Kumba Health is a direct primary care platform that connects consumers with vetted healthcare providers. It aims to provide price transparency by listing real prices for medical services. This allows consumers to see costs and shop, while also giving providers a way to capture more of patients' out-of-pocket costs. Kumba has launched its platform, enrolled over 100 providers, and seen initial consumer validation. It is seeking a seed round to expand its network of providers across Southern California and into a second market, activate consumer acquisition strategies, and launch a mobile app.

1. PHILIP KLAPARDA
CO-FOUNDER & CEO
philip@kumbahealth.com
JAY GOSS
Chief Operating Officer
jay@kumbahealth.com
MARCEE CHMAIT
CHIEF GROWTH & STRATEGY OFFICER
marcee@kumbahealth.com

2. WHAT IS KUMBA ( B I G P I C T U R E ) ?
CONSUMERS
LOOK. BOOK.
PAY. SAVE.
PROVIDERS
D I R E C T P A Y
PATIENT REFERRAL.
PAYMENT ASSURANCE.

3. Insurance no longer a
profitable lead-gen source
HDHPs are here to stay…
consumers need to know
the cost of healthcare
Providers fail to capture
much of patient
financial responsibility
(worsened by HDHPs)
INVESTMENT THESIS ( S U M M A R I Z E D )

4. INVESTMENT THESIS ( N A R R A T E D )
① Once a valuable lead-gen source for providers, the
benefits of being in-network with insurance no
longer outweigh the cost (for many providers).
② Providers fail to capture most of patient out-of-
pocket financial responsibility (on avg, collect 30
cents on the dollar). Growth of HDHPs is
exacerbating this problem for providers.
③ HDHPs are here to stay. That means consumers
are going out of pocket for healthcare more
often and for larger sums of money. Under this
paradigm, consumers need to know the cost of
services to become better shoppers. Price
transparency is NOW imperative.

5. SAMPLE SEARCH RESULTS PAGE
SEARCH RESULTS PAGE
SHOWS LIST OF PROVIDERS,
SHORT BIO, OFFICE LOCATION &
AVAILABLE APPTS
PROVIDERS CAN EASILY
ACCESS/EDIT THEIR PROFILE,
AVAILABILITY AND PRICING
SAMPLE PROVIDER
PROFILE PAGE
FOR SELECTING
SERVICE &
SCHEDULING
HOW IT WORKS

6. FINAL STEP IS FOR PATIENT TO
CONVENIENTLY PAY FOR SERVICE/
PROCEDURE ONLINE.
UPON DELIVERY OF SERVICE,
PAYMENT IS TRANSFERRED TO
PROVIDER BANK ACCOUNT.
HOW IT WORKS ( C O N T I N U E D )

7. 3
4
① PLATFORM LAUNCHED – Q4 2015, ENHANCED Q3 2016
② PROVIDER VALIDATION – 100 QUALITY PROVIDERS ENROLLED
③ SEASONED START-UP TEAM ASSEMBLED
④ CONSUMER VALIDATION – 5K VISITS, APPTS SCHEDULED
⑤ SEO & TEST-MARKETING INITIATIVES BEGUN
ACCOMPLISHMENTS

8. AT SCALE, GENERATES
$75MM-$100MM PER ANNUM
(across all sources of revenue)
MONTHY SUBSCRIPTION = $250 - $425 PER PROVIDER
(eventually pricing is tiered for appt volume & specialty)
PROVIDER SUBSCRIPTIONS
REVENUE MODEL ( P R I M A R Y )
PRICING VALIDATED BY ZOCDOC…
which doesn’t have:
+ Direct pay focus
+ High quality network
+ Payment platform

9. • PHASE I = BEVERLY HILLS BETA LAUNCH
• PHASE II = SOUTHERN CA EXPANSION
• PHASE III = EXPANSION TO NORTHERN CALIFORNIA
(SF/SAN JOSE/OAKLAND)
• PHASE IV = NATIONWIDE BY WAY OF NYC,
CHICAGO, TEXAS (HOUSTON/AUSTIN/SAN
ANTONIO/DALLAS), PHILADELPHIA, PHOENIX
AT SCALE
• 60-75 GEO MKTS
• 200 PROVIDERS EACH (on avg)
• 20,000 PATIENTS/MARKET (on avg)
CHICAGO
EXPANSION
(POP. 2.7 MM)
NEW YORK CITY
PHILADELPHIA
EXPANSION
(POP. 8.4 MM)
EXPANSION
(POP. 1.55 MM)
DALLAS/
FT. WORTH
EXPANSION
(POP. 6.7 MM)
PHOENIX
EXPANSION
(POP. 1.5 MM)
NORTHERN
CALIFORNIA
EXPANSION
(POP. 6.7 MM)
BEVERLY HILLS
BETA LAUNCH
(POP. 34,109)
EXPANSION
POP. 22.6 MM
SOUTHERN
CALIFORNIA
PHASE # OF
PROVIDERS
# OF
APPOINTMENTS
REVENUE
RUN RATE
PHASE I
PHASE II
PHASE III
PHASE IV
50-100
300-400
500-600
5,000
100
500
2,000
20,000
$50,000
$500,000
$1,000,000
$20,000,000
ROLL-OUT PLAN
private practices

10. ROLL-OUT PLAN
medical groups &
state medical associations

11. • PR/EARNED MEDIA
• WORD OF MOUTH
• DIGITAL ADVERTISING
• EVENT MARKETING
• SEARCH
• SOCIAL MEDIA
• FIELD SALES
• PEER REFERRAL
• EXPLAINER VIDEO
• PR/EARNED MEDIA
• CONFERENCES & EVENTS
FOCUS ON HIGH QUALITY
PROVIDERS IN EACH GEO
B 2 B 2 CB 2 C
• PARTNERSHIPS W/
INSURANCE BROKERS &
EMPLOYERS (INSURED &
SELF-INSURED)
• DOC-2-PATIENT REFERRAL
• STRATEGIC PARTNERSHIPS
C O N S U M E R A C Q U I S I T I O N =
$ 2 0 - 2 5 P E R ( B L E N D E D )
P R O V I D E R A C Q U I S I T I O N =
$ 1 0 0 - $ 1 5 0 P E R
ACQUISITION STRATEGY

12. COMPETITIVE LANDSCAPE
Kumba
Health MDSave SpendWell ZocDoc SnapHealth PatientPop
Health In
Reach
Lead Gen ü o o ü ü ü ü
Payment
Assurance ü ü ü o ü o o
Transparent
Pricing ü ü ü o ü o ü
Quality
Vetted ü ü ü o o o o
Appt.
Booking ü ü o ü ü ü ü
Insurance to
Cash ü o o o o o o

13. Philip Klaparda
CHIEF EXECUTIVE OFFICER
"Kumba lists real
prices for medical
services enabling
consumers to see
how much it costs to
see a great doctor!”
“Kumba is great
because it gets pricing
front and center for
both parties, so the
market can work…we
need this, badly!”
Jay Goss
CHIEF OPERATING OFFICER
Leo Treyzon
CHIEF MEDICAL OFFICER
“I love Kumba
because it enables
physicians to help
patients without the
unnecessary
barriers of insurance.”
Marcee Chmait
CHIEF STRATEGY AND
GROWTH OFFICER
“No real prices is core
reason why costs keep
going up. Kumba is
creating a supply &
demand market for
h/c services.”
HEAD OF PRODUCT
PATRICK COLUMBRO
REST OF TEAM, PARTNERS & ADVISORS
WEB DEVELOPMENT
THINK LOGIC
CREATIVE DIRECTOR
EMILY KLAPARDA
HIPAA/DATA SECURITY
C-LEVEL SOLUTIONS
RICHARD ANDERSEN
CMO
HEALTHCARE ADVISOR
NEXUS HEALTH SOLUTIONS
RICHARD KOFFLER
HEALTHCARE ADVISOR
INTELLECTUAL PROP
KERR IP
JARED CARNEY
HEALTHCARE ADVISOR
HEALTHCARE ATTORNEY
NELSON HARDIMAN
TEAM KUMBA
Seasoned
Entrepreneur
Professional Early-
Stage CXO
Clinical Chief -
Cedars-Sinai
Former President -
SpendWell Health

14. • Expand Provider Network Throughout Southern California & Second Market
(300 to 500 providers)
• Activate Consumer Acq. Strategy – achieve 600 monthly appts
• Generate Revenue - $250K over six months
• Launch Telehealth & Mobile App
UP TO $2MM SEED ROUND
TO SCALE BUSINESS IN PREPARATION FOR $3M-$5M SERIES A IN 2017
USE OF
FUNDS
MANAGEMENT
G&A
CONSUMER
ACQUISITION
TECHNOLOGY
DEVELOPMENT
PHYSICIAN
ACQUISITION
22%
10% 38%
16%
14%
FUNDING
TO DATE:
$300,000
SELF-
FUNDED
INVESTMENT OPPORTUNITY