Web 2.0 technology can be used as the basis for viral marketing campaigns. Latte Media provides custom software development and Web 2.0 solutions including social networking portals, blogging platforms, and applications for Facebook, blogs, and social networks. Their technologies include Rich Internet Applications using Flash and Flex for interactive user experiences and social search. They also offer customization of third-party social media tools and widgets for viral distribution.

1. Web 2.0 technology
as basis for viral marketing campaigns
© Soft Format LLC, 2009

2. Latte Media Department (www.lattemedia.com)
YOUR PROVIDER OF WEB 2.0 SOLUTIONS
Custom software development:
All aspects of portal solutions  media aggregation portals  social networking
portals  online collaboration portals  blogging platforms 
social media technology for web 2.0 startups
technology Rich Internet Applications (RIA):
social navigators  social graphs  social recommendation system
 social shopping
3-rd party based social media:
Facebook applications  Blogspot/Typepad/Wordpress custom
blogs  Ning/Kickapps/Elgg social networks  social networks
widgets for viral distribution

3. Technologies:
Rich Internet Applications :
desktop on the web
 Advanced combination of desktop and web
skills for providing new interactive user
experience;
 Easy entry and high level of involvement for
new users thanks to fun and interactivity of Flex
apps
 Social search and social recommendation for
personalized search;
 Dynamic profiling for better understanding of
your audience and delivering personalized
marketing message to every target user
Flash

4. 3-rd party based
social media tools
 Custom skins and functional modules for
Ning, Kickapps, Elgg;
 Basic Facebook profile widgets and
advanced API-based applications (like
“Share”, “Collaborate”, “Discuss”, “Vote”,
etc.)
 Custom design and advanced widgets for
blogging platforms – WidgetBox, Blogspot,
Typepad, Wordpress, Drupal;
 Other widgets and viral distribution tools
(interactive quizzes, votings, discussions);
 Microsites for marketing campaigns;
 Advanced web analytics for marketing
campaigns.

5. METHODOLOGY
Rational Unified Process, Microsoft Solutions
Framework, ISO 12207
Custom Software Development :
PLATFORMS creativity + implementation
Microsoft .NET 1.1/2.0, .NET Compact
Framework, JVM, Win32
OPERATING SYSTEMS
Microsoft operation systems for PCs and Our Services:
mobile devices; Symbian OS
Custom development of web, desktop,
PROGRAMMING LANGUAGES client-server and mobile applications;
C#, C++, VB .NET, XML/XSLT, HTML/DHTML;
Java, J# Design and development of advanced
information complexes;
SQL
PL/SQL, T-SQL, ANSI SQL Porting and reengineering of existing
applications;
SCRIPT LANGUAGES
Jscript, VBScript
Applications testing;
Users training;
TECHNOLOGIES
Web Services, .NET Remoting, COM/DCOM, Post-implementation maintenance and
COM+, ADO.NET, ADO support
WEB-TECHNOLOGIES
ASP.NET 1.1/2.0, ATLAS, AJAX, Mobile
ASP.NET

6. Contact us