The document proposes an online broadcasting system called KTZ Online TV Channel created by Culture Group KTZ to enhance cultural exchange between East Asian countries. It would broadcast existing TV programs and produce original content from Japan, Korea, and China. A membership system would offer different service levels. Products would be sold related to programs. Users could provide feedback and get personalized recommendations. Cooperation with Rakuten could provide financial support and a large user base. The goal is to increase shared cultural understanding positively impacting East Asia's development. Challenges include copyright, costs/profits, and cross-country negotiations.

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KTZ TV Channel:
Online Broadcasting System
Group KTZ from the Culture Group

2. 10/11/16
-Why do we choose this idea?
-Current situation of East
Asia
Background of our idea

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In 21st Century:
-Globalization movement
-Regional integration
for example, EU, NAFTA, FTA,
ASEAN, etc.
But,
for the East Asia part: Japan, Korea
and China
We don’t know each other well, since
there is a lack of communication.
Background of our idea

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Background of our idea
Culture

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Our plan
Online Broadcasting System
KTZ Online TV Channel
-A website with broadcasting system
-Broadcast existed programs
-Produce original programs

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Contents
1.Programs
- Combination & Comparison of the
existing programs
- Original programs
2.Membership system
-Members with different member fees
enjoy services of different levels

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Contents
3. Side-line range products of
programs
-Pins, toys, badges, bags, etc.
4.Interaction
-Survey & Feedback
-Personalized programs recommendation
-Comments’ board: SNS
-Off-line activities

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Cooperation company
Rakuten （楽天）
-An internet company with experiences
-Huge number of members and users
-Ambition: Worldwide business and
explore international market
-B to B to C system

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Originality of our idea
1.The 1st project to enhance mutual
exchanging via Online TV System
2.We are unique:
-different from NICONICO (Japan)
Youtube (USA)
Pandora (Korea)
Youku (China)

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Originality of our idea
3.Comparison and combination of
three countries
4.Focus on the common contents
and similarities of the three
countries
5.Convenient and accessible
6.Meet personal needs
And etc…

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Problems
1.Copyright
Logos, warnings, flash structure and
other technologies.
2.Cost and profit
Profit:
AdsSell programs and goodsMember
feessponsors, etc
Cost part:
Basic cost + extra cost

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Problems
3.Negotiation and
Communication
Requires certain market research
as well as patience and understanding
of the situations in different countries.

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Conclusion
Our online broadcasting
system
leads to increase common cultural
contents and stimulate mutual
interaction-have a positive impact on
the development of East Asia

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Thank you for listening!
Culture group KTZ group
Zhang Mingjun (China)
Zhou Shanshan (China)
Kim Jihyun (Korea)
Kim Sohee (Korea)
Fueuy Tatsuhiro (Japan)