1. Brand „Konkona Sen Sharma‟
Prospective Brand Map

3. Background
• Daughter of celebrated actress and
filmmaker Aparna Sen.
• Her achievements in the arthouse
and independent films genre has
established her as one of the leading
actresses of contemporary parallel
cinema.
• Equally at home with both,
meaningful cinema as well as a full-
blown Bollywood entertainer.
• In a career spanning 6 years, she has
already won 2 National Awards.

4. • Filmography:
o Mr. and Mrs. Iyer
o Page 3
o 15 Park Avenue
o Omkara
o Life in a Metro
o Luck by chance
o Wake up Sid ….
• Awards:
o 2003: National Film Award for Best
Actress, Mr and Mrs Iyer
o 2007: National Film Award for Best
Supporting Actress, Omkara
o 2007: Filmfare Award - “Best
Supporting Actress” for Omkara
o 2006: Zee Cine Award - “Best Female
Debut” for Page 3

5. Key Points
• Multi faceted
• Talented
• Pan India presence
• Tagged as „the woman of
substance‟
• Credible
• Honest
• Aspirational personality
• Charismatic
• Youth Icon
• Down to earth

6. Brand Endorsements
• Eden Real Estate Developer
• Nerolac Impressions
• Women‟s Horlicks

7. Prospective Brand Map

8. bjectives
• To create brand associations which compliment Konkona‟s
image and personality.
• To create associations which will increase the visibility and
further enhance interest in the brand „Konkona‟.

9. Potential Brand Map
1. Aspirational:
• Desktop: Dell Desktops
• Mobile Phone: Nokia
• Mobile Service: Airtel
[Association can be created on the basis of the pan
India appeal enjoyed by Konkona]
• 2 Wheeler: Honda Activa, Dio
[Face of the today‟s multi-tasking woman]
• Watch: Titan
[Konkona enjoys a pan India appeal and is
considered Credible, which will go with Titan‟s
Brand Image]

10. 2. Looks/ Style:
• Designer Wear: AND, Anita Dongre
• Indian Wear: Fab India
• Footwear: Mochi
• Makeup: Lakme
[All can create associations based on Konkona‟s Enthic,
yet Metro personality]
• Casual Wear: Pantaloons, Lifestyle
[Represents the multi-tasking women of today]
3. Hygiene:
• Skincare: Himalaya Skin Care
• Haircare: Himalaya Hair Care
[Represents Konkon‟s Enthic personlity and her Pan
India appeal will help the brand]

11. 4. Social Causes:
• NGO: CRY, Pratham
5. Food:
• Soft Drink: Limca
[Konkona is the face of today‟s woman – Credible
and fun loving]

12. Why Konkona?
• Multi - faceted actress
• Face of the modern Indian
woman
• Brilliant actress
• Pan India presence
• Tagged as „the woman of
substance‟
• Credible
• Honest
• Has the personality to endorse a
niche, as well as a mass brand
• Aspirational personality

13. THANK YOU