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Do’s and dont’s when a crisis hits social media

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Slides used at a seminar/workshop about guidelines in solving crisis in social media - guidelines and cases.

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Do’s and dont’s when a crisis hits social media

  1. 1. Do’s and dont’s when a crisis hits social media - Baltic PR Award - Joakim Lind Cloudberry Communications AB Stockholm 11/14/14
  2. 2. ”No milk. No soy. No badness.” ”It ́s like milk, but made for humans”
  3. 3. ”Bad atmosphere in the supermarket / dairy disk”
  4. 4. Oatly today: "The legal process means that we actually have reason to doubt the Swedish dairy cow markets, from both an environmental and health perspective."
  5. 5. "We won't do ads with homosexuals, because we like the traditional family.” Guido Barilla
  6. 6. STICKINESS
  7. 7. http://agnesday.com/taco-bells-social-media-crisis-communications-fail/
  8. 8. # CODE OF ETHICS
  9. 9. CRISIS DO’S AND DONT’S IN SOCIAL MEDIA
  10. 10. Crisis training and planning is good for you and your business. Embrace the crisis
  11. 11. http://www.clouderpc.com/in-the-future-everything-will-be-connected/#.VHRB-FeG_DQ Crises and crisis management around the corner ”Social will measure, but sharing will become more passive in the process; it won’t require any effort on our part to share any part of our lives.” Melody Kramer, NPR Digital Strategist and Editor at NPR http://www.cnbc.com/id/102029041#.
  12. 12. Joakim Lind Cloudberry, Stockholm joakim@cloudberry.se twitter: @jold +46 709 286973

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