Sonam kapoor - bling - purti chaturvedi


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Sonam kapoor - bling - purti chaturvedi

  1. 1. Brand „Sonam Kapoor‟ Prospective Brand Map
  2. 2. Background • She comes from an established film family, and is the daughter of actor Anil Kapoor, and the grandchild of filmmaker Surinder Kapoor. • Interested in writing and direction, she assisted Sanjay Leela Bhansali in the production of his films, including Black. • 2007: She made her debut with Bhansali‟s Saawariya, co-starring Ranbir Kapoor.
  3. 3. • Filmography: o Saawariya (2007) o Delhi 6 (2009) • 2007: She received a Stardust Award - “Superstar of Tomorrow, Female” for Saawariya. • Future Projects: o Aisha; co-starring Abhay Deol o I Hate Luv Storys; co-starring Imran Khan o Thank You; co-starring Akshay Kumar .. • She is the international face of L‟Oreal and has been hailed by the fashion world & Bollywood industry as a 'fashion icon to watch out for‟.
  4. 4. Key Points • Beautiful • Vivacious • Charismatic • Talented • Youth Icon • Down to earth • Pan India appeal • Highly Aspirational • Chic
  5. 5. Brand Endorsements • Mont Blanc • L‟Oreal • Anant Jewellery • Elle Breast Cancer Foundation
  6. 6. Prospective Brand Map
  7. 7. bjectives • To create brand associations which compliment Sonam‟s image and personality. • To create associations which will increase the visibility and further enhance interest in the brand „Sonam‟.
  8. 8. Potential Brand Map 1. Aspirational: • Laptop: Viao‟s Pocket Book • Smartphone: Blackberry Curve [Association can be created by highlighting the stylish quotient of the brands] • Hometheatre: Sony [With her family] [The illustrious lineage will help create the association] • Perfume: Versace • Watch: Tag heuer, Cartier • Family Car: Peugot; Tagline: More feline than ever. [Tagged „Fashion Icon to watch out for‟]
  9. 9. 2. Looks/ Style: • Designer Wear: Ritu Kumar • Indian Wear: Biba, W • Footwear: Nine West • Eyewear: Prada, Christian Dior • Makeup: Sephora, MAC [All can create associations based on Sonam‟s Chic and highly aspirational personality] • Casual Wear: Pantaloons [Represents the multi-tasking women of today] 3. Hygiene: • Skincare: Kaya Skin Clinic • Haircare: Dove, Fiama Di Wills [Pan India appeal] • Oral Care: Close Up [Sonam‟s youthful and vivacios personality trait]
  10. 10. 4. Social Causes: • Smile Foundation [Provides the under- privileged children and youth a better tomorrow] [Sonam is popular amongst the youth and is considered as an icon] 5. Food: • Soft Drink: Limca [The new Limca campaign will match Sonam‟s beautiful and vivacious personality traits] • Mineral Water: Qua [Premium Brand - Sonam appeals to the premium TG] 6. Gym: Fitness First
  11. 11. Why Sonam? • Chic and stylish • Beautiful and vivacious • Has a pan India appeal • „Represents the multi-tasking women of today‟ • „Fashion Icon to watch out for‟ • Illustrious lineage • Has the personality to endorse a niche and luxurious, as well as a mass brand. • Highly aspirational personality
  12. 12. THANK YOU