Business Description This company manufactures and distributes high quality chemical products: cleaners, bleaches, degreasers, fragrances, detergents and fabric softeners, soaps, hand soaps and skin cleansers, mechanical hand cleaners, dishwasher cleaners, glass cleaners (windshield & window cleaners), Principal customers Supermarkets, Distributors and direct sale to end customers. Sales include machinery, tools, inventory and 1 delivery vehicle

1. KRONeX
CHEMICALS LTD

2. KRONeX
CHEMICALS LTD
Kronex Chemicals Limited is one of the
leading manufacturers of quality home-
care products.
We exist to create a Germ Free Kenya
through our products, innovations and
by educating the Wananchi about
personal hygiene.
ABOUT KRONEX CHEMICALS LIMITED

3. KRONeX
CHEMICALS LTD
• KRONEX is seen as the leading corporate in
the field of Hygiene, home care and in
Educating the Wananchi about personal
hygiene.
• The Wananchi sees us as the first choice
hygiene product provider.
• Business Partners are proud of their
association with us and of what ‘we are up
to’ in Kenya.
• Employees show their dedication and
efforts in order to realize the future they
co-created with KRONEX.
OUR VISION

4. KRONeX
CHEMICALS LTD
The way we will behave is :
1. Hard Work
2. Humility
3. Integrity
4. Transparency
5. Committed to the
Wananchi
OUR CORE VALUES

5. KRONeX
CHEMICALS LTD
Kronex Chemicals is about creating
hygiene solutions for a Germ free
Kenya by providing home care
solutions and through encouraging
the use of liquid soaps and home
care products.
THE GERM FREE KENYA CAMPAIGN

6. KRONeX
CHEMICALS LTD
We have plans to create a complete
range of home care products but for
a start, we introduce to you Basil
Dishwashing Liquid, Basil Multi
Purpose Liquid and Basil Toilet
Cleaner.
OUR PRODUCTS

7. KRONeX
CHEMICALS LTD
THE BASIL DISHWASHING LIQUID
Our first product- Basil Dishwashing Liquid is
available in two variants, Lemon Fresh and Berry
Splash and in various pack sizes.
•Basil Dishwashing Liquid is scientifically
engineered to cut through tough and stubborn
stains.
•It effectively strips grease from your dishes,
pots, pans, cutlery and glassware leaving them
sparkling and clean.
•Our product is gentle on your hands.
•It works well under both hard and soft water
environments.
“Basil Dishwashing Liquid-Add a drop, drop the
bar.”

8. KRONeX
CHEMICALS LTD
THE BASIL MULTIPURPOSE
Our next product- Basil Multi Purpose
Detergent is a general purpose detergent
used in cleaning floors , windows, kitchen
sinks and all surfaces in general.
•It is available in 1ltr, 5ltr and 20ltr sizes. It
effectively cuts through tough and stubborn
stains.
“Basil Multipurpose, one product-over a
thousand uses around the home”

9. KRONeX
CHEMICALS LTD
THE BASIL TOILET CLEANER
“Basil Toilet Cleaner-With a bowl this clean ,
you might just be inspired to finish reading
the paper. “
Our third product- Basil Toilet Cleaner is a
strong acidic cleaner which deep cleans
toilets leaving an oceanic scent in its wake;
•It fights odors and kills 99.9% of all known
germs.
•It has an easy to use cap that is child proof
and does not damage easily.
•The power of acid will dissolve grime, rust
and calcium deposits.

10. WHERE YOU CAN FIND US..
KRONeX
CHEMICALS LTD
We are available at the following outlets nationwide;
•Nakumatt Supermarkets
•Tuskys Supermarkets
•Uchumi Supermarkets
•Chandarana Supermarkets
•Ukwala Supermarkets
•Cleanshelf Supermarkets
•Stagemattresses Supermarkets
•Rivanas Supermarkets
•Tumaini Supermarkets
•Khetia Supermarkets

11. KRONeX
CHEMICALS LTD
•Cleanshelf Supermarkets
•Stagemattresses Supermarkets
•Rivanas Supermarkets
•Tumaini Supermarkets Ltd
•Khetia Supermarkets
•Mulley’s Supermarket
•Yako Supermarket
•Eldomart Supermarkets
•Transmattresses Supermarkets
Among others…..

12. KRONeX
CHEMICALS LTD
Our packaging is eye catching and attractive thus making it stand
out on the shelves.
To add on to that, we have a very interactive and informative label
that gives the following
• Product information
•Directions for use
•Safety information
•Active ingredients and Personal Protection Information
•Contact Information
We also have our Kenya Bureau of Standards stamp. The packaging
also indicates the specific batch number, dates of both
manufacture and expiry.
PACKAGING FOR EVERYONE

13. KRONeX
CHEMICALS LTD
POCKET FRIENDLY RATES
We pride ourselves in manufacturing top range products
that come with the added advantage of being cost effective.
Our aim is to provide the Wananchi with a convenient home
care cleaning solution at an affordable rate.
Our products are very competitively priced with the 1litre of
our dishwashing liquid retailing at Ksh.150,the toilet cleaner
at Ksh.260 and the multipurpose at Ksh.125.
We also factor in the outlet margins so that the RRP remains
the same across.

14. KRONeX
CHEMICALS LTD
Being a young company and in favor of the use of modern
technology, we are available on both Twitter and Facebook .
We post updates , photos all the latest developments and any
other information for all of those who like us to see.
We also interact with our consumers , post cleaning tips, ideas
and funs ways to use our dishwashing liquid.
We believe in feedback from our consumers both positive and
negative and value what our consumers have to say.
We are strong believers of the policy, “Customer is King!”
BASIL ON SOCIAL MEDIA

15. KRONeX
CHEMICALS LTD
BASIL ON SOCIAL NETWORKING SITES

16. KRONeX
CHEMICALS LTD
At the heart of every business is the customer, and every customer
goes out to look for their product at the point of sale which is the
outlets and shops .
We make use of in store point of sale materials such as
•Wobblers and Danglers
•Shelf Strips and Defenders
•Balloons
• Washlines
•Posters
There are pictorials of our use of the above attached in the next
slide.
OUR WAY OF SAYING, “WE ARE HERE”

17. KRONeX
CHEMICALS LTD
IN STORE PICTORIALS

18. KRONeX
CHEMICALS LTD
We also have in store promotions with push girls whose main
roles are to;
• Create Product Awareness
• Educating the shoppers on the advantages of using our
products.
•Promoting the germfree Kenya campaign
We believe the best way to reach out to people is by taking the
knowledge to them.
We also award shoppers for their loyalty by having either price
cuts or banding their goods. There are a few pictorials that will
follow.
OUR WAY OF SAYING, “WE ARE HERE”

19. KRONeX
CHEMICALS LTD
IN STORE ACTIVITIES
A promoter in
store tallying
her sales for
the day.
A bicycle sales
representative
engaging
shoppers in an
open air market.
Our promoter
engaging
consumers in
store in Nakuru.
Photos of our
banded goods in
store.

20. KRONeX
CHEMICALS LTD
In a bid to reach the masses and to reach our target market, we
partnered up with Kaskazi Networks and came up with a market
storming and local estate awareness program.
They work hand in hand as the storming team creates
awareness and educates the public on how to use the products
by conducting wash demos and talking to the local public.
The BSR( Bicycle Sales Representatives) meet the demand by
going round with our product on the bicycles and selling to the
people who have had a chance to try them out.
Wananchi really believe that seeing is believing, and so the
wash demos have had a very positive response.
So far the markets we have worked in include Huruma,
Mathare, Kayole, Kibera, Kawangware, Kitengela Umoja among
others.
KASKAZI NETWORKS

21. KRONeX
CHEMICALS LTD
KASKAZI NETWORKS PICTORIALS
A BSR making his way to
the next customer
Members of
the storming
team
engaging
various
shoppers
Basil Washlines up in the
local kiosks
Members of
the storming
team
engaging
customers at
local eateries

22. KRONeX
CHEMICALS LTD
OUR PLANS FOR THE DAYS TO COME
The picture when our Mission is accomplished
•KRONEX is seen as the leading corporate in the field of
Hygiene, Personal Care and in Educating the Wananchi about
personal hygiene.
•The Wananchi sees us as the first choice hygiene product
provider.
•Business Partners are proud of their association with us and
of what ‘we are up to’ in Kenya.
•Employees shower their dedication and efforts in order to
realize the future they co-created with KRONEX.

23. KRONeX
CHEMICALS LTD
We have plans to fully venture into the homecare range with our
most immediate product being a household bleach, we also
hope to add the following;
•Dish washing liquid/paste
•Laundry soap/Laundry bleach
•Hair care
•Hand wash liquid
•Disinfectant
•Shower gel
These are but a few, the sky is the limit and there is still room for
more…
OUR UPCOMING PRODUCTS

24. KRONeX
CHEMICALS LTD
OUR FUTURE ACTIVITIES
Some of our immediate plans include
•To actively take up media campaigns by running our product
advertisements on both radio and television and are actively
in talks with several media houses with regard to the same.
•We plan on using in store promoters to push our newest
product the Basil-Toilet Cleaner.
•The use of out door campaigns such as wash demos and
road shows to grow the Basil brand.
•Continuing to promote the Basil Dishwashing Liquid and
Multi Purpose Detergent .

25. KRONeX
CHEMICALS LTD
A FEW PICTORIALS
A few images
of our
products in
various stores.

26. KRONeX
CHEMICALS LTD
SECONDARY DISPLAY PICTORIALS
Cross Merchandising, a new concept in
Nakumatts
A Secondary Display in Nakumatt
Lunga Lunga

27. KRONeX
CHEMICALS LTD
MANY THANKS!!!