To date, Kpop's global sales are estimated to be dominated by Psy, BlackPink, and BTS, with Psy's Gangnam Style cumulatively dominating dance song sales estimated by YouTube views, while BlackPink and BTS are expected to be the highest-grossing Kpop artists with over 1 billion views in a short period of time. K-Pop is expected to continue to grow in the future with the development of digital technologies such as AI, diversifying its revenue model into new business areas and increasing secondary IP revenue through license expansion.