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LA,

한국 농수산물 및 우수상품 EXPO
구보미,오창희,유소리,한소영
차례
1.GTEP! LA에 가다
2.제품 설명
3.준비 과정
4.EXPO 속으로
5.시장 조사
6.실적
7.마케팅
8.느낀점
9.EXPO 이후 현재 및 향
후 계획
1

GTEP! LA에 가다
알천 농원

2013.09.26~2013.9.29

업
체

기
간

장
소

LA 서울 국제 공원

인
원
알천 농원 구보미 팀
장님
GTEP 6기 오창희 요
원
2

제품 설명
①옛날 즉석 시래기 국

②약선 시래기
국
2

제품 설명

③청국장

④고추약초부각
3

준비 과정

태극기
빔 프로젝트

지리산 풍경 사진
제품 제조 과정 사진

포트기

설문지
태블릿PC
4

EXPO 속으로
4

EXPO 속으로

수출 상담회
4

EXPO 속으로
4

EXPO 속으로

경상남도 도지사 홍준표 의
진주시 윤상기 부시
원장

경기도 도지사 김문수 의
김무성 새누리당 의원
원
4

EXPO 속으로

인터뷰중인 한소영 요
원

인터뷰중인 오창희 요
원
4

EXPO 속으로
4

EXPO 속으로

시래기 국 시식

시식한 후 제품에 대한 반응
1.싱거움 → 조미료가 들어 가
지 않음
2.담백함
3.시래기가 부드러움
∴재 구매율 높음
청국장 시
식

고추 부각 시식
5

Step 3 연령대

시장 조사
Step 2 타켓
남성10%

Step 1 성별
여성 90%
한인
90%
6

실적

1

2

3

4

5
7

마케팅
한복

사진
7

마케팅

태블릿 PC

태블릿 PC를 활용해 상
세한 제품 설명으로 구
매율을 높임

빔 프로젝트

K-pop 영상:외국인과 어린아이들
의 관심을 끌어 제품 시식으로 구
매율 높임
지리산영상: 고객들에게 지리산
을 보여 줌으로써, 자연 친화적인
모습으로 고객에게 신뢰를 줌
7

마케팅
빈 부스활용 제품
노출

판넬
8

느낀점

GTEP 6기 오창희
GTEP 7기 유소리
LA에서 GTEP7기 관리자 입장에서 무언가를 배우
우리나라 전통 식품을 한인을 대상으로 하기 보다는
GTEP 7기 한소영
외국인의 기보다 7기와 요리법을 소개하여 진출하
식 아프고 목도 아팠지
12시간 동안 일하면서 다리도 문화에 맞는융화되어 즐겁게 영업활동을 했습
는 것이 더 좋은 수익을 만들 수 있다는 것을 알게 되
좋은
만 제품이 많이 팔리고, 니다. 오빠들과 팀장님
었습니다. 있었습니다.
과 함께 해서 힘을 낼 수 특히 7기 후배들의 EXPO에서 노력은 선배입장에
서 흐뭇했고 아닌 우리의 시장이 될 밝음을
또한 해외시장은 꿈이 앞으로 GTEP의 비전은수 있다 느꼈
LA 엑스포를 경험으로 앞으로 다가올 홍콩 문구
습니다.
는 것을 확인 하였습니다.
박람회에서 잘 할 자신감이 생겼습니다!
9

EXPO 이후 현재 및 향후 계획

‘영농조합법인우포바
이오푸드’ 김준형 대
표님

‘정옥’ 추호진 대
표님

‘청양식품영
농조합법인’
양휘용 대표
9

EXPO 이후 현재 및 향후 계획

에버노트 활용→ 명함 관
리

블로그 포스팅

홍콩 문구 박람회
홍콩 화장품 박람회
Q&A
감사합니
다

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LA 농수산물 엑스포