First, listen to online conversations about your brand and competitors to understand what customers are saying. Use tools like Wikipedia to research social media marketing and develop a strategy with five steps: plan, listen and understand audiences, engage with potential customers, personalize messages, and measure and evaluate effectiveness. Focus on social media as one tool alongside other marketing channels, keep things simple, and view social listening as a risk-free way to learn about customer needs and start engaging with them online.

1. FIRST, LISTEN & LEARN

2. FIRST OF ALL
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3. ACCORDING TO WIKIPEDIA
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Social Marketing is not a silo.
Social Media is just one tool of your Marketing Mix.
SECRETS OF SOCIAL MEDIA MARKETING

5. IT’S A TOOL NOT A CHANNEL
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6. THE FIVE STEPS OF A SOCIAL MEDIA STRATEGY
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REMAIN SIMPLE
Here are the five fundamental steps of a good
Social Media Strategy:
•plan
•listen & understand
•engage
•personnalise
•measure & evaluate

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The first thing to do is

9. FIRST QUESTION
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Do you know what your customers
tell online about your brand

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Do you know what the customers
of your competitors tell online
and how the competition answers

12. IT’S POSSIBLE TO LISTEN TO ONLINE CONVERSATIONS
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13. IT’S RISK FREE
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14. DIFFERENT TOOLS EXIST
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A GOOD WAY TO START

16. ALSO A GOOD WAY TO LEARN
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