This document discusses the challenges of worldbuilding for transmedia storytelling, as the world must support multiple stories yet each story can only take place within that world. It also notes that transmedia comics is a unique and challenging form that improves important skills like structure, economy, and visual awareness, and that audiences appreciate references or "easter eggs" between stories set in the same world.

1. The Worldbuilding Catch-22 • Must support more than one story • This story can only happen in this world

2. Comics transmedia • Unique and challenging form • Hones important skills: structure, economy, visual awareness • Kudos from audience’s recognition of easter eggs • HAPPY FUNTIME