This document presents research on the unorganized Lal Darwaja market in Ahmedabad, India. The market is crowded with hawkers selling various items and was established in the 15th century. The research objectives are to study the importance of unorganized markets, analyze customer demand patterns, and understand the impact of policies like GST and demonetization. Most businesses in the market are small, unregistered stalls selling garments, accessories, food and other goods. The majority of customers are from the local area and businesses target youth and adults. Sellers hope to expand in the future but many have no plans due to challenges of the business environment and regulations.

1. Presented By:
Vaidehi Patel
Vishwanath Iyer
Vinal Pathak
Dipali Champanery
Hetvi Vora
Kavisha Shah
Ashutosh Vyas

2. INTRODUCTION OF UNORGANIZED MARKET IN
INDIA
 Unorganized retailing, refers to traditional format of low cost retailing.
 Unorganized retailing is the most prolific and visible form of retailing in
India while the organized retailing constitutes only a very small percentage
 The reasons as to why Indian retailing is so fragmented or unorganized in
nature lies in her entrenched poverty and the fact that a large number of
educated unemployed.
 India is one of the largest emerging markets, with a population of over
one billion.
 In India, the most of the retail sector is unorganized. In India, the
unorganized business contributes around 11 percent of GDP. The
organized retail sector accounts only for about 3 percent share

3. INTRODUCTION OF LAL DARWAJA MARKET
 Ahmedabad was founded over the ancient settlement of Ashaval
in 1411 by Ahmed Shah I of Gujarat Sultanate. He built the first
citadel Bhadra Fort starting from Manek Burj.
 When the city expanded, Ahmed Shah built the second fort
which was later fortified by Mahmud Begada in 1486. Later that
whole area become famous as lal darwaja
 With lots of hawkers selling various items from clothes to
electronics items, Lal Darwaza is crowded yet one of the most
famous markets of Ahmedabad.

4. SPECIALITY OF LAL DARWAJA

7. OBJECTIVES TO STUDY LAL DARWAJA AS AN
UNORGANIZED MARKET
1. To study importance of unorganized market
2. To study demand pattern of middle class customers
3. To study impact of GST and demonetization in unorganized market.
 Positive impact
 Adverse or negative impact

8. TO STUDY DEMAND PATTERN OF MIDDLE CLASS
CUSTOMERS
0
5
10
15
20
25
30
35
40
45
50
Price Variety Quality

9. TO STUDY IMPACT OF GST & DEMONETIZATION IN
UNORGANIZED MARKET
 Positive impact
 Adverse or negative impact

10. POSITIVE IMPACT OF DEMONETIZATION
0
2
4
6
8
10
12
14
Positive impact negative impect
8
12
7
13
Demonetization GST

11.  Positive impact of GST:
 Negative impact of GST:
ADVERSE OR NEGATIVE IMPACT OF DEMONETIZATION

12. RESEARCH METHODOLOGY

13. NAME OF BUSINESS
0
2
4
6
8
10
12
14
16
Business with name Businesswithout name

14. WHICH TYPE OF BUSINESS IN
LALDARWJA?
Garments, 25
Accessories, 30
Food, 10
Bags, 15
Footweare, 10
Toys and other,
10

15. SUPPLIERS TO BUSINESS
0
2
4
6
8
10
12
14
16
Ahmadabad Agra Mumbai Delhi
Suppliers

16. IS BUSINESS REGISTERED OR NOT?
Registered
90%
Unregistered
10%

17. OTHER BRANCHES OF BUSINESS?
0
2
4
6
8
10
12
14
16
18
20
No branches Business with Branches

18. IS THERE DIGITAL TRANSACTION FACILITY?
Digital transection
not accepted
95%
Digital transection
accepted
5%

19. WHICH AGE GROUP TARGET?
0
2
4
6
8
10
12
14
Children
Youth
Adult
Oldage

20. HOW LAL DARWAJA MARKET ATTRACT
CUSTOMERS?
0
2
4
6
8
10
12
14
16
18
Histocial Place Price of product Verity of product Quality of Product

21. WHAT IS FUTURE EXPECTATION
OF SELLERS?
Expansion
50%
Shift
15%
No Planning
35%
Future expectation

22. LEARNING
 How policy, rules-regulations and, other external environment factor affect to unorganized
market.
 It provides employment to society and reduce unemployment.
 Every shop or stall operates at very small level.
 Government should give them a good place where they can earn easily.
 Gives new life to other businesses also which are dependent upon other business.
 Maximum satisfaction to their customers.
 Influence standard of living of customer as well as sellers also.

23. LAL DARWAJA AT A GLANCE

26. THANK YOU