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Laith Wallace - User Experience
- 1. BrandMAX DISCOVERY EXAMPLELAITH WALLACE - USER EXPERIENCE USER EXPERIENCE RESEARCH EXAMPLE
- 2. PEOPLE PRODUCT PROCESS EXAMPLELAITH WALLACE - USER EXPERIENCE
- 3. BRAND WORKSHOP PRODUCT EXAMPLELAITH WALLACE - USER EXPERIENCE
- 4. BRAND MAXPOWERED BY CORE Brand Attributes 1. Brainstorm All (2min) 2. Choose Top Three (1 min) 3. Choose Top One (1 min) Culture Customers Voice Feeling Impact X-Factor How would your community to describe you? How would you describe your customer? How do you sound to others? How others feel after interacting with you? What tangible impact do you have on others? How are your different from others? What makes you special? e.g.Creative Quirky Fun Obnoxious Infectious Worldly Multi-Cultural Kind Giving Open Spontaneous Entrepreneurial Fast Paced World Changing Driven Creative Tech Business Marketing Driven Authentic Giving Open Minded Innovative Change Makers Progressive Intuitive Obnoxious Successful Powerful Wise Urgent Strong Humorous Witty Blunt Authentic Unfiltered Truthful Educational Caring Nurtured Empowered Enlightened Educational Transformed Informed Hopeful That there are opportunities Tranquil Peace of Mind Satisfied Fulfilled Relief Happy Joy Make Money Knowledge Bigger Network Save Money Save Time Less Mistakes Assurance LIVE Open Unfiltered Willing to share “the secrets” Insightful Quirky Visual Concise Simple Easy, Inclusive Tactile Interactive Example: Tea Haus provides custom teas to health conscious customers in a sophisticated environment with a wise voice. Helping them feel mindful and be re-energized. provides to customers in a environment with a voice. Helping them feel and be X-Factor: Archetype SIMPLE Joker, Friend COMPANY NAME PRODUCT / SERVICE CUSTOMER CULTURE VOICE FEELING IMPACT
- 5. BRAND STATEMENT Tea Haus provides custom teas to health conscious customers in a sophisticated environment with a wise voice. Helping them feel mindful and be re-energized. EXAMPLELAITH WALLACE - USER EXPERIENCE
- 6. USER PROFILES PEOPLE EXAMPLELAITH WALLACE - USER EXPERIENCE
- 7. BRAND MAXPOWERED BYCORE Community Members DEMOGRAPHICS Female 43 Manchester, UK Lives in LDN Married Recently No Kids 250k a year CEO at large AdTech Company - Just sold his previous company - Looking to start a new company - Needs to train his team so that new owners / investors are happy - Has access to VC’s and investors - Wants an experienced product designer His Back Story (Problems) His Needs & Why - Someone he can trust - Experience - Velocity - A proven process - To use CORE for his new startups - Someone who really knows UX & Visual Design - Someone who can speak his language and understand business How do I Exceed His Needs? Trusts & likes Jose - Intellectual alignment - Well systemized process - Simplicity - Bluntness - High fidelity design ability - Help raise money and mitigate risks James O’Brien
- 8. BRAND MAXPOWERED BYCORE Community Members DEMOGRAPHICS Female 31 Director for a consulting firm Divorced No Kids Lives in Brooklyn Very successful strategist - Has launched many major products - Looking to go out on her own - Wants to start a media company - Doesn’t know where to start - Meets Jose at NYC event His Back Story (Problems) His Needs & Why - Needs permission to go out on her own / Validation of her idea - Needs a strong example and mentors - Needs someone who she can relate to and who she is comfortable with - Someone who can be a co-creator - She is “Dorky, Flakey”, she needs someone who is “Obnoxious” How do I Exceed His Needs? - Someone who is creative and can build something big - Sharing Experience - Is open and transparent - Connections to future opportunities - Revenue - Strong leadership but collaborative approach - Shared vision for impact and giving back. Janice Wright
- 9. BRAND MAXPOWERED BYCORE Community Members DEMOGRAPHICS Female 31 Director for a consulting firm Divorced No Kids Lives in Brooklyn Very successful strategist - Has launched many major products - Looking to go out on her own - Wants to start a media company - Doesn’t know where to start - Meets Jose at NYC event His Back Story (Problems) His Needs & Why - Needs permission to go out on her own / Validation of her idea - Needs a strong example and mentors - Needs someone who she can relate to and who she is comfortable with - Someone who can be a co-creator - She is “Dorky, Flakey”, she needs someone who is “Obnoxious” How do I Exceed His Needs? - Someone who is creative and can build something big - Sharing Experience - Is open and transparent - Connections to future opportunities - Revenue - Strong leadership but collaborative approach - Shared vision for impact and giving back. Janice Wright
- 10. How Does Joe Bloggs Find out? Awareness What makes him engage Engagement What makes him return? Retention Why does he recommend us? Referral Why does he purchase? Revenue USER STORIES EXAMPLELAITH WALLACE - USER EXPERIENCE
- 11. BRAND MAXPOWERED BYCORE Community Members How does Joe find out? Joe was invited by a friend Signs up for a newsletter Gets farmers almanac email Clicks on “book a Trip” See’s exclusive pictures gets a register to see more he put in name and email lands on welcome page What makes him engage? What makes him return He sees “plan your next trip” He puts in dates for his trip sends itinerary to 5 friends 2 friends respond that they can make it He proceeds to book the trip for his selected dates Why does he recommend Joe get a “Welcome Package”email He is invited to fill out his profile It has his preferences such as diet already in it He updates his diet to exclude sugar items It prompts him to upload last years pictures and email them to friends Janice Wright
- 12. PRIORITISE GOALS PROCESS REVENUE AWARENESS EFFICIENCY HOW YOU MAKE MONEY GET MORE CUSTOMERS TO DISCOVER YOU SYSTEMISE YOUR ORGANISATIONAL PROCESS EXAMPLELAITH WALLACE - USER EXPERIENCE
- 13. REVENUE PROCESS EXAMPLELAITH WALLACE - USER EXPERIENCE
- 14. BRAND MAXPOWERED BY CORE Awareness Revenue: Where can you make more money? DescriptionTerm Desirability Doability Total Extended Hours Marketing Product Accepting Payments Online 24 hour services Internet Access S S M M S L 10 8 18 10 6 16 8 8 16 8 8 16 9 8 17 6 8 14 Desirability = How much people want it? Doability=Time, Money, Budget & will of people S = Short Term M = Medium Term L = Long Term
- 15. AWARENESS PROCESS EXAMPLELAITH WALLACE - USER EXPERIENCE
- 16. BRAND MAXPOWERED BY CORE Awareness Awareness: How will you create a buzz? DescriptionTerm Desirability Doability Total Create LinkedIn Page Create Website Facebook Ads Google Ads Email Marketing Partnerships S S M M S L 10 8 18 10 6 16 8 8 16 8 8 16 9 8 17 6 8 14 Desirability = How much people want it? Doability=Time, Money, Budget & will of people S = Short Term M = Medium Term L = Long Term
- 17. EFFICIENCY PROCESS EXAMPLELAITH WALLACE - USER EXPERIENCE
- 18. BRAND MAXPOWERED BY CORE Awareness Efficiency: How can you improve your process? DescriptionTerm Desirability Doability Total Meet Distributors Create Website S S M M S L 10 8 18 10 6 16 8 8 16 8 8 16 9 8 17 6 8 14 Desirability = How much people want it? Doability=Time, Money, Budget & will of people S = Short Term M = Medium Term L = Long Term
- 19. BrandMAX DISCOVERY EXAMPLELAITH WALLACE - USER EXPERIENCE