Kumbh Mela 2021 will be held in Haridwar, India from March to April/May. It is one of the largest religious gatherings in the world, with over 10-12 crore pilgrims expected to attend. However, due to the COVID-19 pandemic, special precautions and crowd restrictions will be implemented. The document outlines various branding and advertising opportunities available to sponsors, including barricades, police booths, buses converted to shelters, overhead water tanks, food stalls, and large format hoardings. Digital options such as LED screens, van branding, and projections on the Ganges river are also proposed.
GANPATI BAPPA MORYA
GLOKAL ADVERTISING bring you exclusive branding opportunities for your brand to reach devotees.
🐘 Exclusive Branding Opportunities in Premium Pandals
🐘 Stall Placement near Pandal Stage
🐘 Gate Arch Branding at Premium Pandals / Mandals
🐘 Maha Aarti Sponsorship
🐘 Sampling Activity at Pandals
🐘 Live Darshan Cable Ads
🐘 And Many More.
Reach out to us on 🤳 7303908090 / 9372500565
Or Mail us at 📩 info@glokaladvertising.com
High potential commercial growth region sw bangladeshWorldFish
USAID-AIN project conducted a study to finding out high potential commercial aquaculture growth region in South West Bangladesh. In this presentation around BDT 5,000 crore aquaculture market for Tilapia and Pangus was found.
Activation Conceptual Proposal for SHARP MATSURI 2015Beyond Creative
As one of the electronic leader manufacturer industries in the world, SHARP continuously brings many activation event to make people not just buy its products but also to love them.
In Indonesia, the SHARP's MATSURI event already held in several cities and gain many benefits because of this activation program.
This proposal is a sample of activation program that can be used for learning and studying how to held the similar events and gain benefits for client and its customers.
Crossings Republik – Mega Shopping CarnivalAshu Gaur
Crossings Republik Mega Shopping Carnival 2014 is an Event Property by “Eixil Group”, A Brand Promotion Company and “CMG Group”, Event Managed by “PG Events”.
Branding Advantage:
As the Event is Organized by PG Events, Pioneers in Event Management and MICE Events and Joint Property by Eixil Group, A Leading Branding and Business Consulting Company, we understand the Buzz Words – TG, Footfall, Branding and Conversions better than anyone else.
So may it be Pre-Event Branding, In-Venue, In-Event Activities, Visibility, Coverage or Footfalls, every fine details are taken care of….
The Event is expected to generate a Footfall of 5000-7000 Families turning up for Fun, Entertainment and Shopping which are Middle Class, Upper Middle Class Buyers Segment along with 100 ++ VIP Guests and Celebrity, Artist, Anchors, Live DJ which will bring the Shopping Experience and Festive Mood of the Audience properly synced.
So Book your Space, Shop Now and Get Ready for the Festive Season Fun Ride and Exclusive Shopping cum Entertainment Experience and an Auspicious Shopping-Selling Season.
Madhya pradesh Investment Opportunities in Tourism SectorMP Tourism
Madhya Pradesh triggers your curiosity, enthusiasm and sense of wonder. From marble crocodiles to monuments from outer space, it has a lot to bring out the child within you. Historic heritage, holy places, abundant natural beauty, exotic wildlife and vibrant craft, Madhya Pradesh has so much to enthrall you.
GANPATI BAPPA MORYA
GLOKAL ADVERTISING bring you exclusive branding opportunities for your brand to reach devotees.
🐘 Exclusive Branding Opportunities in Premium Pandals
🐘 Stall Placement near Pandal Stage
🐘 Gate Arch Branding at Premium Pandals / Mandals
🐘 Maha Aarti Sponsorship
🐘 Sampling Activity at Pandals
🐘 Live Darshan Cable Ads
🐘 And Many More.
Reach out to us on 🤳 7303908090 / 9372500565
Or Mail us at 📩 info@glokaladvertising.com
High potential commercial growth region sw bangladeshWorldFish
USAID-AIN project conducted a study to finding out high potential commercial aquaculture growth region in South West Bangladesh. In this presentation around BDT 5,000 crore aquaculture market for Tilapia and Pangus was found.
Activation Conceptual Proposal for SHARP MATSURI 2015Beyond Creative
As one of the electronic leader manufacturer industries in the world, SHARP continuously brings many activation event to make people not just buy its products but also to love them.
In Indonesia, the SHARP's MATSURI event already held in several cities and gain many benefits because of this activation program.
This proposal is a sample of activation program that can be used for learning and studying how to held the similar events and gain benefits for client and its customers.
Crossings Republik – Mega Shopping CarnivalAshu Gaur
Crossings Republik Mega Shopping Carnival 2014 is an Event Property by “Eixil Group”, A Brand Promotion Company and “CMG Group”, Event Managed by “PG Events”.
Branding Advantage:
As the Event is Organized by PG Events, Pioneers in Event Management and MICE Events and Joint Property by Eixil Group, A Leading Branding and Business Consulting Company, we understand the Buzz Words – TG, Footfall, Branding and Conversions better than anyone else.
So may it be Pre-Event Branding, In-Venue, In-Event Activities, Visibility, Coverage or Footfalls, every fine details are taken care of….
The Event is expected to generate a Footfall of 5000-7000 Families turning up for Fun, Entertainment and Shopping which are Middle Class, Upper Middle Class Buyers Segment along with 100 ++ VIP Guests and Celebrity, Artist, Anchors, Live DJ which will bring the Shopping Experience and Festive Mood of the Audience properly synced.
So Book your Space, Shop Now and Get Ready for the Festive Season Fun Ride and Exclusive Shopping cum Entertainment Experience and an Auspicious Shopping-Selling Season.
Madhya pradesh Investment Opportunities in Tourism SectorMP Tourism
Madhya Pradesh triggers your curiosity, enthusiasm and sense of wonder. From marble crocodiles to monuments from outer space, it has a lot to bring out the child within you. Historic heritage, holy places, abundant natural beauty, exotic wildlife and vibrant craft, Madhya Pradesh has so much to enthrall you.
First of its kind in INDIA
Establishing walkathon as a BRAND PROPERTY to be held on annual basis
It is an out of the Box Event Property with a potential to become a cultural icon.
Upcoming Projects in Thane - Godrej Nirvaan PoojaShetty87
Godrej Nirvaan presents 1, 2 and 3 BHK flats in Thane. Godrej Nirvaan, Thane Extension is a residential project by Godrej Properties offering spacious apartments with world class design.
Kati is situated in Maharashtra district Osmanabad. Kati Village, is Tuljapur sub district's the 3rd most populous village, and it is the 4th biggest village by area in the sub district. With good communication & transport accessibilty.
These are the slides for my presentation of our experiences on Participatory Market Mapping in Nepal to Practical Action's supporters on Supporters' Day 2009.
First of its kind in INDIA
Establishing walkathon as a BRAND PROPERTY to be held on annual basis
It is an out of the Box Event Property with a potential to become a cultural icon.
Upcoming Projects in Thane - Godrej Nirvaan PoojaShetty87
Godrej Nirvaan presents 1, 2 and 3 BHK flats in Thane. Godrej Nirvaan, Thane Extension is a residential project by Godrej Properties offering spacious apartments with world class design.
Kati is situated in Maharashtra district Osmanabad. Kati Village, is Tuljapur sub district's the 3rd most populous village, and it is the 4th biggest village by area in the sub district. With good communication & transport accessibilty.
These are the slides for my presentation of our experiences on Participatory Market Mapping in Nepal to Practical Action's supporters on Supporters' Day 2009.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
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Monthly Social Media News Update May 2024Andy Lambert
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2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
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Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
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People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
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Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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Kumbh_Mela_2021_1614614041.pdf
1.
2. ALL ABOUT KUMBH MELA 2021
This time Starting on
11th March and will
be ending till April
End/ May Mid
Kumbh mela in
Haridwar is generally
after 12 years but this
time after 11 Years
A religious event which
will be attended by
millions of devotees
around the world
(Around 10-12 Crores)
Haridwar comes at the
top of all Indian
pilgrimages
Kumbh mela of Haridwar
enjoys exceptional media
coverage & Tourist traffic
The main excitement
of this mela is to take
dip in Ganga river
5. WHY KUMBH 2021…
ü BIGGEST GATHERING AFTER COVID PANDEMIC
ü BELIEVERS ATTEND AND EMOTIONAL SENTIMENTS
EXPECTED TO BE HIGH THIS YEAR
ü MULTIPLE BRANDING OPTIONS
ü HIGH VISIBILITY BRANDING POSSIBLE
ü OPPORTUNITIES FOR ENGAGEMENT
ü IDEAL TO REACH OUT TO A VAST POPULATION
ü EXPECTING GOOD FOOTFALLS
ü ALL NECESSARY PRECAUTIONS WILL BE PLANNED
AND TAKEN
7. 2010
2019
2021
FOOTFALL EXPECTATION
7 Mn was the footfall
of Haridwar Kubh Mela
which was held in 2010
Approx. 1.5 Cr. (Shahi
Snan) was the footfall of
Allahabad Ardha Kubh Mela
which was held in 2019 Jan - Feb
Preparation for accomdation
for almost 10 Cr and also
expected but the final
number will be assessed
basis the pandemic situation
11. Quantity Cost per unit
1000 Units Rs 11000 Per Unit (Min 100
Units per Brand)
50% Branding Area
for KUMBH and 50
% for BRAND
Branding Size: 6x4
Approx., Front &
Back
One time branding
replacement
BARRICADES
12. Quantity Cost per unit
100 Units Rs 60000 Per Unit (Min 5
Units per Brand)
POLICE HELP DESK
13. Quantity Cost per unit
100 Units Rs 95000 Per Unit
POLICE WATCH TOWER
14. Quantity (Police, House Keeping,
fumigation workers, Home Guards
& Volunteers)
Cost per unit
50000 Units Rs 850 Per Unit (Min 500 Units per
Brand)
BRANDED JACKETS
15. Quantity Cost per unit
30 Units Rs 5 Lacs Per Unit per Month (For
48 Days)
50%
Branding
Area for
KUMBH and
50 % for
BRAND
HELIUM BALLOONS
16. Quantity (Police, House Keeping,
fumigation workers, Home Guards &
Volunteers)
Cost per unit
500000 Units Rs 20 Per Unit (Min 10000 units per
Brand)
MASKS
17. Quantity (Police, House Keeping,
fumigation workers, Home Guards &
Volunteers)
Cost per unit
500000 Units Rs 40 Per Unit (Min 10000 units per
Brand)
FACE SHIELD
18. Quantity Cost per unit
400 (Size: 3x3.5x7 – Male &
Female)
Rs 24000 Per Unit (Min 20 units
per Brand)
CHANGING ROOM AREA BRANDING
19. Quantity Cost per unit
22 Units Rs 9 Lacs per Unit for Entire
Mela Duration
50% Branding Area for KUMBH and 50
% for BRAND
BUSES TO BE CONVERTED INTO SHELTERS/E CLINICS
20. Quantity Cost per unit
5 No. (Size: 25x8x8) Rs. 10 Lacs Per Bus Stop (Period: 1 Year
& 2 Times Branding Change)
BUS STOP IN KUMBH AREA
21. Quantity Cost per unit
25 No. (Size: 5000 Sqft Branding Area) Rs. 3.5 Lacs Per Overhead Tank
OVERHEAD WATER TANKS
35% Branding Area for
KUMBH and 65 % for
BRAND
22. Paint my City – 20% branding space to be given to Brand (in equal
proportion to the painting)
Quantity Cost per unit
5 Lacs Sqft Rs. 300 per sqft, Min 5000 Sqft per
Brand,
24. Daily Show Time 6:15 PM - 09:45 PM
Daily Show Slots 6 Slots
Show Duration 15 Min
Total Duartion Days 60
Location Har Ki Paudi Ghat
Water Screen Size 80 ft x 30 ft
Numbers of Spon. Ad AV Duration Slots Total Min Per Day Total Min in Entire Kumbh Total Cost in Lacs
Tittle Sponsor 1 Max 60 Sec 4 Min/ Show 24 1440 85
Co Sponsors 3 Max 60 Sec 2 Min/Show 12 720 55
Assoiciate Sponsors Max 60 Sec 1 Min/Show 8 480 25
Other Tools for show advertising :
Hoardings around the Khumbh Area
Newspaper Ads
Police Barricades
Branding on E Auto
Branding on Bus
*Description of the above details on request.
25. LED SCREEN PANELS @ Ganga Bridges
Quantity Cost per unit
30 Screens, Size: 20x5 ft, Max 10
Brands per Screen and AV/Slide
Time: 30 Secn (Loop Time 5 Min)
Rs. 15 Lacs Per Month for set of 6
LED’s (Min Period 1 Month)
27. DIRECTION SIGNAGES
Quantity Cost per unit
2500, Size: 4x2, 75% Branding Area
for Brand
Rs. 5000 for Entire Mela Duration
(Min Qty: 200)
28. LED VAN
Quantity Cost per unit
Tata Ace, 75% Branding Area for
Brand
Rs. 7 Lacs for Entire Mela Duration
(48 Days)
29. FRONT LIT STATIC BRANDING ON BRIDGES
Quantity Cost per unit
6 – 8 Sites Per Bridges, Size: 24x6
Front Lit Flex Hoarding
On Request
Duration : 48 Days
30. FRONT LIT STATIC BRANDING ON BRIDGES
Quantity Cost per unit
6 – 8 Sites Per Bridges, Size: 24x6
Front Lit Flex Hoarding
On Request
Duration : 48 Days
31. STALLS DETAILS
S.N. Area Landmark Stall Size No of Stall
1 Sector-2, Ranipur Foundry Gate, Vending Zone 10'x10' 50
2 Sector-2, Ranipur Shiv Manidr, ID Colony 10'x10' 10
3 Sector-2, Ranipur Bal Mandir Senior Secondary School 10'x10' 10
4 Sector-2, Ranipur Gurudwara 10'x10' 10
5 Sector-2, Ranipur Gandhi Park 10'x10' 20
6 Sector-4, Mayapur Rishikul-1, ISBT 10'x10' 10
7 Sector-1, Jwalapur
Near Shivalik Nagar Parking, Opp
Hotel Flora 10'x10' 22
8 Sector-4, Mayapur Rishikul -2, ISBT 10'x10' 10
9 Sector-7, Bairagi Camp Opp GMOU Bus Stand 10'x10' 5
10 Sector-7, Bairagi Camp Entry Gate of Bairagi Camp 10'x10' 10
11 Sector-7, Bairagi Camp
Towards Naya Tapu to Gaurishankar
Bridge 10'x10' 10
12 Sector-7, Bairagi Camp Bairagi Camp, Official Camping 10'x10' 25
13 Sector-7, Bairagi Camp Towards Dakshdweep Road 10'x10' 5
14 Sector-9, GauriShankar GauriShankar ISBT 10'x10' 20
15 Sector-9, GauriShankar Below Chandi Bridge 10'x10' 20
16 Sector-10, Neeldhara GMOU Bus Stand 10'x10' 10
17 Sector-10, Chandi Tapu Eastern Edge of Chandi Tapu 10'x10' 7
18 Sector-10 Media Camp 10'x10' 10
19 Sector-10 Chandi Tapu Hospital 10'x10' 5
20 Sector-10 Chandi Tapu 10'x10' 5
21 Sector-4, Mayapur Mahrishi Kashyap Ghat 10'x10' 20
22 Sector-13 Laaljiwala 10'x10' 5
23 Sector-15, Pantdweep Behind Police Station, Bheemgoda 10'x10' 10
24 Sector-15, Pantdweep Zonal Magistrate Pantdweep 10'x10' 10
25 Sector-15, Pantdweep Opp Ayurveda Hospital 10'x10' 5
26 Sector-15, Pantdweep Opp PoliceLine, Pantdweep 10'x10' 10
27 Sector-15, Pantdweep Pantdweep Vending Zone 10'x10' 10
28
Sector-17,
Motichoor+Bhupatwala+Khar
khari
Near Naala Bridge at PawanDham
Land, Bhupatwala 10'x10' 10
TOTAL SHOPS 354
32. FOOD COURT DETAILS
S.N. Area Landmark Size
1 Sector-2, Ranipur Foundry Gate, Vending Zone 50'x60'
2 Sector-2, Ranipur Shiv Manidr, ID Colony 50'x60'
3 Sector-2, Ranipur Gurudwara 50'x60'
4 Sector-4, Mayapur Rishikul-1, ISBT 40'x50'
5 Sector-4, Mayapur Rishikul -2, ISBT 40'x50'
6 Sector-7, Bairagi Camp
Towards Naya Tapu to Gaurishankar
Bridge 60'x50'
7 Sector-7, Bairagi Camp Bairagi Camp, Official Camping 80'x50'
8 Sector-9, GauriShankar GauriShankar ISBT 60'x50'
9 Sector-10, Neeldhara From Neeldhara Under Chandi Bridge 60'x50'
10 Sector-10, Neeldhara GMOU Bus Stand 60'x50'
11 Sector-10 Media Camp 60'x50'
12 Sector-15, Pantdweep Near Interjection 50'x40'
TOTAL FOOD COURT - 12