The Korea Tourism Organization (KTO) is a government organization that has promoted Korea as a top international travel destination since 1962 through 26 overseas offices. Its goals are to attract 11 million foreign tourists and hold 1,000 international conventions by 2013 through integrated marketing, stimulating industry growth, cooperation with other organizations, building green tourism, and sustainable management.

1. 4951A007 Jillian 4951A022 Johnson

4. Objective 1)Inbound Tourism Promotion to attract inbound tourists 2)Research & Development, Publication of Promotional Collaterals 3) Cooperation with the local government & the tourism industries

5. 4) Intrabound Tourism Promotion & Improvements of the Tourism Environment 5) Tourism Exchanges between North & South Korea 6) Resort Development & Consulting

7. 5 Strategies To strengthen To stimulate To Cooperate To build To build integrated marketing activities for further penetration of the global market further growth of the tourism industry with other organizations to boost the competitiveness of the tourism industry a foundation for “green” tourism a sustainable management system

8. Reference http:// www.elitetraveler.com/connections_detail.html?aid =137 http:// english.visitkorea.or.kr/enu/index.kto http:// en.wikipedia.org/wiki/Korea_Tourism_Organization