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Labegunak
                       Abenduaren 16a




2012. urtea 10 minututan

 ʘ Posizionamendua ʘ
Labegunak
                                               Abenduaren 16a


       Puntu garrantzitsuena



1) Google Algoritmoa spama garbitzera
    bideratuta. Bi aktualizazio mota nagusi:

     Google Penguin → lotura artifizialak

     Google Panda → balio gutxiko edukiak
Labegunak
                                                                       Abenduaren 16a




Webgunea           Aldaketak baino lehen   Aldaketak igo ostean   Diferentzia

Songlyrics.com     256.850                 128.186                -51.00%

Great-quotes.com   767.630                 4.515                  -94.11%

Dictionary.com     482.380                 27.654                 -42.67%
Labegunak
                                                                 Abenduaren 16a




Ondorioak:

 Eduki propioak dituzten webguneak dute lehentasuna. Datu irekiekin
 sorturiko webguneen gainean kontrol zuzena (123people.es,
 informacion-empresas.com, infoisinfo.es...)


 Estatikoki sortutako edukiak desindexatzen dira (tag automatikoak,
 eduki dinamikoak).


 Lotura artifizialak dituzten webguneak zigortu.
Labegunak
                                                     Abenduaren 16a



           Bigarren puntua



2) Microdata erabilera globalizatzen da.
Edukiak testu planuak izatetik, bilatzaileei eduki bakoitza
zer den esateko aukera sortzen da.

              http://schema.org
Labegunak
                                           Abenduaren 16a




Adibide bat. Webgune bateko testu arrunt bat:

   Kaixo! Nire izena Eneko Agirre da. Zarautzen
   bizi naiz eta Garoa liburu-dendako sotoan
   egiten dut lan.
Labegunak
                                              Abenduaren 16a




        Testu honetan zer aipatzen da:

* Nor naizen (nire izena zein den, pertsona batne
  izena).
* Non bizi naizen.
* Non egiten dudan lan.
Labegunak
                                                                          Abenduaren 16a




Html garatua honela izango litzateke:
<div itemscope itemtype="http://schema.org/Person">
Kaixo! Nire izena<span itemprop="name">Eneko Agirre</span>da.
<div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<span itemprop="addressLocality">Zarautzen</span>bizi naiz eta
<div itemprop=”organization” itemscope itemtype=”http://schema.org/LocalBusiness“>
<span itemprop="name">Garoa liburu-dendako</span>
Sotoan egiten dut lan.
</div>
</div>
</div>

          http://www.google.com/webmasters/tools/richsnippets
Labegunak
Abenduaren 16a
Labegunak
                                           Abenduaren 16a



                3. puntua



SEO aldaketa bat eman da, guztiz interesgarria.
Sare sozialen indarra, iritzien plataformen
erabilera eta gehienbat gailu mugikorren
etorkizunaren aurrean emaitzak geolokalizatuak
dira.
Labegunak
Abenduaren 16a
Labegunak
                                           Abenduaren 16a




Emaitz geolokalizatuak gero eta indar gehiago
dute eta plataforma ezberdinei esker (Google +,
Foursquare, Qype...) informazio
“kontrolagarriagoa” da.

Leku bakoitzeko emaitzei bisibilitate
haundiagoa.

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Labegunak SEO aurkezpena

  • 1. Labegunak Abenduaren 16a 2012. urtea 10 minututan ʘ Posizionamendua ʘ
  • 2. Labegunak Abenduaren 16a Puntu garrantzitsuena 1) Google Algoritmoa spama garbitzera bideratuta. Bi aktualizazio mota nagusi:  Google Penguin → lotura artifizialak  Google Panda → balio gutxiko edukiak
  • 3. Labegunak Abenduaren 16a Webgunea Aldaketak baino lehen Aldaketak igo ostean Diferentzia Songlyrics.com 256.850 128.186 -51.00% Great-quotes.com 767.630 4.515 -94.11% Dictionary.com 482.380 27.654 -42.67%
  • 4. Labegunak Abenduaren 16a Ondorioak: Eduki propioak dituzten webguneak dute lehentasuna. Datu irekiekin sorturiko webguneen gainean kontrol zuzena (123people.es, informacion-empresas.com, infoisinfo.es...) Estatikoki sortutako edukiak desindexatzen dira (tag automatikoak, eduki dinamikoak). Lotura artifizialak dituzten webguneak zigortu.
  • 5. Labegunak Abenduaren 16a Bigarren puntua 2) Microdata erabilera globalizatzen da. Edukiak testu planuak izatetik, bilatzaileei eduki bakoitza zer den esateko aukera sortzen da. http://schema.org
  • 6. Labegunak Abenduaren 16a Adibide bat. Webgune bateko testu arrunt bat: Kaixo! Nire izena Eneko Agirre da. Zarautzen bizi naiz eta Garoa liburu-dendako sotoan egiten dut lan.
  • 7. Labegunak Abenduaren 16a Testu honetan zer aipatzen da: * Nor naizen (nire izena zein den, pertsona batne izena). * Non bizi naizen. * Non egiten dudan lan.
  • 8. Labegunak Abenduaren 16a Html garatua honela izango litzateke: <div itemscope itemtype="http://schema.org/Person"> Kaixo! Nire izena<span itemprop="name">Eneko Agirre</span>da. <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="addressLocality">Zarautzen</span>bizi naiz eta <div itemprop=”organization” itemscope itemtype=”http://schema.org/LocalBusiness“> <span itemprop="name">Garoa liburu-dendako</span> Sotoan egiten dut lan. </div> </div> </div> http://www.google.com/webmasters/tools/richsnippets
  • 10. Labegunak Abenduaren 16a 3. puntua SEO aldaketa bat eman da, guztiz interesgarria. Sare sozialen indarra, iritzien plataformen erabilera eta gehienbat gailu mugikorren etorkizunaren aurrean emaitzak geolokalizatuak dira.
  • 12. Labegunak Abenduaren 16a Emaitz geolokalizatuak gero eta indar gehiago dute eta plataforma ezberdinei esker (Google +, Foursquare, Qype...) informazio “kontrolagarriagoa” da. Leku bakoitzeko emaitzei bisibilitate haundiagoa.