Beacon is a child sexual abuse prevention program for staff and volunteers in intercollegiate athletic programs. It covers organizational policies, prevention training, awareness, reporting procedures, and ongoing support. Beacon builds on the expertise of Family & Children's Place to develop and market this program to expand child protection and generate revenue. A pilot program will launch in February 2013 after partnering with a college in November 2012 to test the program, determine pricing, and obtain endorsements. The business aims to provide policy, training, and support services around preventing child abuse.

1. BUSINESS PLAN
Executive Summary:
Beacon is a comprehensive approach for prevent-
ing child sexual abuse in intercollegiate athletic
programs. It is directed to staff and volunteers who
work with children in the school’s athletic depart-
ment. The approach covers organizational policy,
prevention, awareness, reporting and provides
ongoing support and consultation.
Beacon is based on, and an extension of, the mis-
sion, expertise and best research-based practices
of Family & Children’s Place. The goal is to devel-
op and market Beacon to expand and strengthen
child sexual abuse prevention and to provide an
efficient source of revenue for Family & Children’s
Place.
Beacon is currently in development, seeking a
collegiate partner by November 2012 and launch
of a pilot in February of 2013. The pilot partner will
serve three purposes: testing and development,
pricing and marketing and endorsement.
Business concept:
Policy, training and support for intercollegiate athletic
program staff and volunteers to stop and prevent child
sexual abuse.
Financial features:
Pricing will be determined by researching the cost of
comparable intercollegiate training and certification.
Financial requirements:
Associated cost of training staff, management and
presentation collateral.
Current business position:
Beacon business structure is being reviewed to deter-
mine what best supports F&CP.
Position strengths:
Beacon is an approach developed by professionals in
child sexual abuse.
���������child sexual abuse prevention program
NOV JAN FEBOCT MARDEC
BEACON Project Timeline
BREAKFAST CJBOARD CAPER
Partner
Timeline
Agreement
Training materials
Program
Manual
Scripting
MEDIA
MANAGEMENT Training materials
Program
Manual
PowerPoint
Business Plan
Financials
Logo
Partner
Timeline
Agreement
Rehersal
Policy & Procedures
Ongoing support
Policy & Procedures
Ongoing support
Policy & Procedures
Ongoing support
Training materials
Program
Manual
PowerPoint
DRAFT 1
FINAL
DRAFT 2
Business Plan
Financials
Logo
PROGRAM Rehersal
TEAM B
LEADERSHIP
Dan, Pam, Jack, Lynn
TEAM A
PROGRAM
Pam, Dan, Donna,
Joe, John, Lynn
VERTICAL MARKETING
BUSINESS PLAN
Executive Summary:
Beacon is a comprehensive approach for prevent-
ing child sexual abuse in intercollegiate athletic
programs. It is directed to staff and volunteers who
work with children in the school’s athletic depart-
ment. The approach covers organizational policy,
prevention, awareness, reporting and provides
ongoing support and consultation.
Beacon is based on, and an extension of, the mis-
sion, expertise and best research-based practices
of Family & Children’s Place. The goal is to devel-
op and market Beacon to expand and strengthen
child sexual abuse prevention and to provide an
efficient source of revenue for Family & Children’s
Place.
Beacon is currently in development, seeking a
collegiate partner by November 2012 and launch
of a pilot in February of 2013. The pilot partner will
serve three purposes: testing and development,
pricing and marketing and endorsement.
Business concept:
Policy, training and support for intercollegiate athletic
program staff and volunteers to stop and prevent child
sexual abuse.
Financial features:
Pricing will be determined by researching the cost of
comparable intercollegiate training and certification.
Financial requirements:
Associated cost of training staff, management and
presentation collateral.
Current business position:
Beacon business structure is being reviewed to deter-
mine what best supports F&CP.
Position strengths:
Beacon is an approach developed by professionals in
child sexual abuse.
���������child sexual abuse prevention program
NOV JAN FEBOCT MARDEC
BEACON Project Timeline
BREAKFAST CJBOARD CAPER
Partner
Timeline
Agreement
Training materials
Program
Manual
Scripting
MEDIA
MANAGEMENT Training materials
Program
Manual
PowerPoint
Business Plan
Financials
Logo
Partner
Timeline
Agreement
Rehersal
Policy & Procedures
Ongoing support
Policy & Procedures
Ongoing support
Policy & Procedures
Ongoing support
Training materials
Program
Manual
PowerPoint
DRAFT 1
FINAL
DRAFT 2
Business Plan
Financials
Logo
PROGRAM Rehersal
TEAM B
LEADERSHIP
Dan, Pam, Jack, Lynn
TEAM A
PROGRAM
Pam, Dan, Donna,
Joe, John, Lynn
EXTENDING THE BRAND
Creating a marketing plan for an educational
training program that builds on the core services
of the organization, in this case, safety training for
child-serving organizations. Includes logo, project
timeline, sales collateral and event launch.
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