Using LinkedIn to Support Franchise Lead Generation EffortsLSM
LinkedIn can have a huge impact on your ability to generate franchise leads. Whether or not that impact is positive or negative however, is completely up to how you’re using it. This presentation goes over strategies that franchisors can apply on LinkedIn to help increase the number of franchise leads they receive each year.
Some key takeaways:
1. Make sure that you and your company have profiles on LinkedIn.
2. Review your competitors’ company profiles to better understand of how they’re positioning themselves toward your target audience.
3. Develop a showcase page that focuses on your franchise opportunity.
4. Post educational, informative content (good press) about your franchise system on your company’s LinkedIn profile page and your franchise opportunity showcase page.
5. Use sponsored updates to maximize post visibility.
6. Engage with LinkedIn Groups related to your target audience in order to keep top of mind with people that may be good franchise lead opportunities in time.
7. Purchase one of LinkedIn’s premium packages.
8. Get your employees to share the updates that are posted on your company’s LinkedIn profile or your company’s franchise opportunity showcase page to maximize exposure.
9. Posting your good press on LinkedIn allows you to increase the longevity of the content, as well as get it in front of more quality eye-balls.
10. Use conversion goals in Google Analytics to help track the amount of web leads you receive that originated from LinkedIn.
11. Make your blog posts shareable via LinkedIn as well in case someone checks out one of your blog posts and decides to share it on their own newsfeed; you want to make it as easy as possible for people to find, read and share your content.
Using LinkedIn to Support Franchise Lead Generation EffortsLSM
LinkedIn can have a huge impact on your ability to generate franchise leads. Whether or not that impact is positive or negative however, is completely up to how you’re using it. This presentation goes over strategies that franchisors can apply on LinkedIn to help increase the number of franchise leads they receive each year.
Some key takeaways:
1. Make sure that you and your company have profiles on LinkedIn.
2. Review your competitors’ company profiles to better understand of how they’re positioning themselves toward your target audience.
3. Develop a showcase page that focuses on your franchise opportunity.
4. Post educational, informative content (good press) about your franchise system on your company’s LinkedIn profile page and your franchise opportunity showcase page.
5. Use sponsored updates to maximize post visibility.
6. Engage with LinkedIn Groups related to your target audience in order to keep top of mind with people that may be good franchise lead opportunities in time.
7. Purchase one of LinkedIn’s premium packages.
8. Get your employees to share the updates that are posted on your company’s LinkedIn profile or your company’s franchise opportunity showcase page to maximize exposure.
9. Posting your good press on LinkedIn allows you to increase the longevity of the content, as well as get it in front of more quality eye-balls.
10. Use conversion goals in Google Analytics to help track the amount of web leads you receive that originated from LinkedIn.
11. Make your blog posts shareable via LinkedIn as well in case someone checks out one of your blog posts and decides to share it on their own newsfeed; you want to make it as easy as possible for people to find, read and share your content.
Taller de Periodisme (per als alumnes de 3r de Primària de l'Acadèmia Igualada)Albert Rossell
Aquesta és la presentació que vaig preparar per al Taller de Periodisme que vaig impartir el 21 de maig de 2015 per als alumnes de 3r de Primària de l'Acadèmia Igualada. Mestres, alumnes i jo ens ho vam passar d'allò més bé en una tarda diferent i divertida en què tots vam aprendre molt.
Idioma: catalá
Index:
· Definició
· Historia
· Tasques i objectius
· Tipus
· Oficina o freenlace
· Perfil del bon periodista
· Carrera
· Guanys
· Mitjans de comunicació
· Professionals (Catalunya, Espanya, Europa i món)
· Periodisme censurat
Taller de Periodisme (per als alumnes de 3r de Primària de l'Acadèmia Igualada)Albert Rossell
Aquesta és la presentació que vaig preparar per al Taller de Periodisme que vaig impartir el 21 de maig de 2015 per als alumnes de 3r de Primària de l'Acadèmia Igualada. Mestres, alumnes i jo ens ho vam passar d'allò més bé en una tarda diferent i divertida en què tots vam aprendre molt.
Idioma: catalá
Index:
· Definició
· Historia
· Tasques i objectius
· Tipus
· Oficina o freenlace
· Perfil del bon periodista
· Carrera
· Guanys
· Mitjans de comunicació
· Professionals (Catalunya, Espanya, Europa i món)
· Periodisme censurat
7. PROGRAMES I LOCUTORS
Hi ha diversos tipus de
programes:
Els informatius
Els de música
Els de magazine
...
8. PROGRAMES I LOCUTORS
Els informatius són programes que
informen les notícies del dia, de la
setmana... És a dir, el que ocorre, els fets
que passen.
9. COM POT COMUNICAR
Els programes de música són
els que hi posen cançons.
N’hi ha de diversos tipus: des
de les més actuals fins a les
dels anys 70-80, passant per
les de rap, clàssiques i reggae.
10. COM POT COMUNICAR
Els magazines hi sol haver una mica de
tot: programes del
cor, informatius, música...
Per entretenir.
11. EMISSORES DE RÀDIO
Hi ha diversos tipus d’emissores de ràdio.
Entre d’altres:
Públiques:depenen d’alguna administració.
Privades: són aquelles que es gestionen
per mitjà d’una empresa privada.
12. EMISSORES DE RÀDIO
Lliures: són les que no tenen ànim de lucre.
Culturals i educatives: són les que depenen
de centres d’aprenentatge.
Associatives: són les que depenen
d’associacions.
