAWI’s client base given that only one in 50 with a problem approaches a barrister directly. Targeted Advertising
  • 9. UK COMPETITIVE LANDSCAPE Digital ComparisonTool Corporate Law Consumer Law Legal Marketplace
  • 10. COMPETITIVE ADVANTAGE Transparency LAWI clearly displays information on price, quality and service. 1st to market LAWI has no direct competitor. Ease of use LAWI introduces a simple, non-intimidating way to hire a lawyer. International potential LAWI could be replicated globally. If done successfully revenues would be huge. Market readiness Everyone agrees that the consumer legal services industry is ripe for disruption. Driver of competition LAWI will increase competitive pressures, including the drive to deliver better value for money. Lawyer incentive LAWI will be a springboard for top performing small law firms and sole practitioners, allowing them to grow. Regulators’ backing The CMA, SRA and Ministry of Justice have voiced their willingness to facilitate the development of comparison platforms like LAWI.